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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...
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Press Release
June 20, 2022
Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace
SOUTHLAKE, SINGAPORE and HONG KONG – June 20, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...
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Article
September 21, 2020
Driving NDC forward as an aggregator
Distributing confidence via NDC To boost travelers’ confidence about boarding planes, booking rooms and hosting events, travel companies are focused on delivering better and safer end-to-end experiences. By supporting the distribution of more personalized offers and...
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Article
October 6, 2021
Emirates will distribute NDC content through the Sabre Central Marketplace
Today, October 6, 2021, Sabre announced a new distribution agreement with Emirates which reinstates access to the airline’s content in the Sabre travel marketplace. This multi-year agreement will provide Sabre-connected travel buyers and agencies with long-term...
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Article
September 8, 2021
Finnair NDC pilot is live
We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? At...
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Article
February 2, 2022
Get NDC ready: strategies for jump-starting your journey
2021 was a big year for NDC, from content launches to new capabilities. So how can we keep up the momentum in 2022? In our December 2021 webinar–NDC is NOW–Rolando Philps, Senior Director of NDC Product...
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Article
March 29, 2021
Going Beyond NDC in 2021
As 2020 fades further into the rearview mirror, NDC remains a priority for Sabre as we look toward travel recovery in 2021 and beyond. We continue to be well-positioned, as both an aggregator and airline IT...
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Article
November 18, 2021
How to shop and book NDC offers in GetThere
NDC offers are now live in GetThere! The new capabilities allow corporate travel managers to offer more flexibility and choice to their travelers. After a booking is made, Travel Management Companies will be able to fulfill...
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Article
January 18, 2022
IF NDC was an emoji, with Rita Visser of Oracle
The following interview was a spotlight session during GBTA 2021 in November. Our special thanks to Rita Visser for joining us at the Sabre booth! Kathy Morgan: For those who may not know you (I don’t know...
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Article
September 28, 2018
Innovating Beyond NDC
IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation....
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...