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Article
August 19, 2022
5 ways Corporate Travel Managers can make progress on NDC
NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...
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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...
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Article
July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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Article
October 4, 2022
Booking NDC content is easy in the Sabre GDS. Here’s why.
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Press Release
June 20, 2022
Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace
SOUTHLAKE, SINGAPORE and HONG KONG – June 20, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...
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Article
September 21, 2020
Driving NDC forward as an aggregator
Distributing confidence via NDC To boost travelers’ confidence about boarding planes, booking rooms and hosting events, travel companies are focused on delivering better and safer end-to-end experiences. By supporting the distribution of more personalized offers and...
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Article
October 6, 2021
Emirates will distribute NDC content through the Sabre Central Marketplace
Today, October 6, 2021, Sabre announced a new distribution agreement with Emirates which reinstates access to the airline’s content in the Sabre travel marketplace. This multi-year agreement will provide Sabre-connected travel buyers and agencies with long-term...
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Article
September 8, 2021
Finnair NDC pilot is live
We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the...
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Article
July 11, 2022
Finnair plans for NDC rollout
We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? At...
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Article
February 2, 2022
Get NDC ready: strategies for jump-starting your journey
2021 was a big year for NDC, from content launches to new capabilities. So how can we keep up the momentum in 2022? In our December 2021 webinar–NDC is NOW–Rolando Philps, Senior Director of NDC Product...
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Article
March 29, 2021
Going Beyond NDC in 2021
As 2020 fades further into the rearview mirror, NDC remains a priority for Sabre as we look toward travel recovery in 2021 and beyond. We continue to be well-positioned, as both an aggregator and airline IT...