-
Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...
-
Article
June 1, 2018
The evolution of modern airline retailing
AIRLINE RETAILING(air·line \ -līn \ re·tail·ing \ rē-tā-liŋ )The process of pricing and packaging air and non-air products and selling those products consistently across all channels. This ensures the right offers are targeted appropriately to travelers...
-
Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...
-
Article
September 28, 2018
Innovating Beyond NDC
IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation....
-
Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? At...
-
Article
February 9, 2019
Partner Perspective: NDC as an evolution, not a revolution
For the first time in the history of travel, NDC brings airlines and travel agencies together to share the rich content they need to provide a truly personalized customer experience. NDC is an evolution in air...
-
Article
September 21, 2020
Driving NDC forward as an aggregator
Distributing confidence via NDC To boost travelers’ confidence about boarding planes, booking rooms and hosting events, travel companies are focused on delivering better and safer end-to-end experiences. By supporting the distribution of more personalized offers and...
-
Article
January 6, 2021
New distribution agreement with the Lufthansa Group
Sabre has concluded a new distribution agreement with the the Lufthansa Group, to include Austrian Airlines (OS), Lufthansa (LH), SWISS (LX), Air Dolomiti (EN) and Brussels Airlines (SN), ensuring uninterrupted access to the airline group’s traditional (EDIFACT) content, currently...
-
Article
March 1, 2021
Partner Perspective: Charlene Wee of Singapore Airlines
Singapore Airlines (SQ) continues to expand its NDC content: Sabre-connected agencies in most of Europe and Asia are now able to book SQ’s NDC content. NDC is at the heart of Singapore Airlines’ distribution strategy and...
-
Article
March 29, 2021
Going Beyond NDC in 2021
As 2020 fades further into the rearview mirror, NDC remains a priority for Sabre as we look toward travel recovery in 2021 and beyond. We continue to be well-positioned, as both an aggregator and airline IT...
-
Article
March 30, 2021
Qantas NDC offers are live in Australia and New Zealand
We are thrilled to announce the launch of Qantas NDC content in our global travel marketplace! In March 2021, the airline’s NDC offers went live through the Sabre GDS in Australia and New Zealand, with plans...
-
Article
April 8, 2021
Partner Perspective: Nathan Smeulders of Qantas
Agencies in Australia and New Zealand can now order NDC content from Qantas. To mark this milestone, we spoke to Nathan Smeulders, Senior Distribution Manager at Qantas, about the exciting content we can expect to see...