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Article
October 24, 2017
A Millennial’s dream hotel experience: One girl’s opinion on how hotel brands can cater to this growing demographic
Take this for what you will – it’s an opinion. However, I feel qualified to talk on the topic as I am well versed on the topic, I’ve conducted a study on millennial travel preferences and...
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Article
September 18, 2017
Millennials’ business travel wish list
What do this generation’s travel expectations mean for consultants? Take note, because millennials will account for 50 percent of all business-travel spending by the year 2020. Already, this generation devotes $41 more per night on brands...
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Article
December 1, 2016
6 tips to make your agency stronger by capitalizing on the dreaming stage of travel
Millenials are always a popular topic in travel. Some would say too popular! While millennial fatigue is a real thing, let’s not forget the equally real buying power of this generation. Now entering their peak earning and...
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Article
September 29, 2016
Millennial mindsets, part 5: Sharing is caring, especially for the modern traveler
This is the final segment in our Millennial Mindsets series from the Sabre New Graduate Leadership Program (NGLP). To understand the needs of this group we conducted the Millennial Travel Trends 2016 survey of 400 millennial...
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Article
September 26, 2016
Millennial mindsets, part 4: It all comes down to the experience!
This is the fourth segment in our Millennial Mindsets series from the Sabre New Graduate Leadership Program (NGLP). To understand the needs of this group we conducted the Millennial Travel Trends 2016 survey of 400 millennial...
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Article
September 22, 2016
Agencies, use these 3 ideas to get ahead of changes in business travel
We have noticed a dearth of conversation (ahem…read more here!) about millennials on the web and thought, “What an original idea for a blog post!” So, we wanted to give a shout-out to this neglected generation...
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Article
September 14, 2016
Millennial mindsets, part 3: Selective splurging and booking on mobile equals spontaneous purchases
This is the third segment in our Millennial Mindsets series from the Sabre New Graduate Leadership Program (NGLP). To understand the needs of this group we conducted the Millennial Travel Trends 2016 survey of 400 millennial...
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Article
September 8, 2016
Millennial mindsets, part 2: Converting FOMO into GOMO during the planning stage
This is the second segment in our Millennial Mindsets series from the Sabre New Graduate Leadership Program (NGLP). To understand the needs of this group we conducted the Millennial Travel Trends 2016 survey of 400 millennial...
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Article
September 1, 2016
Millennial mindsets, part 1: This is what happens at the always-on adventure dreaming stage
This is the first segment in our Millennial Mindsets series from the Sabre New Graduate Leadership Program (NGLP). To understand the needs of this group we conducted the Millennial Travel Trends 2016 survey of 400 millennial...
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Article
August 18, 2016
This is the 1 crucial characteristic shared by millennials and hoteliers
Uncertainty This is one revealing characteristic shared by both millennials and hoteliers. Millennials face a challenging economic environment marked by recession and historically low home ownership. Global hoteliers are facing macro-economic headwinds in some regions and social...
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Article
February 4, 2016
What stats reveal about travel behaviors by generation
Discover what travel statistics and consumer behavior research reveal about how a customer's generation can affect research, booking habits and more.
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Article
August 10, 2015
It’s personal: Hotel retailing to the millennial traveler
Retailing has been a differentiator for nearly every company that does it right. But hotel retailing can seem challenging, especially when it comes to the new age traveler who values instant service and convenience. Fortunately for...