-
Article
June 15, 2017
Smart consumers, smart loyalty: How the digital revolution transforms customer retention
The Information Revolution is the explosion in the variety and quantity of information available to individuals and organisations. This is what has brought us the “Big” in Big Data. The impact on businesses is felt everywhere....
-
Article
April 20, 2017
Travel Expert Index: The state of loyalty in travel
This is the latest installment of our monthly Travel Expert Index. For more TEI coverage, click here. Loyalty. It’s a term that’s often used in the travel industry. For certain segments, like airlines, repeat customers often...
-
Article
August 9, 2016
Pokémon Go doesn’t have a lock on cute and cuddly games in travel
The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game’s popularity revealed how eager passionate gamers can be to engage with the real world. Another reminder of...
-
Article
August 4, 2016
4 clever ways airlines use creativity to earn valuable loyalty
Loyalty has long been a pillar of the airline business. Pioneered decades ago by American Airlines, the basic premise was that travelers earn rewards for each mile flown. These points could then be used for future...
-
Article
July 22, 2016
Loyalty wins: Tackling hiring challenges for travel managers
The travel industry is embracing changes in the way travelers interact with its products and services, especially when it comes to travel retail. Loyalty is now more important than ever, as the traveler has many choices when...
-
Article
April 19, 2016
Four things to learn about the Middle East at the Arabian Travel Market 2016
The Arabian Travel Market is the leading global event for the Middle East travel industry, bringing together travel companies, technology providers, airlines, hotels, tourism authorities, and others from the travel industry. There are over 2,800 products...