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Article
August 24, 2016
Thanks Big Data! How to delight your customers using intelligent data
Meet Chase. He’s a 42-year-old manufacturing executive who travels globally. In a given month, he might fly to Mexico City, Shanghai, and Toronto, and he tends to prefer staying at Westin hotels in those cities. He’s...
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Article
July 28, 2016
Travel consultants: Do you know which is better, Big Data or Fast Data?
The only thing more ubiquitous these days than the term Big Data is the actual data itself. Generated by everything from social media to online activity to cell phones, Big Data creates a relentless torrent of...