digital marketing

Blog Jul 6, 2017

Five questions for Bubbl, the app plugin that makes on-location marketing possible

Connecting the physical and digital worlds is one of the most critical tasks of modern marketing. Many businesses blend brick-and-mortar...

Blog Jun 13, 2017

5 pro tips to conquer video with captivating stories in your travel marketing campaigns

Video continues to be a key part of all marketing strategies. Whether it's making a commercial for TV or burst...

Blog Dec 27, 2016

Hotels: Get ready to leverage new digital opportunities as shopping comes to Instagram

"Shopping coming to Instagram" With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An...

Blog Aug 11, 2016

Steal this genius idea for your brand’s Snapchat right now

If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging...

Blog Aug 9, 2016

Pokémon Go doesn’t have a lock on cute and cuddly games in travel

The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game's popularity...

Blog Apr 27, 2016

How technology delivers on opportunities that others can’t yet see

This is a viewpoint from Sabre CEO Tom Klein. For more executive perspectives, browse the ongoing Exec Pulse series here. ...

Blog Oct 22, 2015

The five-star Fontainebleau experience just went digital

Fontainebleau has a unique reputation as one of the most historically and architecturally significant hotels on Miami Beach. Known for...

Blog Oct 7, 2014

Trend Tuesday: Digital Fluidity

Earlier this summer, I attended an interesting webinar hosted by Gartner called Cool Vendors 2014.  The tag line was “With...

Blog Apr 15, 2014

Trend Tuesday: When advertisers “Hijack”

On the Monday following the Super Bowl every year, a lot of attention turns to the television commercials aired during...

Blog Feb 21, 2014

The Roaming Gnome takes control during ESPN’s College Game Day

What’s Travelocity’s Roaming Gnome been up to lately? He’s been traveling the U.S. checking out some of the most historic...