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Article
July 6, 2017
Five questions for Bubbl, the app plugin that makes on-location marketing possible
Connecting the physical and digital worlds is one of the most critical tasks of modern marketing. Many businesses blend brick-and-mortar with a digital presence. Those businesses, such as restaurants, hotels, travel agencies, and even airlines, find...
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Article
June 13, 2017
5 pro tips to conquer video with captivating stories in your travel marketing campaigns
Video continues to be a key part of all marketing strategies. Whether it’s making a commercial for TV or burst videos for Snapchat, there are countless video-first channels for marketers to leverage. Certainly, video doesn’t come...
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Article
December 27, 2016
Hotels: Get ready to leverage new digital opportunities as shopping comes to Instagram
“Shopping coming to Instagram” With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be ways for...
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Article
August 11, 2016
Steal this genius idea for your brand’s Snapchat right now
If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging media platform has recently spiked in popularity. Snapchat has nearly 60 million monthly active users. And...
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Article
August 9, 2016
Pokémon Go doesn’t have a lock on cute and cuddly games in travel
The Pokémon Go phenomenon demonstrates the possibilities of a mash-up of the digital and the physical. For travel brands, the game’s popularity revealed how eager passionate gamers can be to engage with the real world. Another reminder of...
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Article
April 27, 2016
How technology delivers on opportunities that others can’t yet see
This is a viewpoint from Sabre CEO Tom Klein. For more executive perspectives, browse the ongoing Exec Pulse series here. While it’s not always straightforward to see an opportunity that others can’t yet see, this sort...
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Article
October 22, 2015
The five-star Fontainebleau experience just went digital
Fontainebleau has a unique reputation as one of the most historically and architecturally significant hotels on Miami Beach. Known for its modern luxury, fine dining and world-class amenities, now the personalized, world-class and unforgettable experience of...
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Article
October 7, 2014
Trend Tuesday: Digital Fluidity
Earlier this summer, I attended an interesting webinar hosted by Gartner called Cool Vendors 2014. The tag line was “With Big Change, It’s Bypass or Be Bypassed.” The presenter, Daryl C. Plummer, a VP and Gartner...
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Article
April 15, 2014
Trend Tuesday: When advertisers “Hijack”
On the Monday following the Super Bowl every year, a lot of attention turns to the television commercials aired during the big game. While highlights of the game are still being replayed on ESPN and others’...
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Article
February 21, 2014
The Roaming Gnome takes control during ESPN’s College Game Day
What’s Travelocity’s Roaming Gnome been up to lately? He’s been traveling the U.S. checking out some of the most historic college basketball rivalries. Travelocity’s Roaming Gnome is up to his usual antics again! Given his mission...