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Article
March 31, 2016
Travel hacker? Status chaser? New airfare search app uses cost of miles earned as search criteria
Travel inspiration is often a mixed bag. It’s not always simple and straightforward to explore potential trips without a fixed destination or specific date. Thankfully, Big Data is coming into the fold, powering new interfaces that...
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Article
July 28, 2016
Travel consultants: Do you know which is better, Big Data or Fast Data?
The only thing more ubiquitous these days than the term Big Data is the actual data itself. Generated by everything from social media to online activity to cell phones, Big Data creates a relentless torrent of...
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Article
October 20, 2017
Time well spent: Promoting frictionless travel in North America
Time spent in transit is one of the biggest challenges for North American business travelers. From the hours on a plane or train to the time lost during a layover, to the frustration of changing a...
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Article
March 22, 2016
These could be the routes for direct service into Havana’s international airport
So far, Cuba has dominated the headlines in 2016: first, the Department of Transportation opened bidding for new commercial routes into Cuba. Then President Obama announced that he would become the first sitting president in 88...
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Article
February 23, 2016
The data says: Spanish speaking travelers are twice as engaged with mobile technology
The mobile phone has triggered an evolution of the Latin American traveler, creating new — and effective — channels of engagement for travel brands. A recent analysis of data from Sabre’s TripCase reveals how Spanish-speaking travelers in...
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Article
August 24, 2016
Thanks Big Data! How to delight your customers using intelligent data
Meet Chase. He’s a 42-year-old manufacturing executive who travels globally. In a given month, he might fly to Mexico City, Shanghai, and Toronto, and he tends to prefer staying at Westin hotels in those cities. He’s...
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Article
June 16, 2016
Taming Big Data to enhance passenger experience, improve airline ops and increase profits
Airlines are extraordinarily data-rich. From marketing to finance to operations to reservations to customer service, airlines invest heavily in technology to track, store and analyze data. Ideally, this data is leveraged into critical insights across every...
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Article
October 19, 2015
Tackle big data without the heavy lifting
What area of your program requires the most support from data and analytics? Is it to monitor compliance? What about to maximize savings from your air and hotel contracts? Maybe it’s to drive operational efficiency for...
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Article
June 17, 2013
Tablets grab significant share of travel traffic
Interesting report by Adobe Systems, “Hotel Benchmarketing Metrics,” which studied visits to online hotel websites, showed strong use by mobile devices, particularly tablets. The study analyzed more than 300 million visits to 31 hotel websites worldwide...
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Article
June 14, 2016
Stop clicking around: This 1 stat will make you click buy on your next plane ticket
Have you ever felt that insatiable desire to shop around? The feeling that just one more search will surface the cheapest fare, the most convenient itinerary, or your preferred transit airport. You’re not alone: airfare shopping...
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Article
August 11, 2016
Steal this genius idea for your brand’s Snapchat right now
If jumping into the augmented reality games craze is not realistic for your travel brand, how about Snapchat? The emerging media platform has recently spiked in popularity. Snapchat has nearly 60 million monthly active users. And...
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Article
January 24, 2017
Satellites, sensors, storms: ‘connected intelligence’ improves travel
Space has a new weather satellite This week, NOAA (National Oceanic and Atmospheric Administration) released the first images from its new weather satellite, GEOS-16. With more than 4,000 man-made satellites in orbit, one more might seem...