• Article

    Culture

    July 19, 2013

    Great internship experiences at Sabre Airline Solutions

    I am a summer intern on the Portfolio Marketing team within Sabre Airline Solutions. As a part of the Marketing and Solutions Management (MSM) organization, we are responsible for articulating a consistent brand message throughout all...

  • Article

    Airlines

    July 14, 2015

    The corporate customer

    SOUTH AFRICAN AIRWAYS INCREASED CORPORATE ACCOUNTS BY 300 PERCENT One of the world’s oldest airlines, South African Airways, is anything but old. It has a track record of continually evolving to remain modern and competitive. Aiming to...

  • Article

    Data & Analytics

    July 21, 2015

    Differentiation through data

    PERSONALIZED MARKETING AND SERVICE ARE CRUCIAL TO CUSTOMER EXPERIENCE AND RETENTION As a consumer in the information age, the average airline customer has grown accustomed to personalized, one-to-one marketing and service in many areas of life....

  • Article

    Airlines

    August 14, 2015

    Shining high in the sky

    A Conversation with Tewolde GebreMariam, Chief Executive Officer, Ethiopian Airlines In 2013, IATA ranked Ethiopian Airlines as Africa’s largest carrier in terms of revenue and profit. This was a significant milestone for Ethiopia’s 69-year-old flag carrier,...

  • Article

    Airlines

    August 28, 2015

    E-ROAR: enhanced robust operational aircraft routing

    BRINGING AIRLINE PLANNING AND OPERATIONS CLOSER TOGETHER In the modern, ultra-competitive world of commercial air transportation, planning tools are critical, as they integrate combinations of factors to produce optimum paths, or a selection of optimum choices...

  • Article

    Data & Analytics

    September 17, 2015

    A visionary and intuitive approach to commercial planning

    STAYING AGILE AND INNOVATIVE REQUIRES VISION, INTUITION AND ENHANCED ANALYTICS A different approach to commercial planning can help airlines compete in a hyper-competitive 21st-century marketplace where tech-savvy customers expect quick and convenient access to a full...

  • Article

    Data & Analytics

    September 20, 2015

    First impressions

    AIRLINE RESOURCING FOR A SUPERIOR CUSTOMER CHECK-IN EXPERIENCE A new customer-queuing functionality enables airlines to forecast the right check-in resources to provide an exceptional customer experience. The new optimizer has been tested with actual airline data,...

  • Article

    Airlines

    October 12, 2015

    Bangkok Airways: Asia’s boutique airline

    A Conversation With Capt. Puttipong Prasarttong-Osoth, President and CEO, Bangkok Airways During the celebration of Bangkok Airways’ 36th anniversary in 2004, the airline introduced a new campaign, “Asia’s Boutique Airline: Exclusive Service To Exotic Gems,” to...

  • Article

    Airlines

    October 22, 2015

    Avianca’s main territory

    Managing a Hub at Bogota’s El Dorado Airport How Avianca, Colombia’s flag carrier, manages its main hub in Bogotá with airport infrastructure, capacity and traffic growth, as well as geographic challenges.  Colombia-based Avianca faces numerous challenges at...

  • Article

    Data & Analytics

    December 11, 2015

    Operational cost model: Transforming operational decision making

    Transforming Operational Decision Making Operational decision making can be transformed using a ground-breaking operational cost model, giving airlines potential for substantive performance and operational cost management. The primary goal of a flight operations center is to...

  • Article

    Airlines

    December 17, 2015

    Piloting the customer journey

    Customer Experience from a Pilot’s Perspective Research shows that customers want to hear from pilots, especially during irregular operations. They are more likely to remain calm and have a pleasant experience when they are communicated with by...

  • Article

    Data & Analytics

    December 29, 2015

    Uncovering market insights

    Addressing Changing Market Dynamics Using Advanced Market Intelligence Today’s business environment requires airlines to assess large amounts of data to understand their own and competitors’ markets – data that is scattered across multiple sources and hard...