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Ascend
  • Article

    Airlines

    November 20, 2017

    Recovering crews, accommodating passengers

    Should airlines use passenger seats to move crew during disruptions? Crew-schedule disruptions are unavoidable during an airline’s day of operations. Deadheading crewmembers as passengers to their next destination is a common practice in crew recovery. However,...

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  • Article

    Airlines

    August 30, 2017

    #NocheAerolíneas goes viral: How Aerolíneas Argentinas’ stimulated demand in an unstable environment

    The weak macroeconomic environment in South America, as well as the devaluation of its currencies, has impacted passenger demand and the region’s financial standing. To face this challenge, Aerolíneas Argentinas has developed a successful methodology, applying...

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  • Article

    Airlines

    August 2, 2017

    NASA learns from airlines in airspace and flight efficiency issues

    NASA, the U.S. National Aeronautics and Space Administration, embraces the lessons learned by airlines, as well as a lot of experiential knowledge from the carriers’ service providers to inform, improve and enhance NASA’s airspace and efficiency...

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  • Article

    Airlines

    July 5, 2017

    Customer-centric sales: How to maximize sales through better product distribution

    Forward-looking distribution methods are associated with greater personalization characteristics, resulting in improved opportunities for an airline to offer the right product at the right price to the right customer at the right time. To get closer...

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  • Article

    Airlines

    December 17, 2015

    Piloting the customer journey

    Customer Experience from a Pilot’s Perspective Research shows that customers want to hear from pilots, especially during irregular operations. They are more likely to remain calm and have a pleasant experience when they are communicated with by...

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  • Article

    Airlines

    October 22, 2015

    Avianca’s main territory

    Managing a Hub at Bogota’s El Dorado Airport How Avianca, Colombia’s flag carrier, manages its main hub in Bogotá with airport infrastructure, capacity and traffic growth, as well as geographic challenges.  Colombia-based Avianca faces numerous challenges at...

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  • Article

    Data & Analytics

    September 17, 2015

    A visionary and intuitive approach to commercial planning

    STAYING AGILE AND INNOVATIVE REQUIRES VISION, INTUITION AND ENHANCED ANALYTICS A different approach to commercial planning can help airlines compete in a hyper-competitive 21st-century marketplace where tech-savvy customers expect quick and convenient access to a full...

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  • Article

    Airlines

    August 14, 2015

    Shining high in the sky

    A Conversation with Tewolde GebreMariam, Chief Executive Officer, Ethiopian Airlines In 2013, IATA ranked Ethiopian Airlines as Africa’s largest carrier in terms of revenue and profit. This was a significant milestone for Ethiopia’s 69-year-old flag carrier,...

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  • Article

    Data & Analytics

    July 21, 2015

    Differentiation through data

    PERSONALIZED MARKETING AND SERVICE ARE CRUCIAL TO CUSTOMER EXPERIENCE AND RETENTION As a consumer in the information age, the average airline customer has grown accustomed to personalized, one-to-one marketing and service in many areas of life....

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  • Article

    Culture

    July 19, 2013

    Great internship experiences at Sabre Airline Solutions

    I am a summer intern on the Portfolio Marketing team within Sabre Airline Solutions. As a part of the Marketing and Solutions Management (MSM) organization, we are responsible for articulating a consistent brand message throughout all...

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