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  • Article

    NDC

    May 7, 2018

    Informed by decision science, Sabre NDC initiatives fuel competitive differentiation

    The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...

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  • Article

    February 13, 2018

    Beyond NDC: The Sabre fast-forward approach to deploying personalized retail

    As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...

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