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Article
November 1, 2021
Flight Economics
by Lydia Webb & Peter Plutecki Not only do airlines need to fulfil the demand for personalization coming from their consumers, but they need to do it faster and better than their competition, in a more...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
February 13, 2018
Beyond NDC: The Sabre fast-forward approach to deploying personalized retail
As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...