STAYING AGILE AND INNOVATIVE REQUIRES VISION, INTUITION AND ENHANCED ANALYTICS
A different approach to commercial planning can help airlines compete in a hyper-competitive 21st-century marketplace where tech-savvy customers expect quick and convenient access to a full range of options in price and service.
Due to the sheer complexity of the airline business and uncertainties that naturally arise in this always-hectic business environment, commercial planning within the airline industry has always presented a substantial challenge.
But in recent years the challenge has grown even more severe, largely because of essential factors including increases in government regulations and intervention, as well as the state of economies and developments in the political sphere.
On the flip side of the equation, however, new opportunities in commercial planning have also come into play. [Read the full story in Ascend.]