LIMA, Peru – Sept 17, 2014 – Last week at the World Travel & Tourism Council (WTTC) Americas Summit, Sabre Corporation took the stage on a theme-setting panel covering how the industry can further cement its acknowledgement as one of the major economic activities contributing to countries’ GDP and job creation, setting consumerization as strategy, and adopting latest multi-device technology. Joining Sabre were other global and regional business contributors, including leaders from Marriott International, Carlson Wagonlit Travel, LAN Peru, and American International Group.
As a meaningful context for Sabre’s panel appearance, and public opportunity to bring its thought leadership. The Americas represent a wide, diverse and often volatile market spanning from the U.S. and Canada to the Caribbean, and from Central America to southern tips Argentina and Chile. The region is expected to witness enormous change as populations grow, consumer trends evolve, and economic dynamics are redefined.
Sabre’s voice in the session followed the official opening of the Americas Summit, an address by David Scowsill, President & CEO for WTTC, and a keynote by world-renowned Peruvian economist Hernando de Soto. The one hour discussion was moderated by BBC World’s news anchor Adnan Nawaz, who introduced “Travelling Towards 2024” as the inaugural panel for WTTC Summit, as a broad view of issues that were expanded upon and explored in more detail in this two-days industry reunion.
Along with Sabre SVP for The Americas Jay Jones, influential CEO and presidents on stage were CWT’s Doug Anderson, LAN Peru’s Felix Antelo, Marriott’s Craig Smith, and AIG’s Jeff Rutledge. The conversation was centered on how the industry might be in the next decade, facing challenges and finding opportunities. These business leaders shared perspectives on growing demand, travel driving economies as the “Pacific Alliance” trade bloc (Peru, Colombia, Mexico, Chile), job creation and how to better service travelers by relying on cutting-edge technologies.
In the talks, there was unanimous agreement that technology will influence travel & tourism in the region. From personalization of service to predict consumers’ choices, to collect instant feedback from travelers that enable industry players to meet a waving series of changes in the travel experience. Jay Jones remarked that technology will certainly drive decisions in travelling in the decade ahead.
Other topical aspects included partnership between Governments and the private sector, aimed to collaborate on progress. The point here has been a call on pan regional legislation for Open Skies. Also which are the greatest areas of investments, and those that need immediate action as infrastructure for airport efficiency, as a way to finance the future. While onboard passengers continue to raise in most of their emerging markets, this hiking travel expenditure on corporate and leisure means increased business and job growth over the next decade.
According to WTTC, total GDP contribution from Travel & Tourism for the region is expected to rise from over US$2 trillion in 2014 to over US$3trillion in 2024.