Sabre celebrates 20 years in Mexico serving travel buyers and suppliers

Sabre executives shared the state of the industry in Mexico, spoke new technology bring new opportunities and industry trends

On Thursday, October 24, in Mexico City, Sabre hosted reporters during a press briefing to discuss the state of the Mexican travel and tourism industry, from technology to business. The session was part of Sabre commemorating 20 years operating in Mexico. Sabre executives also shared trends, including big data, that are shifting how travel is being merchandised and to enrich consumers’ traveling experience.

With air travel demand on the rise and solid promotion of tourism in Mexico, Sabre executives focused on technology transformations that today facilitate the massive volume of travel transactions connecting Mexico to the world, while also providing seamless services to business, agencies, airlines, hotels and travelers.

Sabre’s first mobile point of service in trade, the Sabre Red Mobile Workspace, was previewed during the event. It will be available to agencies in November, with iPad tablet compatibility as part of its first rollout.

The company vice presidents for the region, Julia De Jesús, Jay Jones and John Elieson, highlighted the main technology, solutions and enhancements introduced by Sabre during the past two decades, including:

–       First digitalization of 20 travel agencies in 1993. Sabre today provides service and IT consultancy for more than 1,200 countrywide.

–       First real-time connectivity for trade in 1995 with TELMEX, through the first data network for travel transactions across the country. A solid foundation to starting e-ticketing systemization in 1996.

–       Introduced Web Services in 1998 to enable travel business to be part of e-Commerce. A technology foundation for Sabre to launch online corporate travel in 2000 from Mexico and across Latin America, through the first specific online booking tool – today’s GetThere platform for managed travel, collaboration and virtual meetings.

–       In 2004 Sabre introduced the first web-based point of service and sale. MySabre evolved into Sabre Red Workspace in 2010 with software used by more than 370,000 agents worldwide. Leveraging “Graphical View” capability in 2011 to adapt to new user experience, it enables agents and corporations to quickly and seamlessly access the Sabre travel marketplace.

–       In 2011 Sabre implemented the automation of credit card payments by agencies, a historical need for the Mexican trade.

–       The main technologies implemented and adopted by airlines AeroMexico, Volaris and Aeromar among others, for passengers’ seats reservation, self-service and web check-in capabilities, flights and operations management, and revenue management.

In terms of innovation, vice presidents John Elieson and Brian Houser talked about personalization and Big Data, the exploded use of mobile devices and tablets, and the increasing number industry-specific apps, all having impact for business and travelers.

Elieson shared the company focus in developing an airline retailing platform, while Houser talked on the adoption in Mexico and Latin America of the Sabre Red App Centre, the first online apps marketplace created by Sabre for the travel industry. The travelers’ interactive experience was addressed by sharing TripCase capabilities, to allow consumers get real -time flight and travel information, GPS information, and the ability to customize travel preferences.

Sabre’s 20 years commemoration in Mexico had its awaited gala celebration, to recognize Mexican business, agencies and industry providers who continuously choose Sabre as their preferred technology provider in Mexico.