- Every year, the Travel Magazine Awards brings together about 700 travel execs from Benelux. This year’s event, held in Antwerp (Belgium), was no exception to drawing large, influential crowds from the travel industry.
Sabre was honored to present the Innovation Award to, Thomas Cook.
The agency was recognized for its customized direct marketing campaign to their clients. Their client database was segmented into groups sharing similar needs, and sent appropriate information. And some had some fun with personalizing the travel experience by sending a brochure around the Italy destination – wrapped into a pizza box!
Sabre recently returned to the Benelux marketplace with new offices in Brussels and Amsterdam. The team continues to bring Sabre’s travel technology leadership and our drive for innovation to create solutions that help our customers succeed.
The company recently launched Sabre Red Mobile Workspace and its Red App Centre is thriving with hundreds of developers creating new and exciting ways to make travel even more accessible.
Sabre’s Stéphane Aïta preparing to present the Innovation Award.