Viajes Dominicana Tours is one of Spain’s best-known leisure travel agents, specialising in travel to the Americas and Caribbean. With ambitious growth plans they needed a new technology partner to support them, so they turned to Sabre.

Sabre helped Dominicana to customize their platform and position them perfectly to address the increasing complexity in the market and meet the demands of an international selling environment.

Dominicana selected Sabre for its wider selection, better fares, and improved booking capabilities. From airline seating, to room availability, the enhanced visibility gives Dominicana customers more options to choose – and buy.

Working with the Sabre team has helped Dominicana grow their bookings by 20 percent as well as increase efficiencies.  Fewer clicks by customers and employees mean time savings that can

be directed to more selling and problem-solving. With Sabre’s automated exchanges Dominicana now save up to 20 minutes per transaction, equating to one full business day saved every 50 tickets exchanged.  The time savings are being used for better service but also to prepare for future growth.


“Upgrading to Sabre has helped us grow our bookings by 20 percent, with the same number of happy and productive team members. And when we do want to add more offices or staff, we know that the Sabre solutions can handle the growth. The Sabre platform is an essential part of our business plan going forward and we know we can count on it.”

–Lilian Núñez, General Manager, Viajes Dominicana Tours

Could your business benefit from these kind of savings? Read the full case study here.