Sabre employees from around the world participated in the End it Movement’s “Shine a Light on Slavery Day” on Thursday. From Texas to Poland, Buenos Aires and beyond, employees marked their hands with a red “X” to show their support of efforts to end human slavery. Many took to social media to spread the awareness to their family, friends and colleagues. Check out all the activity generated on social media.

While these events brought much needed visibility to the existence of modern-day slavery, it’s important to point out that it was only one day.  Many of the business leaders, celebrities and politicians around the world that participated in yesterday’s event have already shifted their focus to other things. That’s why Sabre’s Passport to Freedom program is so important. Sabre has made a long-term commitment to educating, collaborating and advocating around this issue. Much like our business is run on our ability to connect people and places through our technology, Passport to Freedom aims to connect the many non-profit, for-profit and government organizations involved in the fight against human trafficking. As Bradley Myles, executive director of the Polaris Project, pointed out in a recent interview with USA Today, “This is really a 365-day-a-year problem… we want to make sure people’s focus is on all 365 days.”

Most recently, Sabre joined Marriott, the United Nations (UN) World Trade Organization (UNWTO) and the United Nations Office on Drugs and Crime (UNODC) by signing onto the UN’s Responsible Traveler Campaign. The campaign invites tourists to become responsible travelers, part of which is helping to spot human trafficking.  Alex Alt, president and general manager of Sabre Hospitality Solutions, will speak at the campaign launch taking place at ITB- Berlin on March 5.

Through Passport to Freedom, we plan to keep the light shining on human slavery all year long.