The company is focusing strategically in Central American and Ecuador to strengthen its pan-regional approach in providing technology for the travel industry

SAN JOSE / QUITO, Sept. 20 2013 Global technology company Sabre  announces a new direction for its operations in Central America and Ecuador, to provide technology solutions for travel agencies, corporations and travelers, and to further develop business opportunities and merchandising for airlines and suppliers.

As a result, the company appointed Walt Baez and Cristina Escobar as managing directors for Sabre Travel Network in Central America and Ecuador, respectively. The executives are expanding responsibilities from their current roles representing Sabre in the Caribbean and Colombian markets. Alex Murillo has been promoted as manager air commerce Latin America Division to join Sabre’s supplier commerce department.

Julia De Jesús, vice president for Sabre Travel Network in Latin America north region, said: “I am confident this new direction is a step forward. It will mean further opportunities equally for travel buyers and sellers doing business in the world’s largest travel marketplace: It will also leverage on innovative technology that evolves based on what consumers and suppliers want.”

Baez brings more than 25 years of experience at Sabre while supported the growth of the company’s footprint in the Caribbean region. Escobar has more than 22 years of industry experience, most recently contributing to Sabre’s growth in Colombia. Murillo brings an additional 23 years at Sabre, which means seasoned knowledge of the regional travel industry for his new duties in the supplier commerce team.

De Jesús and her team worked for the past year in an orchestrated transition of the new executive roles, as well as integrating the region as a whole with expanded opportunities.