Technology is transforming the travel industry. Our research and intelligence reports provide comprehensive insights for how travel providers and suppliers can find success today and into tomorrow.
Research & Intelligence
Agencies & OTAs
Explore more: it’s time hotel booking got smarter
Travel agents and travel management companies face fierce competition. Nowhere is the pressure more intense than for hotel bookings. In this white paper industry experts reveal how smarter agencies are increasing productivity and delivering more value when booking hotels.
Economist intelligence unit: airline customer experience
Learn more about enhancing your customer experience by: Utilizing existing technologies and data analytics best practices from other industries, addressing customer pain points (booking, the airport experience, and the in-flight experience) and capturing data points throughout the travel journey and leveraging that information to provide a more personalized experience.
Travel manager 20/20: how virtual payment technology is supporting travel managers
Corporate travel is changing faster than ever. Everything from consumerization, data fragmentation, mobile adoption, new supplier models, the sharing economy, to duty of care are having a major impact on the corporate travel ecosystem. Learn how virtual payment technology is transforming the role of the travel manager for the better.
The transformation of the travel manager’s role
Corporate travel programs are going through a period of unprecedented change. So the GBTA teamed up with Sabre to look at a day in the life of a travel manager, the value of managed travel programs and the changing landscape. It reveals how their role is changing and what the future looks like.
Data & Analytics
The African Travel Report
This report is a high-level overview of how demand for travel within Africa could increase following the introduction of the pan-African passport in 2018. The study surveys consumers from Nigeria, South Africa, Kenya and Egypt, and includes how and where people are likely to spend money on travel. It also covers the greatest pain points of travelers in Africa today, and how airlines can address these issues to tap into this anticipated increase in travel.
Retailing & Merchandising
Personalization and the regional traveler
A high-level overview of behavioral differences and spending habits of travelers from six different regions. Learn about which air extras are most important to travelers and how much money people are prepared to spend on them. See how these trends and statistics stack up across global regions.
How wearables and smartwatches are transforming travel
Wearables are seeking to establish a place among the most necessary of gadgets. Whether it is a smartwatch, a fitness band, or even a wearable augmented reality display, wearables, like smartphones before them, are pushing the boundaries of how we interact with technology.