Site59 Gets Branding Boost with

NEW YORK–(BUSINESS WIRE)–March 6, 2007–As part of a new
branding strategy, Site59 (NYSE:TSG) announces plans to adopt the more
self-explanatory name and URL: The site will maintain
the same great team, history of innovation and products that have made
Site59 a must-visit site for people planning travel within two weeks
of departure. Site59 was launched in the U.S. in May 2000 and was
acquired by Travelocity in March of 2002. was launched
in 1998 in the UK and was purchased by Travelocity in July 2005.

“Site59 has been one of the travel industry’s best value
propositions, but for many people the name is difficult to remember,
and usually requires an explanation of what it means – the 59th
minute,” said Michelle Peluso, CEO of Travelocity and former CEO of
Site59. “The acquisition of in Europe in 2005 gives us
the opportunity to apply this much more recognizable name to Site59
here in the US.”

“The sense of fun and excitement of Site59 is also the essence of
the brand, and we are looking forward to continuing to
offer a great site for consumers and our partners,” said Jeff Varhol,
General Manager of in the U.S.

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    About is a leading online travel and leisure player
specializing in last second deals. Using a unique packaging
technology, it packages unsold airline seats, hotel rooms, rental cars
and other inventory made available by our supplier partners into
dynamic, real-time travel opportunities available for online booking
up to hours before departure. It also offers customers worldwide
holidays, flights and hotel rooms, as well as unique lifestyle
options, such as tickets to events, DVD rental subscriptions,
restaurant reservations and gifts. was acquired by
Travelocity, part of Sabre Holdings, in July 2005. It was founded in
the UK in 1998 and now counts over 2000 employees in the world and
more than 12 million subscribers to its newsletters. In addition to
London, the company has offices in Dublin, Paris, Barcelona, Milan,
Munich, Brussels, Stockholm and New York.


CONTACT: lastminute.comv Giovanna Garlati, 212-440-5133
PJ Inc. PR
Pamela Johnston, 212-629-8445

SOURCE: Site59