Site59 Gets Branding Boost with

NEW YORK–(BUSINESS WIRE)–March 6, 2007–As part of a new branding strategy, Site59 (NYSE:TSG) announces plans to adopt the more self-explanatory name and URL: The site will maintain the same great team, history of innovation and products that have made Site59 a must-visit site for people planning travel within two weeks of departure. Site59 was launched in the U.S. in May 2000 and was acquired by Travelocity in March of 2002. was launched in 1998 in the UK and was purchased by Travelocity in July 2005.

“Site59 has been one of the travel industry’s best value propositions, but for many people the name is difficult to remember, and usually requires an explanation of what it means – the 59th minute,” said Michelle Peluso, CEO of Travelocity and former CEO of Site59. “The acquisition of in Europe in 2005 gives us the opportunity to apply this much more recognizable name to Site59 here in the US.”

“The sense of fun and excitement of Site59 is also the essence of the brand, and we are looking forward to continuing to offer a great site for consumers and our partners,” said Jeff Varhol, General Manager of in the U.S.

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    About is a leading online travel and leisure player specializing in last second deals. Using a unique packaging technology, it packages unsold airline seats, hotel rooms, rental cars and other inventory made available by our supplier partners into dynamic, real-time travel opportunities available for online booking up to hours before departure. It also offers customers worldwide holidays, flights and hotel rooms, as well as unique lifestyle options, such as tickets to events, DVD rental subscriptions, restaurant reservations and gifts. was acquired by Travelocity, part of Sabre Holdings, in July 2005. It was founded in the UK in 1998 and now counts over 2000 employees in the world and more than 12 million subscribers to its newsletters. In addition to London, the company has offices in Dublin, Paris, Barcelona, Milan, Munich, Brussels, Stockholm and New York.


CONTACT: lastminute.comv Giovanna Garlati, 212-440-5133
PJ Inc. PR
Pamela Johnston, 212-629-8445

SOURCE: Site59