Sabre Wins 2015 Zinnov Award for Driving Customer Centricity

BANGALORE, India – July 23, 2015 Sabre Corporation (NASDAQ: SABR), a leading global technology provider to the travel and tourism industry, today announced that its global technology development center in Bangalore, India won the prestigious 2015 Zinnov Award in the category of ‘Customer Centricity.’ The Zinnov award recognizes global research and development (R&D) centers based out of India that demonstrate operational and organizational capabilities that promote a customer-centric company culture, resulting in a positive customer experience. Sabre was presented the award at the 2015 Confluence event, attended by 3000 top R&D leaders in India, for its leadership in helping its travel industry customers succeed. “This award highlights our focus on providing customers with industry-leading solutions that deliver real, tangible value so they can differentiate, grow and optimize their businesses,” said Shail Maniar, vice president and managing director of Sabre India. “It is a testimony to the strong collaboration between our technology and customer-facing teams, and the processes we have created to deliver exceptional value to our customers.” Judged by a panel of industry experts, companies were scored on structure, definition, charter, processes and implementation, investment and specific initiatives for customer centricity. “Ensuring that your organization puts customers at the center of every business decision can be challenging. Sabre has been able to create a structure that ensures seamless implementation of customer-centric initiatives for global clients from the India center,” said Pari Natarajan, chief executive officer of Zinnov Management Consulting. “Testimonials from some of its top global customers indicate high satisfaction levels and this is remarkable for an organization of this scale. We are proud to recognize Sabre’s efforts and acknowledge it in this category.” Over 900 employees at the Sabre Bangalore center support multiple end-to-end technology functions such as product development, enterprise data and analytics, operations research, and customer-centric functions including customer care, customer implementation and consulting, for Sabre’s global clients. The Sabre Bangalore center was set up in 2005 with a vision to innovate, develop and deliver solutions to help the travel industry solve business problems. It is also dedicated to delivering exceptional customer service, providing end-to-end support, fostering a customer centric culture and driving customer innovation. The center caters to all of Sabre’s global clients including airlines, hotels, travel agencies and travelers. ”We differentiate our technology development center by having technical engineers co-located with customer-centric domain experts, and we invest heavily in developing and cultivating our employees, and staying laser-focused on providing top quality solutions that give our customers a competitive advantage,” said Maniar. The recognition follows the recent expansion of Sabre’s technology operations in Bangalore in June 2015, which is anticipated to create 300 new positions across multiple technology and customer-facing functions for all its major businesses.