Sabre strengthens APAC team with the appointment of seasoned industry leader Rajiv Bhatia

SINGAPORE and INDIA – April 16, 2024 –  Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced that experienced industry leader Rajiv Bhatia has joined Sabre to help advance its growth strategy in Asia Pacific.

Rajiv, formerly of Bird Group, joins as Executive Director, APAC Market Expansion and will be instrumental in further expanding Sabre’s footprint in key growth markets, including India, one of the world’s fastest growing travel marketplaces. With extensive experience in the travel space, Rajiv brings a wealth of knowledge and a proven track record of success to Sabre’s dynamic, customer-centric team. He began his career working for renowned airlines Gulf Air and Thai Airways. Most recently, he was Chief Commercial Officer of Bird Group’s India GDS business, where he served for 16 years.

“With over 40 years of experience in the travel industry, we’re confident Rajiv will help us to accelerate growth in India and other key markets across the wider APAC region,” said Brett Thorstad, Vice President, Agency Sales & Airline Distribution, Asia Pacific. “We are focused on fostering strategic partnerships and delivering exceptional value to our customers, and Rajiv shares this vision. Our partners will benefit from his wealth of knowledge and experience.”

“This is a great time to be joining Sabre’s enthusiastic team as they look to drive further growth across APAC,” said Rajiv Bhatia. “Sabre’s commitment to innovation and strong focus on customer success is something I admire.  At this point in my career, I’m excited to be shifting my focus to advising on broader, strategic initiatives and helping build key customer relationships across India and other growth markets.”

“I’m thrilled to welcome Rajiv onboard,” said Sam Machado, Managing Director, India and South Asia. “He has significant experience in building customer relationships and a stellar reputation in the marketplace. Sabre is building momentum in India and South Asia and I look forward to leveraging his experience and customer focus as we continue our rapid growth in these markets.”


About Sabre Corporation    

Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit