Sabre Hospitality to help UMusic Hotel Madrid to power growth and enhance the music-focused experience

MADRID, Spain and SOUTHLAKE, Texas, September 25, 2023Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, announced a new agreement with UMusic Hotel Madrid to support the launch of its new flagship hotel and help drive growth as the group looks to expand globally. 

The new agreement will enable UMusic Hotel Madrid to put its inventory in front of hundreds of thousands of travel agents globally.  Content will be visible across all major Global Distribution Systems (GDSs) through Sabre Hospitality’s innovative SynXis platform, which optimizes global distribution channels and delivers greater scale and operational efficiency to lower costs. 

As the leading global commerce and distribution platform SynXis enables hoteliers to access new revenue streams before, during, and after the stay. Sabre Hospitality offers Studios, spaces where hoteliers are empowered to create their hospitality to Go Beyond. Within Studios, hoteliers can harness the full power of the SynXis platform to drive innovation, streamline connections, and focus on what matters most – the guest. By leveraging SynXis Central Reservation System, and Distribution Studio inclusive of SynXis Booking Engine, and SynXis Channel Connect, UMusic Hotel Madrid will be enabled to capture more bookings, simplifying and automating distribution through direct and indirect channels to support their overall growth strategy.  

To complement direct booking capabilities, UMusic Hotel Madrid will also utilize SynXis Voice Agent under Distribution Studio, featuring an all-new, easy-to-use interface that enables phone support teams to be more productive and provide enhanced, personalized support to guests. 

“As a newly launched hotel, it is important that UMusic Hotel Madrid has access to robust technology solutions as well as a broad network of channels to reach customers and increase conversions,” said Frank Trampert, Senior Vice President and Global Managing Director, Commercial for Sabre Hospitality. “Sabre’s industry-leading commerce & distribution platform will extend UMusic’s reach, whilst enabling it to differentiate through a more modern retailing experience, helping to increase conversions and providing guests with the personalized experiences that they seek.” 

UMusic Hotel Madrid is a 5-star hotel in the heart of Madrid with 130 guestrooms, a historic theatre, UMusic Hotel Teatro Albeniz, with an occupancy of up to 898 seats, meeting rooms, fitness room, El Albeniz restaurant, outdoor pool, and Nota Alta rooftop bar overlooking Madrid skyline. The hotel and theater underwent a comprehensive renovation to transform it into a 5-star establishment and top-class entertainment venue.

“This partnership with Sabre Hospitality will be key in providing us with the industry expertise, cutting-edge solutions and enhanced connectivity that we need as we continue to grow our global footprint,” said UMusic Hotels’ Head of Digital Platforms, Adriana Parisi. “As a forward-thinking hotel group, it is vital that we have the support of an innovative technology partner to help us deliver the elevated experience that our guests expect.” 


About Sabre Corporation 

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies, including airlines, hoteliers, travel agencies and other suppliers. The company offers sales, distribution and fulfillment solutions that help its customers operate more efficiently, generate revenue and deliver personalized experiences to travelers. Through its leading travel marketplace, Sabre connects travel providers with buyers around the world. Sabre’s technology platform manages more than $260 billion in global travel expenses annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information, visit

About UMusic Hotels  

UMusic Hotels is a joint venture between Universal Music Group and Dakia U-Ventures creating a new global collection of immersive hotels and experiences inspired by music. UMusic Hotels create unique experiences for fans, guests, and artists alike, with music and entertainment at the forefront of design and guest experience all around the globe. Embodying each location’s unique spirit, the hotels will draw inspiration from their respective local culture and serve as creative hubs in communities worldwide – promoting positive social change, education, and innovation through the power of music.