Sabre announces a new distributor to market Sabre technology and products in the Czech Republic

SOUTHLAKE, Texas – Jan. 31, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new, long-term agreement with System Distribution Czech S.R.O (SDC). The alliance will give travel agents in the Czech Republic enhanced opportunities to access and leverage Sabre technology and products.

With this relationship, Prague-headquartered technology company SDC will be able to distribute Sabre technology to travel agencies across the Czech Republic. The agreement broadens Sabre’s reach in central Europe while helping travel agencies in the Czech Republic to benefit from a combination of Sabre’s expertise and innovation, together with regional knowledge and local language support.

“As the tourism industry, and traveler expectations, continue to evolve, it is essential that travel agents, corporations and suppliers have access to the advanced, intuitive technology they need to grow their own businesses while creating enhanced, personalized traveler experiences,” said Jan Berger, CEO, SDC. “We’re thrilled to form this alliance with Sabre as the travel industry recovery continues with corporate and leisure bookings growing rapidly and as the Czech Republic welcomes back increasing numbers of international tourists.”

The agreement will provide travel agents in the Czech Republic with increased opportunities, through SDC, to access Sabre solutions and services that encompass the entire retailing, fulfilment, and distribution journey. These include Sabre Red 360, Sabre’s customizable, intuitive interface, which provides a full spectrum of bookable content so travel agencies can create tailored trip experiences, helping to enable increased revenue opportunities and enhanced traveler satisfaction.

“Just like the global travel ecosystem, the travel industry in the Czech Republic is facing both challenges and opportunities,” said Salman Syed, vice president – agency sales, Sabre Travel Solutions. “While incoming tourism in the Czech Republic shows strong recovery, outbound travel is just starting to come back. New strategies are emerging, including a focus on new geographic markets and higher-end, cultural trips. We’re delighted that our new relationship with SDC will bring travel industry players increased access to the technology they need to create and service the trips that best suit their individual business models.”


About Sabre Corporation   
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit   

About System Distribution Czech S.R.O.
SDC was founded at the end of December 2021 with the goal to bring Sabre’s technology into Czechia and distribute its services to the local market. SDC is a Sabre representative for the Czech market. The SDC team combines strong expertise in both travel business and information technology, which opened up a great opportunity to introduce Sabre’s content and technologies to the Czech market. A global brand supplemented with local language and support that can redefine the current travel distribution market.