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Sabre Airline Solutions Acquires Prism Group

Advanced decision support and customer management capabilities allow airlines to maximize value from the corporate segment

SOUTHLAKE, Texas, Aug. 1, 2012 – Sabre Airline Solutions announced today the acquisition of Prism Group, Inc., the industry leader of airline corporate customer management solutions including advanced decision support capabilities. Prism’s solutions enable airlines to get the most value from one of their critical customer segments – corporations. Prism will become part of Sabre Airline Solutions, the aviation industry’s largest Software- as-a-Service provider. The capabilities Prism brings to Sabre will further strengthen Airline Solutions’ industry-leading commercial planning software by bringing solutions to an airline’s corporate sales organization. Prism’s solutions are focused on maximizing the value of the contracts between an airline and its corporate customers. The solutions assess historical traffic patterns and other key points of interest to help manage agreements with corporations that travel across the airline’s network. “The addition of Prism to Sabre Airline Solutions will position us to better help airlines improve their relationship with corporations,” said Hugh Jones, president, Sabre Airline Solutions. “Prism adds another set of unique capabilities to our best-in-class portfolio.” Based in Nevada, Prism serves more than 40 global airlines, joint ventures, alliances and other companies worldwide. By combining Prism’s solutions with Sabre’s existing commercial planning suite, airlines will get robust capabilities to help them make better decisions, including ways to better manage corporate contracts. “Becoming part of Sabre was the next step in our growth and brings us opportunities that were beyond our reach,” said Michael Whitesage, president and founder of Prism. “We bring years of expertise and proven solutions that help airlines optimize their corporate relationships. Prism will complement Sabre’s world-class commercial planning solutions.”


Sabre Airline Solutions® provides technology solutions to the global aviation industry.  It operates the industry’s largest Software-as-a-Service (SaaS) business, with its innovative reservations system, commercial planning and operations software used by more than 300 airlines and over 100 airports around the world. More than 360 million passengers are put on airplanes every year using Sabre technology. Sabre Airline Solutions is part of Sabre Holdings®, a global technology company serving the world’s largest industry- travel and tourism.  Its innovative technology is used by more than a billion people around the world to plan, book and experience their travel at a time and price that’s right for them. It works behind the scenes to make the world a better place, one journey at a time. For more information, please visit: www.sabre.com.

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