Priceline.com Starts Processing Bookings Through Sabre Travel Network, Announces Participation in Efficient Access Solution

SOUTHLAKE, Texas & NORWALK, Conn.–(BUSINESS WIRE)–Aug. 7, 2006–Sabre Travel Network, the world’s largest and most rewarding marketplace for the buying and selling of travel, and priceline.com (NASDAQ: PCLN), the leading travel service for value-conscious leisure travelers, today announced that the online travel company has begun processing reservations through the Sabre global distribution system (GDS). Priceline.com also announced its participation in Sabre’s Efficient Access Solution.

“We are excited to set this partnership into motion by processing some of our air bookings through the Sabre GDS,” said Chris Soder, executive vice president for priceline.com. “We also are strong in our support of its Efficient Access Solution. At priceline.com, we believe this program effectively answers the cost-control needs of our suppliers while providing protection and support for Sabre’s agency customers.”

“Having priceline.com’s bookings starting to flow through the Sabre system is a great beginning to what we envision as a long-term and rewarding partnership for both companies,” said Chris Kroeger, senior vice president for Sabre Travel Network, North America. “Their endorsement of our Efficient Access Solution is another strong commitment to the benefits of our balanced approach that ensures the continuation of an efficient marketplace for suppliers, travel agencies, and travelers alike.”

About Priceline.com

Priceline.com is the leading travel service for value-conscious leisure travelers. No other travel service gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter(TM) advanced search technology, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price(R) service, which delivers the lowest prices available.

Priceline.com operates one of Europe’s fastest growing hotel reservation services through Activehotels.com, Activereservations.com, Bookings.net and priceline.co.uk. The company also operates the following travel web sites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides access to the world’s leading global distribution system (GDS). The Sabre GDS is a ready-built efficient marketplace that connects suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Suppliers get access through one single connection; travel agents get real time access to thousands of travel products from multiple suppliers through one source integrated into their businesses; consumers get access to a global supermarket of the world’s greatest travel possibilities.

Key brands of Sabre Travel Network include GetThere, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium in the United States that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.

Sabre Holdings (NYSE: TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.