ITL World chooses Sabre to deploy its technology strategy

Award-winning travel management company recruits latest technology to cater to the new traveler

SOUTHLAKE, Texas and DUBAI, UAE – June 7, 2021 – Award-winning travel management company with operations across the GCC & India, ITL World has signed a new multi-year agreement with Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry. The expanded, long-term agreement will see ITL World work with Sabre to deploy the latest technology and best solutions to drive growth, boost revenue and transform its business during the anticipated recovery period and beyond. ITL World will continue to use Sabre’s next generation travel agency desktop, Sabre Red 360, to deliver an intelligent and consultative service to travelers, create compelling shopping experiences for customers and provide an enhanced level of expertise to help people travel again. “Travelers have developed new expectations throughout this crisis and are seeking assurances, flexibility and real-time communications from travel providers. I therefore believe that the road towards recovery relies heavily on technology,” said Dr. Siddeek Ahmed, Chairman & Managing Director, ITL World.  “Sabre has the technology and development to support our strategy and enable us to cater to the new expectations of today’s traveler. We are looking at intelligent solutions such AI and NDC that will help us meet the demands of the new-age, technology savvy traveler by providing a seamless, interactive and personalized experience.” ITL World agents will leverage the industry leading technology, data-driven insights and intuitive interface of Sabre Red 360, allowing them to further enhance the consultative service they offer travelers. “We are delighted to be working with a technology-driven customer like ITL World, which recognizes the role that advanced technology can play in its success,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “By offering customers a highly intelligent and tailored shopping experience, ITL World will be able to tap into recovery growth and win back the trust of travelers. I therefore believe that Sabre’s increased innovation and investment into advanced technological development will position agencies like ITL World for long-term success well beyond the crisis.” Sabre has recently announced the development of Sabre Travel AI™. This industry-first technology will utilize state-of-the-art artificial intelligence and machine learning capabilities to deliver highly relevant and personalized content that better meets the demands of today’s traveler.


About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit About ITL World ITL World is a leading Travel Management Company in the Middle East and one of the fastest growing Travel Management Companies in Asia & the Middle East. With several fully owned and operating offices across Asia, Middle East & Europe, ITL World has also consecutively been rated as the 5th most powerful Travel Management Company in the Middle East. ITL World’s strategic partnership with award winning Global Travel Conglomerate – CTM – spans across the Middle East & India. With its 5 prominent sub-brands – ‘ITL World Elite’ (exclusive bespoke travel for HNI’s and Royalty), ‘MiceMinds’ (catering to the Meetings, Incentives, Conferences and Events/Exhibitions), ‘Arabian Experience’ (a fully-fledged Destination Management Company), ‘Tripmakers’ (a state of the art B2B portal & destination management company in UK and the Far-East) and ‘EduVoyage’ (enriching Education with Travel), ITL World offers a comprehensive portfolio of travel related products and services to diverse realms / industries.