Habitas Group implements Sabre’s hospitality technology to expand its reach and propel sales

 The multi-year agreement includes SynXis Central Reservation System (CRS) allowing the hotel group to distribute its content through the different sales channels, improve efficiencies and maximize revenue  

SOUTHLAKE, Texas – Oct. 4, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and the sustainable-focused hospitality management group, Habitas, announced today the successful implementation of  SynXis Booking Engine, SynXis Voice Agent,  and GDS Distribution

“We are very excited to have selected Sabre as our trusted technology partner. Together, we have successfully implemented these solutions across our portfolio. Working with Sabre’s team of experts is helping us grow and expand our reach to a global community,” said Guillermo Palacios Rufo, Group Director of Revenue Management and Distribution at Habitas. “Our goal is to provide a best-in-class experience to guests who are seeking connection and inspiration while taking care of our environment. This is what we call luxury for the soul.” 

Habitas leverages multiple hospitality solutions from Sabre, including:  

  • SynXis Booking Engine will help optimize Habitas’ website to drive conversion by providing a fast, seamless booking experience to its guests, who can now enjoy a mobile-first design that is user friendly. It  will also support the integration of Habitas’ loyalty program and payment processing, while allowing Habitas to cater to guests around the world with 30+ languages and 100+ currencies. 
  • SynXis Voice Agent, a best-in-class hospitality-specific call center tool that guides agents through the conversational flow of making a reservation, delivering a great guest experience in multiple languages, and leading to high conversion.  
  • Channel Connect streamlines Habitas’ distribution of rates and inventory to hundreds of online travel agencies (OTAs) and tour operators around the world, allowing them to reach new guests while ensuring parity across channels. 

Habitas was founded in 2014 by Oliver Ripley, Kfir Levy and Eduardo Castillo with the idea to produce events that brought people together and share interests such as music, food, and art. The success of those events led to the idea of building hotels based on the same retreat concept, launching the first one in 2016 in Tulum, Mexico. Today, they stand by the same principles of providing a hotel experience powered by music, wellness, art, adventure, food, learning and giving back. 

 “We are thrilled to support Habitas’ expansion plans with our industry-leading distribution products and the expertise of our team,” said Frank Trampert, senior vice president, global managing director of community sales for Sabre Hospitality. “This, paired with the advance functionalities of our hospitality technology solutions, can help Habitas improve the customer experience, their global visibility, and generate more bookings by expanding their distribution.” 


About Sabre Corporation 
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfillment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit  www.sabre.com  

About Habitas Group 
Our Habitas is a global hospitality group created by a diverse community of people seeking human connection, authentic experiences and a better future together. Redefining the concept of traditional luxury in hotels, Our Habitas’s mission is to change people’s lives by creating deeper human connections and to make a lasting impact on local communities through education, employment and the creation of sustainable micro-economies. With homes currently located in Mexico, the United States, Morocco, Namibia and Saudi Arabia, Our Habitas is expanding globally across Latin America, Africa, the Middle East and Asia using its technology-driven approach and innovative vertically integrated model.