Gulf Air signs strategic agreement with Sabre to help power recovery and drive revenue

Airline renews PSS agreement and deploys further Sabre solutions to support its strategic plans for recovery and beyond

SOUTHLAKE, Texas and MANAMA, Bahrain, Feb. 28, 2022,Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, and Gulf Air, the national carrier of the Kingdom of Bahrain, have reaffirmed their long standing relationship with an expanded, multi-year agreement.

Under the renewed agreement, Gulf Air will continue to use Sabre’s passenger service system (PSS) SabreSonic to help power its digital transformation, provide a seamless traveler experience, and drive revenue growth. The PSS is designed to automate sales and reservations with enhanced functionalities that can help provide increased revenue opportunities by tailoring offers to meet the needs of travelers and help create an efficient airport experience. Gulf Air has also renewed a suite of solutions that will help ensure the airline’s operational efficiency and help incremental revenue opportunities through advanced fares management, schedule and network optimization and state-of-the-art revenue management.

The agreement has also been expanded to include Sabre’s Dynamic Availability tool. A key building block for personalized retailing, the dynamic pricing engine will allow Gulf Air to identify ways to unlock greater value.

“We’re delighted to reaffirm our relationship with Sabre and leverage its technology to further support our strategic plans,” said Captain Waleed Al Alawi, Acting Chief Executive Officer of Gulf Air. “We are currently undergoing a major transformation to upscale our technology strategy, advance operational efficiencies and improve traveler experience. As we move into recovery, we are confident that the flexible and intelligent nature of Sabre solutions, including SabreSonic, will enable us to be more efficient and offer a modern retail experience that enables personalized travel at scale, increases growth opportunities and allows us to create a differentiated brand experience in a highly competitive environment.”

Sabre’s high performance, flexible PSS enables Sabre’s valued partners to realize increased growth opportunities through merchandising, codeshare agreements and alliance partners, plus cost savings from better managed inventory and schedules, as well as from shopping and reservations capabilities. Airlines are also able to gain an improved understanding of trends using real-time data which finds problems and creates solutions to help maximize value.

“It is clear to us that Gulf Air is enjoying greater success and has a path for continued growth over the coming years,” said Dino Gelmetti, EMEA vice president, Sabre Travel Solutions.  “Sabre is committed to helping Gulf Air to deliver on its strategic plans by providing industry-leading technology that brings broader possibilities and insightful information, helps streamline operations and enable the airline to become a true retailer, customizing travel to fit traveler’s needs.”

Gulf Air is one of a growing number of carriers using Sabre’s airline technology.  Globally, Sabre’s technology is used by 225 airlines, including many of the world’s largest carriers. The company is committed to continue to accelerate innovation in the travel industry. Its multi-year tech transformation will help enable the agility, scalability and stability needed to modernize the travel experience, another step toward Sabre’s vision to create a new marketplace for personalized travel.


About Sabre
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform managers more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit

About Gulf Air
Gulf Air, the national carrier of the Kingdom of Bahrain, commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. The airline operates scheduled flights from its hub at Bahrain International Airport to cities in Europe, Middle East, Africa, Indian sub-continent and the Far East.

The airline currently serves all its destinations with a combination of wide and narrow body fleet of Boeing and Airbus aircraft. Renowned for its traditional Arabian hospitality, evidenced by the airline’s signature family and business friendly products, Gulf Air is committed to being an industry leader and developing products and services that reflect the evolving needs and aspirations of its passengers.

Gulf Air connects Bahrain to the world and, as such, is a key national infrastructure asset, serving as a powerful driver for the economy and supporting the Kingdom’s on-going economic growth.

Gulf Air is rated Five Star Major Official Airline by APEX, a rating program that is based solely on certified passengers’ feedback. This milestone for Gulf Air is a testament to the success of its boutique strategy and the ongoing enhancements to its products and services. Visit to learn more.