bmi Selects Fare Management Technology from Sabre Airline Solutions

SOUTHLAKE, Texas–(BUSINESS WIRE)–May 18, 2004–
bmi has signed a deal with Sabre Airline Solutions for its
advanced Sabre AirPrice fares management system, the first member of
Star Alliance to do so.

Currently in use by 17 of the world’s airlines, the new technology
will help bmi improve profitability through tactical and strategic
analysis and management of fares. It offers powerful data query tools
that help pricing analysts examine relative market data, including
competitors’ fare changes, to make better decisions faster.

“We are very pleased to be implementing the AirPrice system, which
will complement other Sabre Airline Solutions products currently in
use, such as the Sabre AirMax revenue management system,” said Adrian
Parkes, bmi commercial director. “We look forward to reaping the
benefits of a fully automated pricing solution.”

The technology will streamline bmi’s process of tracking daily
changes to industry fares by maintaining all ATPCO published fares in
a common database, enabling the carrier to retrieve both published and
unpublished fares by origin and destination.

The AirPrice system also offers the ability to produce a wide
range of standard or customized reports on a regular or ad hoc basis.
bmi expects a sustainable revenue improvement with the implementation
of this technology solution.

“We have a very strong relationship with bmi that began eight
years ago with their implementation of our AirMax revenue management
system,” said Vinay Dube, vice president, Sabre Airline Solutions,
Europe, Middle East and Africa region. “The AirPrice system will
integrate bmi’s pricing and revenue management systems, allowing the
carrier to manage its growing network, while maximizing its revenue
across all competitive opportunities. We have made significant
investments, based on EMEA customers such as bmi, to make sure our
technology can provide a tightly integrated solution that helps drive
down costs and drive up revenues. These investments made over many
years are resulting in smart technology solutions that customers can
access today and providing results today — rather than future
timetables with unproven returns.”

About bmi

bmi is the U.K.’s second largest full service scheduled airline
and has its main operational base at London Heathrow where it holds 14
percent of all take off and landing slots. The airline operates over
2,000 flights a week with a fleet of 41 jet aircraft, which have an
average age of five years. bmi serves 33 destinations in 10 countries
and in 2003 carried over seven million passengers. Through its
membership of Star Alliance, a grouping of 15 airlines offering
seamless travel worldwide, it is also able to offer an international
network reaching all areas of the globe.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservations and departure
control systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline

Sabre Holdings Corporation (NYSE:TSGNews) is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. More information about
Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre
AirPrice and Sabre AirMax are trademarks and/or service marks of an
affiliate of Sabre Holdings Corporation. All other trademarks, service
marks, and trade names are the property of their respective owners.


     Sabre Airline Solutions
     Kathryn Hayden, 682-605-2252