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bmi Selects Fare Management Technology from Sabre Airline Solutions

SOUTHLAKE, Texas–(BUSINESS WIRE)–May 18, 2004– bmi has signed a deal with Sabre Airline Solutions for its advanced Sabre AirPrice fares management system, the first member of Star Alliance to do so.

Currently in use by 17 of the world’s airlines, the new technology will help bmi improve profitability through tactical and strategic analysis and management of fares. It offers powerful data query tools that help pricing analysts examine relative market data, including competitors’ fare changes, to make better decisions faster.

“We are very pleased to be implementing the AirPrice system, which will complement other Sabre Airline Solutions products currently in use, such as the Sabre AirMax revenue management system,” said Adrian Parkes, bmi commercial director. “We look forward to reaping the benefits of a fully automated pricing solution.”

The technology will streamline bmi’s process of tracking daily changes to industry fares by maintaining all ATPCO published fares in a common database, enabling the carrier to retrieve both published and unpublished fares by origin and destination.

The AirPrice system also offers the ability to produce a wide range of standard or customized reports on a regular or ad hoc basis. bmi expects a sustainable revenue improvement with the implementation of this technology solution.

“We have a very strong relationship with bmi that began eight years ago with their implementation of our AirMax revenue management system,” said Vinay Dube, vice president, Sabre Airline Solutions, Europe, Middle East and Africa region. “The AirPrice system will integrate bmi’s pricing and revenue management systems, allowing the carrier to manage its growing network, while maximizing its revenue across all competitive opportunities. We have made significant investments, based on EMEA customers such as bmi, to make sure our technology can provide a tightly integrated solution that helps drive down costs and drive up revenues. These investments made over many years are resulting in smart technology solutions that customers can access today and providing results today — rather than future timetables with unproven returns.”

About bmi

bmi is the U.K.’s second largest full service scheduled airline and has its main operational base at London Heathrow where it holds 14 percent of all take off and landing slots. The airline operates over 2,000 flights a week with a fleet of 41 jet aircraft, which have an average age of five years. bmi serves 33 destinations in 10 countries and in 2003 carried over seven million passengers. Through its membership of Star Alliance, a grouping of 15 airlines offering seamless travel worldwide, it is also able to offer an international network reaching all areas of the globe.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of software products, reservations and departure control systems and other passenger management systems, and consulting services that help airlines simplify operations and lower costs. Sabre Airline Solutions’ proven leadership is demonstrated by the growing number of airlines that leverage the technology and services: More than 200 airlines worldwide use Sabre Airline Solutions’ broad portfolio of smart solutions for decision-support tools to increase revenues and improve operations. More than 100 airlines worldwide rely on Sabre Airline Solutions for passenger management solutions, with 15 new carriers added and nine carrier renewals for SabreSonic Res advanced reservations in 2003. In addition, more than 100 clients worldwide have turned to Sabre Airline Solutions consulting group for strategic, commercial and operational consulting. More than 500 contracts worldwide were signed in 2003 within Sabre Airline Solutions.

Sabre Holdings Corporation (NYSE:TSGNews) is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.

Sabre Airline Solutions, the Sabre Airline Solutions logo, Sabre AirPrice and Sabre AirMax are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks, service marks, and trade names are the property of their respective owners.

     Sabre Airline Solutions
     Kathryn Hayden, 682-605-2252

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