Aeroflot extends agreement for SabreSonic Customer Sales and Service reservations system

LONDON, UK, 26 April 2010 – Aeroflot, Russia’s national carrier, today announced it has extended its long-term, successful relationship with Sabre Airline Solutions by renewing its agreement for SabreSonic Customer Sales and Service (CSS) reservations system, including powerful, new web site capabilities. Aeroflot will leverage the revenue-generating capabilities of SabreSonic CSS and maximise customer service through the reservations systems’ unique ability to tailor each passenger’s travel experience to their specific needs and preferences.


“We are poised to grow our business in the next few years, and enhancing the customer service experience sits at the heart of this. To successfully achieve this, we need a strategic partner who can deliver flexible technology solutions that give us a competitive and innovative edge with customers,” said Vitaly Saveliev, Chief Executive Officer of Aeroflot. “We have a long-standing and successful business relationship with Sabre, and we believe their SabreSonic CSS solution is the best in the industry, with a proven ability to generate revenue, save money and provide the high-level of customer service we strive for every day. We look forward to leveraging the system’s new capabilities to accelerate the growth of our airline and deliver a differentiated customer service.”


Aeroflot plans to enhance its customer experience using advanced, new services through SabreSonic Web, which will provide travellers using the airline’s web site a broad selection of shopping options and check-in services to meet their specific travel requirements. SabreSonic Web will also give the airline flexibility to showcase their products, services and special promotions as quickly as market conditions change, with a variety of payment options.


The airline also plans to augment its existing ’Aeroflot Bonus’ loyalty program, launching a new frequent flier program for corporate customers, and leveraging Sabre’s customer profile and calculator tools to tailor specific services for business passengers.


Sam Gilliland, Chief Executive Officer of Sabre Holdings said: “Today’s announcement reinforces our commitment to the Russian market, the strong relationship we have with Aeroflot, and our proven ability to provide solutions that meet their need for sustainable growth.


“Using SabreSonic CSS, Aeroflot can take advantage of the industry’s only reservations system to combine customer-focused solutions and revenue generation in every distribution channel to help airlines realise their revenue goals,” he said. 


Many of the solutions Aeroflot counts on from Sabre, including self check-in airport kiosks, passenger check-in capabilities from mobile devices and the best departure control system in the industry, will enhance the airline’s recent move to Sheremetyevo Terminal D, Russia’s first full-scale international hub.


In addition to selecting Sabre for its reservations system, Aeroflot will also continue to be the preferred distribution partner of Sabre in Russia and around the world, providing all of its schedules, fares and inventory to agencies via the Sabre global distribution system. 


About Sabre Airline Solutions

The world’s leading provider of integrated solutions and services for airlines and airports, Sabre Airline Solutions helps companies generate more revenue by optimising performance in 14 key areas of airline operations. More than 300 leading carriers and over 100 airports use Sabre Airline Solutions to better market their schedules, sell their products, serve their customers and operate efficiently.  Sabre Airline Solutions was founded in 1960. For more information on Sabre Airline Solutions, please visit



AEROFLOT is Russia’s leading air carrier, member of the global SkyTeam alliance. Its consolidated route network covers 856 destinations in 169 countries. In 2009, Aeroflot carried 8.755 million passengers. Aeroflot holds the first place in passenger service on economy-class short- and medium-haul flights, and business-class long-haul flights among SkyTeam European airlines. Aeroflot’s leading position was discovered based on SkyTeam’s Onboard Survey results for April – September 2009. Aeroflot was the first Russian carrier to enter the IOSA Registry, and has multiple times confirmed the certificate. Aeroflot has successfully passed the ISAGO (IATA Safety Audit for Ground Operations) procedure. The company’s Quality Management System is certified for compliance with ISO 9001:2000.

Aeroflot operates one of Europe’s youngest air fleets that consists of 115 aircraft. Aeroflot is based in Moscow, at the Sheremetyevo International Airport. Find more at



For further information, please contact:


Pam Wong

Sabre Holdings

Tel +44 (0) 208 538 8653

Mob: +44 (0)7 968 902 626



Michael Zdanowski

Hill and Knowlton (Aeroflot)

Tel: +44 (207) 973 5922

Mob: +44 (777) 180 8843