Adam Travel expands distribution agreement with Sabre to support its international reach and growth

SOUTHLAKE, Texas – June 22, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with Adam Travel.   Based in the U.S., Adam Travel is one the largest tour providers offering vacation packages across the globe and specializing in Hajj and Umrah packages in the Middle East.

The new agreement will enable Adam Travel to support their economic growth by leveraging Sabre’s travel marketplace. Adam has access to a full spectrum of bookable content through Sabre’s marketplace including more than 400 airlines, 1.6 million lodging options, and hundreds of tour operators, rail, car rental, and cruise providers, to sell customized travel packages from suppliers around the world.                       

“We chose to both continue and expand our partnership with Sabre due to the depth of Sabre’s portfolio of solutions and the breadth of its content offering throughout the travel ecosystem,” says Adam Travel President & CEO Dr. Abdo Ibrahim. “We are thrilled to use Sabre products such as Sabre Red 360 and Ticket Express to customize offers, optimize revenue, increase business operations, and ultimately serve our customers better.” 

Adam Travel leverages multiple solutions from Sabre including: 

  • Sabre Red 360 and Ticket Express help Adam travel agents bring valuable customer service and personalization to their work by improving efficiency, reducing redundancies, and achieving better results.  The intuitive workflow of Sabre Red 360 can help travel agents work up to 25 percent faster and reduce training time by up to 50 percent, on average.
  • Sabre TicketExpress automates the entire pricing and ticketing process, reducing fulfilment operational costs by up to 70 percent. At the same time, it can eliminate up to eight hours of employee training and save up to five minutes on every ticket transaction.

Andy Finkelstein, senior vice president of agency sales for Sabre Travel Solutions adds, “As the industry continues to recover, travel companies face the challenge of quickly adapting their business to travelers’ changing needs and requirements. We are excited to serve as the strategic technology partner for Adam Travel and to continue to provide them access to the Sabre GDS where they will benefit from Sabre’s leading technology and broad travel content.”


About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

Adam Travel
Adam Travel is one of the nation’s largest consolidators offering a variety of travel products. In addition to airfares, Adam Travel is a large tour provider offering vacation packages across the globe, as well as Hajj and Umrah packages. The company began serving customers in 1984 as a single-location full-service travel agency and has been in business for over 35 years.