Sabre Travel Network, along with its clients Astral Holidays and Premier Tours, hosted an official opening ceremony to commemorate Sabre’s opening in Sofia, Bulgaria, May 15.

More than 200 travel agents, potential clients and partners attended. General Manager Dessislava Simeonova shared a brief presentation about Sabre Travel Network, its innovative technology and why Sabre is a refreshing new alternative in Bulgaria.

“Bulgaria is a good example of a dynamic and emerging market in Eastern Europe. Our entry into the market strengthens our presence and will help us further expand in the Balkans,” said Dean Bibb, TN vice president of internal sales and marketing. “Agencies are looking for a technology partner that can provide innovative solutions to help them grow, and we plan to show them that Sabre is that choice. Our recent deals with Astral Holidays and Premier Tours are just the beginning of this.”

The event garnered media attention from three Bulgarian news publications and more than 20 online news sites.