Get access to the leading content your travelers want, without sacrificing the operational efficiency you need.
NDC is an industry standard. Going beyond NDC is about innovation, guided by a long-term retailing strategy. Whether you’re focused on leisure or business travel, at Sabre, we build with end-to-end workflows in mind–that means as NDC takes off, you won’t be left behind. We’ve integrated and normalized EDIFACT and NDC content so that it’s easy to compare and book the right option for your customers with easy processing by your mid and back-office systems. Connect with us via the Offer and Order APIs or Sabre Red 360.
Content access
Give travelers access to innovative air and ancillary content
Easy comparison
NDC offers appear alongside other content, while end-to-end workflow support keeps you operating efficiently
Reliable and secure
Our technology, powered by Sabre and Google, scales with your business needs to reduce friction on the journey to offer and order-based travel retailing
Grow your top and bottom lines
Quickly add distinctive and surcharge-free offers to your content mix
Start booking NDC offers in Sabre Red 360 today
When you travel beyond the standard of NDC, the possibilities are limitless. Our Air Shopping path is fully API enabled so it pulls from multiple sources of information at once, including traditional, low-cost carrier and NDC Offers. It’s all presented in a single display for efficient comparison shopping. See how it works.
NDC resources for Travel Retailers
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July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel…
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July 11, 2022
Finnair plans for NDC rollout
We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we…
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June 16, 2022
What do offers and orders mean for agencies?
We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on…
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February 28, 2022
What’s in store for NDC in 2022
Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond…
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February 2, 2022
Get NDC ready: strategies for jump-starting your journey
2021 was a big year for NDC, from content launches to new capabilities. So how can we keep up the momentum in 2022? In our December 2021 webinar–NDC is NOW–Rolando Philps, Senior Director of NDC Product…
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January 13, 2022
Understanding today’s NDC landscape with Paul Tilstone of Festive Road
The following interview was a featured segment in the NDC is NOW webinar hosted in December 2021. Kathy Morgan: NDC has been a hot topic in the travel industry for a while now. At Sabre, we talk…
Ready to get started with NDC?
However you want to connect to us, we’re ready to support your retailing goals.
Airline Retailing Maturity index
Sabre is recognized as a system provider for both airlines and travel sellers in the IATA Airline Retailing Maturity (ARM) index, leading the industry in capabilities available as a seller.