Discover how New Distribution Capability advances modern retailing
Go beyond the standard of NDC with Sabre
NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.
Explore Beyond NDC
Catch up on the latest insights and news
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Press Release
October 5, 2023
LATAM and Sabre announce plans to distribute “NDC by LATAM” content, expand reach and boost sales
The airline will distribute both EDIFACT and NDC content through the Sabre global distribution system (GDS) Sabre and LATAM are already working on the integration of the carrier’s NDC content in the Sabre GDS. Implementation is...
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Article
September 10, 2023
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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Article
July 27, 2023
What Top Gun can teach us about the future of airline retailing
Few movies have stood the test of time as well as Top Gun, and while I’ve let go of my childhood dreams of becoming a fighter pilot, I’m now focused on technological advancements in air travel...
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Article
July 25, 2023
Building a strategy for modern agency retailing success
Modern travel retailing, enabled by offers and orders and enhanced with AI/ML solutions, presents new ways for agencies to interact with customers. To capitalize on new opportunities and stay competitive, agency leaders should consider implications to...
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Press Release
June 13, 2023
Sabre and Air Canada form strategic distribution and retailing partnership
New, multi-year distribution agreement includes full range of NDC-sourced Air Canada content for Sabre-connected travel agencies Long-term partnership ensures worldwide distribution via the Sabre travel marketplace Launch of Air Canada’s NDC content expected in the coming...
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Press Release
June 12, 2023
Sabre and Aeromexico launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas – June 12, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Aeromexico, Mexico´s global airline, announced today that the carrier’s NDC content is...
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Press Release
April 11, 2023
Sabre launches United Airlines’ NDC offers to its global network of travel buyers
SOUTHLAKE, Texas – April 11, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and United Airlines, today announced the availability of United’s NDC offers through Sabre’s global...
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Press Release
March 29, 2023
Sabre and American Airlines set to go live with NDC content
SOUTHLAKE, Texas – March 29, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American’s NDC offers through Sabre’s global...
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