Intersting perspective from JetBlue on marketing their customer experience and how they approach managing ancilaries. Read more in Skift.
JetBlue: Airlines shouldn’t compete over ‘nicest prison cell’
January 23, 2018
With travelers looking beyond the lowest fares to personalized travel experiences, it’s important for airlines to realize the benefits of offering ancillary content across all channels. Historically, air shopping has always been about providing the lowest...
June 15, 2017
The Information Revolution is the explosion in the variety and quantity of information available to individuals and organisations. This is what has brought us the “Big” in Big Data. The impact on businesses is felt everywhere....
May 31, 2017
New technology offers airlines’ guests the digital experience they’ve been seeking and expecting. For airlines, this is another step toward becoming expert retailers. For their customers, it means greater customer satisfaction. Not so long ago, the...
May 25, 2017
While the sheer volume of coverage might suggest airlines have some soul searching to do, the reality is far from it. Passenger satisfaction scores are actually up — for the fifth year in a row — despite a media frenzy...
May 10, 2017
Customer centricity is the wave of the future and the reality of the present, and airlines are wisely considering customers’ best interests in devising offer-management structures that are truly effective. The success of nearly every business...
March 30, 2017
Time is a precious commodity – whether you are on the company clock or wanting to relax and enjoy ‘me’ time. No-one wants to spend more effort than necessary on finding that perfect holiday or conference...
March 22, 2017
According to recent Sabre and Forbes Insights’ research, customer experience is the number one brand promise for airlines and the leading indicator of how well an airline recovers from disruptions. But how do you balance the...