Drawing potential shoppers to your website, keeping them engaged on your booking engine, and moving them towards a purchase sounds simple. But as we all know, that’s not always the case. Shoppers are usually going back and forth between pages trying to piece together parts of their trip. This “website/booking engine dance” causes 88% of shoppers to drop off the booking engine before they actually complete their booking. There’s a simple way to keep your shoppers out of the rough that gets you the engagement and conversions you want. We call that a hole in one. Read more…
Is your hotel’s website game up to par?
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July 12, 2017
Why a Commitment to Change is Critical to Revenue Optimization
Change is hard. It requires a borderline obsessive effort to spark, strategize, and implement business changes when the status quo feels comfortable. Take travel agencies as an example. While margins remain thin and competition fierce, the...
May 9, 2017
Successful revenue optimization through smart retailing
In an earlier blog post, we reasoned that rethinking revenue optimization—in part through smarter retailing—is a key to success in the highly competitive travel agency industry. Rather than focusing on selling as many bookings as possible,...
May 11, 2016
The power is in the platform: Two years of innovation, growth and customer-driven products
Since the IPO in 2014, Sabre has released 31 new solutions to the travel industry. In 2015 alone, $1 billion was invested across the business with an overall revenue increase of 13%. These revenue metrics are strong,...
February 25, 2016
Good (UX) design is great (enterprise) business
User experience is more than just a hot topic — it’s a revolution that is finally putting the user at the forefront of the product planning experience. No longer are product makers siloed from the end...
November 3, 2015
Sabre invites UX pros to celebrate 10th annual World Usability Day
Usability professionals will be celebrated across the world on World Usability Day, November 12th, and Sabre is planning festivities for all who wish to celebrate at our headquarters office. The Usability Professionals’ Association established World Usability Day...
October 13, 2015
Ken Tabor asks devs how their website measures up
I’ve been working at Sabre for 4 years and I’m currently a product engineer on the TripCase team. I have years of experience developing consumer-driven products on cutting-edge technologies. I enjoy sharing my passion for using...
September 15, 2015
Why UX? Inside Big Design 2015
Co-founder and veteran speaker of Big Design explain why UX matters to designers, Sabre and the entire world of creators. Brian Sullivan, a usability manager at Sabre, saw the need to create a conference for the...
March 9, 2015
Sabre product engineer to lead “What’s Before Mobile First?” workshop at SXSW
On the Road to SXSW Interactive South by Southwest (SXSW) is a conference and festival held annually in Austin, TX. First held in 1987, it originated as a way for local musicians to reach out to...