Drawing potential shoppers to your website, keeping them engaged on your booking engine, and moving them towards a purchase sounds simple. But as we all know, that’s not always the case. Shoppers are usually going back and forth between pages trying to piece together parts of their trip. This “website/booking engine dance” causes 88% of shoppers to drop off the booking engine before they actually complete their booking. There’s a simple way to keep your shoppers out of the rough that gets you the engagement and conversions you want. We call that a hole in one. Read more…

revenue management UX