How can airlines enable Total Revenue Optimization (TRO)?

One area of consideration is with group revenue management. Airlines continue to be challenged by increasing revenue and productivity while decreasing costs and risks of spoilage when dealing with group revenue management. They find themselves constrained by group revenue management systems consisting of dated technology systems or manual processes that continued to be hampered by manual-intensive touch points, disparate data, and a lack of processes and automation.

Moving forward, airlines need a real-time group revenue management solution that enables their airline to adapt, evolve, and strategically optimize total group revenue beyond just seats. There are many merchandising opportunities that come from ancillary sales, as well as chances to increase productivity of revenue management activities.

Sabre AirVision Group Optimizer helps airlines control group reservations and requests effectively and efficiently with automated business processes that reduce error-prone manual interactions and empower airline customers with self-service capabilities. With Group Optimizer airlines can achieve the following:

  • Increased revenue opportunities including ancillary
  • Improved business operations productivity
  • Advanced analyst productivity and revenue management performance

To learn more about Sabre AirVision Group Optimizer click here.

To learn more about the TRO approach click here.