Sabre recently surveyed 2,000 consumers in the UK to discover how personalization is viewed across industries. The goal was to identify opportunities for hotels and airlines to offer an improved personalization experience to travelers, while also learning more about consumer expectations.

The survey respondents were also asked about how they used social media in travel, and their preferred methods of communications with brands. This section of the research reveals where younger consumers are spending time, as well as platforms of shared importance across demographics. Proper segmentation is important for all travel brands, and this particular slice of information can inform efforts heading into the second half of 2016.

RELATED: Breaking Buzzwords: What does ‘personalization’ actually mean in travel?

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