I’m sure we’ve all heard the saying “content is king” before, but content can mean different things depending on who you are talking to. Here at Sabre, we believe that lodging “content” encompasses properties, rates, inventory, and availability. Essentially, “is the property I want in your system and bookable at a price I am willing to pay?” That’s just what Sabre Content Services for Lodging will help corporate travel agencies and travel management companies solve.
The lodging distribution landscape is highly fragmented, so travel agents have countless places they can go to find content. With more rates and options available on B2C websites, travelers are better informed than ever which means they demand more of their travel agents. If the traveler has seen a hotel rate with another source, they often expect the travel agent to find that rate or better without realizing that the rate may have different cancellation and loyalty policies. Unfortunately, it is time consuming for agents to search multiple websites for the property their traveler wants and to be confident they’ve found the best rate.
Having access to the right content, at the right time, results in happy customers! And putting that content at an agent’s fingertips in the GDS means fast, more efficient travel agents. According to studies by Sabre’s Global Consulting team, travel agents save more than two minutes by booking lodging within the Sabre workflow as compared to aggregator and OTA websites.* Sabre Content Services for Lodging will enable an even more efficient workflow.
In addition to workflow optimization, Sabre Content Services for Lodging will offer hundreds of thousands of content options. You may have seen in our recent press release that our aggregator launch partners include Expedia Affiliate Network (EAN), GTA, and Hotelbeds. Sabre Content Services is a multi-source, multi-rep platform so these aggregator partners are being integrated alongside traditional hotel content. And this is just the start – by the end of 2018, we anticipate offering millions of property options!
To explain multi-rep in a more accessible way, let’s compare this to shopping for a cashmere scarf: If the only store in your town that sells cashmere scarves is Macy’s, then you only have one option. However, if you live in a more metropolitan area, Nordstrom, Neiman Marcus, Macy’s, and Dillard’s all sell them, and at different price points. Therefore, you have four options for your scarf instead of only one. To this analogy, Sabre is becoming a very robust metropolitan area.
Sabre has been hosting quarterly executive advisory boards with both buyer and supplier partners to ensure we are building a best-in-class lodging solution for the travel industry. And that is how Sabre is striving to Reimagine Lodging.
*Source: Sabre’s Global Consulting team spends more than 1,000 hours per year completing time and motion studies with travel agents around the world.