Traveler Experience

Today’s modern traveler is sophisticated and discerning. They understand travel trade-offs and are much more likely to support brands that give them memorable experiences. It truly is all about traveler experience. From how front-line staff communicates with travelers to the back-end operations that make travel go, the traveler experience is an all-encompassing term for any data point that affects how a traveler experiences a travel product. And with an always-on smartphone, each traveler can quickly become a vocal and visible. This magnification effect can be used by travel brands to identify influencers and emphasize focus on outstanding traveler experiences.


post Traveler Experience
  • Article

    February 27, 2023

    Non-personalization: the key to retailing success for airlines?

    Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...

  • Article

    February 3, 2023

    Necessity is the mother of invention

    I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...

  • corporate travel
    Article

    June 8, 2022

    The new shape of business travel

    While leisure travel continues to lead the post-COVID-19 recovery, recent data indicates that the return of corporate travel is accelerating. In recent months, the difference in the recovery between corporate and leisure has narrowed significantly, presenting...