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Research


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Research
  • Article

    October 20, 2017

    Time well spent: Promoting frictionless travel in North America

    Time spent in transit is one of the biggest challenges for North American business travelers. From the hours on a plane or train to the time lost during a layover, to the frustration of changing a...

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  • Press Release

    April 3, 2018

    Three technology trends that will define the future of travel

    Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has released the Sabre Labs 2018 Emerging Technology Report, its latest technology forecast focused on evolving technologies and trends that will impact travel...

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  • Press Release

    January 23, 2019

    Sabre reveals consumer trends to shape guest expectations in 2019 and beyond

    Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape...

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  • Press Release

    July 12, 2017

    Sabre creates an AI-powered chatbot using Microsoft’s intelligent and natural language services

    SOUTHLAKE, Texas – July 12, 2017 – Sabre Corporation, a leading technology provider to the global travel industry, announces the development of an AI-powered chatbot that leverages Microsoft Bot Framework and Microsoft Cognitive Services, a set...

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  • Press Release

    January 26, 2017

    Polarisation of the Asian Traveller

    A study released today by Sabre Corporation (NASDAQ: SABR), a leading technology company serving the global travel industry, reveals a series of highly contrasting traveller preferences behind the growing Asian Pacific travel market. Four out of...

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  • Article

    March 30, 2020

    Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 2 of 3: Recommendation and offer engines

    This article is the second of a three-part series on optimizing airline ancillary bundles based on customer preferences. Part one discussed data collection and customer segmentation methods.  In this section, we will cover recommendation and offer...

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  • Article

    June 27, 2017

    New research: How ready are consumers for emerging technology?

    Back in 1909 – almost 100 years before the launch of the first iPhone – Serbian-American inventor Nikola Tesla envisioned that one day we would all have personal wireless devices that would enable us to send...

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  • Article

    June 24, 2016

    New research: Hitting the personalization sweet spot for travelers through travel retail

    The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands see the answer to this question...

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  • Article

    May 5, 2022

    Mapping travels new normal: Sabre survey reveals summer 2022 travel trends

    Vacation season is just around the corner. To glean insight into the travel industry recovery landscape as the busiest travel season of the year approaches, Sabre recently conducted both quantitative and qualitative surveys with airlines and...

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  • Press Release

    July 24, 2017

    From on-demand champagne to mountaintop yoga class, new concepts of luxury are changing what high-end travelers expect

    SOUTHLAKE, Texas – July 24, 2017 – As the world’s ideas of wealth and status change, travelers’ ideas of luxury are changing to match. High-end travelers increasingly choose subtle indulgence over flashy logos and conspicuous consumption....

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  • Press Release

    October 27, 2017

    Europeans spend longer searching for flights than they do experiencing them

    Today’s travellers spend an average of 3.5 hours finding the perfect flight – often longer than the flight itself – according to a consumer poll from global travel technology company, Sabre Corporation (NASDAQ: SABR).  The results...

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  • Article

    June 20, 2016

    Breaking Buzzwords: What does ‘personalization’ actually mean in travel?

    Breaking Buzzwords is an ongoing series that dives into words frequently heard around the travel industry. These terms don’t always come with a definition, so these articles define and explain concepts that have traction in travel....

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