• Article

    April 13, 2022

    Why should airlines care about offers and orders?

    In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...

  • Article

    April 27, 2022

    What’s the future of the PSS?

    While there has been much talk and debate since IATA published their vision of a world of Offers and Orders, the Passenger Service System (PSS) is a critical piece of the airline ecosystem that will not...

  • Article

    February 28, 2022

    What’s in store for NDC in 2022

    Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond...

  • Article

    March 31, 2022

    What does ‘Beyond NDC’ mean?

    In 2018, when we formalized our NDC program, we named it ‘Beyond NDC.’ But how can you go beyond NDC when we haven’t even arrived yet? Our program is about more than just checking boxes on...

  • Article

    June 16, 2022

    What do offers and orders mean for agencies?

    We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on...

  • Article

    May 24, 2021

    Value brings volume

    On April 28-29, 2021, our Sabre product team hosted its fifth Beyond NDC Customer Advisory Board (CAB) meeting. The virtual gathering brought together over 50 NDC thought leaders from airlines, agencies, corporations and corporate booking tools...

  • Article

    February 16, 2022

    Unlocking innovation with NDC

    Creating a more robust marketplace for personalized travel requires innovation across the three domains of retailing, distribution and fulfillment. Part of that innovation involves leaning into a technical and operational model based on Offers and Orders....

  • Article

    January 13, 2022

    Understanding today’s NDC landscape with Paul Tilstone of Festive Road

    The following interview was a featured segment in the NDC is NOW webinar hosted in December 2021. Kathy Morgan: NDC has been a hot topic in the travel industry for a while now. At Sabre, we talk...

  • Article

    March 24, 2022

    The Future of Travel Retailing: Elevating the Passenger Experience

    Sabre is forging ahead in its ambition to modernize travel industry standards and accelerate retailing transformation, standing shoulder-to-shoulder with IATA in a shared vision for the future.  Over the coming weeks, we will lead you step-by-step...

  • Article

    June 1, 2018

    The evolution of modern airline retailing

    AIRLINE RETAILING(air·line \ -līn \ re·tail·ing \ rē-tā-liŋ )The process of pricing and packaging air and non-air products and selling those products consistently across all channels. This ensures the right offers are targeted appropriately to travelers...

  • Press Release

    May 16, 2022

    Smart approach to travel retailing puts Sabre on IATA’s Airline Retailing Maturity index

    SOUTHLAKE, Texas, May 16, 2022 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has been recognized as a system provider for both airlines and travel sellers in the International Air Transport...

  • Article

    July 1, 2021

    Singapore Airlines: new markets and capabilities

    Three enablers of scalability – content, capabilities, and coverage – guide our work on the Beyond NDC program. During the first half of 2021, we expanded access to NDC offers from Singapore Airlines (SQ), one of...