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Article
April 13, 2022
Why should airlines care about offers and orders?
In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...
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Article
April 27, 2022
What’s the future of the PSS?
While there has been much talk and debate since IATA published their vision of a world of Offers and Orders, the Passenger Service System (PSS) is a critical piece of the airline ecosystem that will not...
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Article
February 28, 2022
What’s in store for NDC in 2022
Going Beyond NDC in 2022: Completing the Foundation for Offer and Order-based Retailing Since its inception, we’ve viewed our NDC program as a technical means to a more personalized retailing end. We named our program “Beyond...
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Article
March 31, 2022
What does ‘Beyond NDC’ mean?
In 2018, when we formalized our NDC program, we named it ‘Beyond NDC.’ But how can you go beyond NDC when we haven’t even arrived yet? Our program is about more than just checking boxes on...
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Article
June 16, 2022
What do offers and orders mean for agencies?
We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on...
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Article
May 24, 2021
Value brings volume
On April 28-29, 2021, our Sabre product team hosted its fifth Beyond NDC Customer Advisory Board (CAB) meeting. The virtual gathering brought together over 50 NDC thought leaders from airlines, agencies, corporations and corporate booking tools...
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Article
February 16, 2022
Unlocking innovation with NDC
Creating a more robust marketplace for personalized travel requires innovation across the three domains of retailing, distribution and fulfillment. Part of that innovation involves leaning into a technical and operational model based on Offers and Orders....
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Article
January 13, 2022
Understanding today’s NDC landscape with Paul Tilstone of Festive Road
The following interview was a featured segment in the NDC is NOW webinar hosted in December 2021. Kathy Morgan: NDC has been a hot topic in the travel industry for a while now. At Sabre, we talk...
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Article
March 24, 2022
The Future of Travel Retailing: Elevating the Passenger Experience
Sabre is forging ahead in its ambition to modernize travel industry standards and accelerate retailing transformation, standing shoulder-to-shoulder with IATA in a shared vision for the future. Over the coming weeks, we will lead you step-by-step...
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Article
June 1, 2018
The evolution of modern airline retailing
AIRLINE RETAILING(air·line \ -līn \ re·tail·ing \ rē-tā-liŋ )The process of pricing and packaging air and non-air products and selling those products consistently across all channels. This ensures the right offers are targeted appropriately to travelers...
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Press Release
May 16, 2022
Smart approach to travel retailing puts Sabre on IATA’s Airline Retailing Maturity index
SOUTHLAKE, Texas, May 16, 2022 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has been recognized as a system provider for both airlines and travel sellers in the International Air Transport...
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Article
July 1, 2021
Singapore Airlines: new markets and capabilities
Three enablers of scalability – content, capabilities, and coverage – guide our work on the Beyond NDC program. During the first half of 2021, we expanded access to NDC offers from Singapore Airlines (SQ), one of...