• Article

    August 14, 2018

    A Win-Win-Win for the Travel Ecosystem

    The global distribution system (GDS) has always been a central part of the modern travel ecosystem. In our role as a data aggregator and travel technology provider, we support all players–from airlines, travel agencies and other...

  • Article

    May 19, 2022

    Booking classes and fare filing—will those evolve too?

    As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in.  We’ve previously outlined that this future model will bring about a streamlining of...

  • Press Release

    June 20, 2022

    Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace

    SOUTHLAKE, SINGAPORE and HONG KONG – June 20,  2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...

  • Article

    September 21, 2020

    Driving NDC forward as an aggregator

    Distributing confidence via NDC To boost travelers’ confidence about boarding planes, booking rooms and hosting events, travel companies are focused on delivering better and safer end-to-end experiences. By supporting the distribution of more personalized offers and...

  • Article

    September 23, 2020

    Driving NDC forward as an Airline IT provider

    Companies across the travel industry are monitoring airline booking volumes to gauge the pace of recovery. To address the low booking environment, some airlines are focusing on cutting costs. However, innovation in times of uncertainty often reveals powerful new...

  • Article

    October 6, 2021

    Emirates will distribute NDC content through the Sabre Central Marketplace

    Today, October 6, 2021, Sabre announced a new distribution agreement with Emirates which reinstates access to the airline’s content in the Sabre travel marketplace. This multi-year agreement will provide Sabre-connected travel buyers and agencies with long-term...

  • Article

    September 8, 2021

    Finnair NDC pilot is live

    We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the...

  • Article

    January 16, 2019

    Four steps to get started on your NDC journey

    The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? At...

  • Article

    February 2, 2022

    Get NDC ready: strategies for jump-starting your journey

    2021 was a big year for NDC, from content launches to new capabilities. So how can we keep up the momentum in 2022? In our December 2021 webinar–NDC is NOW–Rolando Philps, Senior Director of NDC Product...

  • Article

    August 2, 2021

    Get started with NDC content in Sabre Red 360

    When you travel beyond the standard of NDC, the possibilities are limitless. You need a complete view of the landscape. Every flight. Every Add-on. Every option. With Sabre, it’s a view you can only get with...

  • Article

    March 29, 2021

    Going Beyond NDC in 2021

    As 2020 fades further into the rearview mirror, NDC remains a priority for Sabre as we look toward travel recovery in 2021 and beyond. We continue to be well-positioned, as both an aggregator and airline IT...

  • Article

    November 18, 2021

    How to shop and book NDC offers in GetThere

    NDC offers are now live in GetThere! The new capabilities allow corporate travel managers to offer more flexibility and choice to their travelers. After a booking is made, Travel Management Companies will be able to fulfill...