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Press Release
March 21, 2023
Southwest Airlines Brings Sabre PRISM to Corporate Travel Managers and Travel Management Companies
DALLAS, March 21, 2023 — Southwest Airlines Co. today announced an expanded partnership with Sabre Corporation to begin utilizing PRISM, an industry-standard data solution designed to streamline the sales process with corporate travel managers and travel...
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Press Release
March 13, 2023
GOL Linhas Aéreas launches Sabre Ancillary IQ
SOUTHLAKE, Texas AND SÃO PAULO – March 13, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and GOL Linhas Aéreas, Brazil’s largest domestic airline, today announced...
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Press Release
March 8, 2023
Sabre announces distribution agreement with new Bangladesh airline Air Astra
SINGAPORE and DHAKA, Bangladesh – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Bangladesh start-up airline Air...
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Press Release
March 7, 2023
Sabre and Finnair launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas, and HELSINKI – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New...
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Article
March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across...
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Press Release
February 28, 2023
Sabre adds Jin Air to its comprehensive portfolio of low-cost carriers in South Korea
SOUTHLAKE, Texas – Feb. 28, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new agreement with Korean low-cost carrier (LCC) Jin Air. The deal...
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Press Release
February 27, 2023
Royal Jordanian Airlines expands technology agreement with Sabre to help drive profitability and fuel growth
SOUTHLAKE, Texas – Feb. 27, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the national carrier of the Kingdom of Jordan, announced the renewal and...
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Article
February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...
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Press Release
February 14, 2023
JetBlue signs renewed Passenger Service System and distribution agreement with Sabre to help propel retailing and digital transformation
SOUTHLAKE, Texas – Feb. 14, 2023 – Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology that powers the global travel industry, today announced the multi-year renewal of JetBlue’s SabreSonic PSS agreement. The agreement...
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Article
February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...
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Article
January 31, 2023
Choice: why more is sometimes less
In our airline strategy paper, we explored how Sabre’s end-vision is to provide airlines of all sizes with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of...
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Press Release
January 12, 2023
PIA and Sabre Ink Renewal Agreements
SINGAPORE and ISLAMABAD, Pakistan – Jan.9, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the extension of two agreements with Pakistan International Airlines (PIA). The...