Unified airline commercial planning is a significant challenge for most carriers today. There are so many variables involved that it could fill an entire spreadsheet.

Commercial planning is  critically important to airlines. It is key a key differentiator for their brand, maximize revenues and profitability, while sensing and respond to changing market conditions. Business strategies and tactical planning cannot be done until a number of areas are closely analyzed to provide the guidance airlines need to navigate in this highly competitive area.

With so many operations and marketing areas of the business involved – from revenue management, planning and scheduling, pricing and sales, in combination with accurate and reliable market data – developing a meaningful commercial plan on a daily basis is often daunting.

In response to these challenges, the GOL Linhas Aéreas Inteligentes selected the Sabre Airline Solutions’ Market Intelligence solution powered by Global Demand Data (GDD). Market Intelligence and GDD are designed to enable GOL to see and respond rapidly to changing business conditions, and positively impact revenue and profitability.

Sabre’s Market Intelligence is the only solution that leverages market information from three of the major global distribution systems (GDS), and includes over 50 proprietary data sources, to deliver reliable and accurate passenger traffic, airline schedule and fare information on a 24×7 basis.

Claudio Neves Borges, Director Schedule Planning in GOL, said he is confident Sabre’s comprehensive solution will provide his team with a precise look at the competitive landscape, including passenger numbers, airline schedule and fares.

“Having this data delivered with high accuracy will be critical to the success of our commercial planning, and will enable us to efficiently respond to market dynamics both tactically and strategically,” Borges said.

GOL joins Sabre’s customer community of over 115 airlines, airports, aircraft manufactures, tourism boards and other companies in the travel industry across the globe that use Sabre Market Intelligence.

Sabre’s GDD is the aviation industry’s most comprehensive demand data source, using worldwide booking data from GDSs as well as third-party government and industry sources to provide detailed  market information including; Origin and Destination, Onboard Composition, Revenue & Average Fare, Point of Sale, and Point of Origin. Users can also access schedule information, including detailed passenger and cargo schedules, airport activity, and capacity details.

With this much data and intelligence, GOL is confident they will be prepped and planned to maximize revenues, airline schedules, fares and seat inventory for success.