Singapore / August 28 - 30

The Edge of Innovation

Give your business an edge
Hear from industry experts
Energize the business of travel

We are looking forward to STX Singapore. As expected, we have reached capacity and registration has closed. If you can’t join us in 2018, plan to join us in 2019 in Las Vegas, NV. Details coming soon.

Join us in Singapore in 2018! Sabre will gather customers from across the business of travel. STX Singapore will take the place of TTX, ATX and the Hospitality Solutions Customer Forum, bringing together the broadest portfolio of people and businesses in travel technology.

Join us as we connect and learn from one another about how new technologies can energize and enhance the business of travel today and into the future.

STX is the intersection of travel and technology. STX is committed to giving your business an edge by bringing together valuable networking opportunities, leading technology solutions and compelling insights.

View the full schedule

Sabre Technology Exchange
Singapore / August 28 - 30, 2018

Online registration ends soon


STX Singapore – Preview

STX London – Highlights

Why attend STX?



  • Choose your learning path

    Attend sessions on the latest trends, technology & best practices from industry educators that span the business of travel.

    Justify your attendance »

  • Expand your knowledge

    Learn to use new technologies and strategies for enhanced traveler experiences.

  • Make connections

    Maximize your time networking and meeting the people who are important to you, including industry peers, subject matter experts, vendors, expert resources, friends and colleagues.

  • And a lot more

    Aside from cutting-edge information, enjoy breakfast, lunch, cool swag and admission to our fun evening networking event! Don’t miss this opportunity to mingle with the brightest minds driving innovation in travel. 

The Venue

Marina Bay Sands
10 Bayfront Avenue
Singapore 018956

Booking Closed

Marina Bay Sands is now sold out. Other recommended hotels close to Marina Bay Sands are Pan Pacific Singapore, The Fullerton Hotel Singapore. Marina Mandarin

STX Singapore 2018 will be hosted at the Marina Bay Sands Convention Centre, located in the heart of Singapore's business and entertainment district. Sabre STX guests are offered a rate of SGD340 for a Deluxe reservation with internet access. To book at the discounted rate, make your reservation by August 6, 2018.

Marina Bay Sands integrated resort includes a 2,561-room hotel, a 120,000-square metre convention-exhibition centre, the 74,000-square metre Shoppes at Marina Bay Sands mall, a museum, two large theatres, numerous celebrity chef restaurants, two floating Crystal Pavilions and the world's largest atrium casino with 500 tables and 1,600 slot machines.

Read more +

Travel Information

Marina Bay Sands is situated at 10 Bayfront Avenue and is easily accessible via different modes of transport. Marina Bay Sands is in the heart of Singapore’s business and entertainment district.

FIND OUT MORE


Keynote speaker


  • SEAN MENKE
    President & CEO, Sabre

    Sean Menke is president & CEO of Sabre. In this role, he is focused on connecting people and places with technology that reimagines the business of travel. Sean leads more than 9,000 colleagues across a global network of development, sales, operations and corporate teams that work in 65 countries. Prior to joining Sabre in 2015 to lead the Travel Network business, he held a variety of roles in airline management over the last 25 years.

  • ROHIT TALWAR
    Futurist, Professional Speaker, and the CEO of Fast Future

    Rohit is a global futurist, professional speaker, and the CEO of Fast Future - which provides executive education and consultancy and publishes books about the future.  Rohit advises governments and corporations in travel and tourism, aviation, transport, shipping, infrastructure, technology, financial services, and professional services around the world. He focuses on helping clients to anticipate and prepare for the forces, trends, and ideas shaping the future.

  • HERVÉ COUTURIER
    Private Investor, Product Strategy Consultant and President for Kerney Partners and Sabre Board of Directors

    Hervé Couturier joined Sabre’s board of directors in December 2017. Hervé is a private investor and product strategy consultant and currently serves as president of Kerney Partners, a consulting firm. Prior to joining Sabre’s board of directors, he was executive vice president, research and development at Amadeus, an airline reservation systems provider, from 2012 to 2016. Earlier, Hervé was executive vice president of SAP AG’s technology group and head of research from 2007 to 2012. Hervé also serves as a board member for SimCorp A/S, a public Danish software company.

  • PETER HARBISON
    Executive Chairman of CAPA-Centre for Aviation

    Peter Harbison is Executive Chairman of CAPA-Centre for Aviation (formerly the Centre for Asia Pacific Aviation), which is today the world’s largest publisher of B2B commercial aviation information and analysis. Peter established CAPA in 1990. It now produces the leading range of executive analysis, numerous newsletters, data and information reports, covering the global airport, air navigation services and airline industries. CAPA’s Knowledge Centre also presents major conferences on key aviation topics and provides education and training courses for the aviation and tourism industries.

  • MARK GALLAGHER
    Formula One Senior Executive, International Media Analyst and Founder of Performance Insights

    Mark Gallagher has more than 30 years of management experience in Formula One motor racing. Today he is a Formula One analyst for international media and the founder of Performance Insights Ltd. Mark’s management career included more than a decade on the board of Jordan Grand Prix team, running the Cosworth engine business and establishing the commercial arm of Red Bull Racing – 4-time World Champion. He has worked the sport’s leading drivers, including former World Champions Ayrton Senna, Michael Schumacher and Jenson Button. Currently he works with the sport’s major stars including David Coulthard, Mika Hakkinen and Jacques Villeneuve.

  • JEFF HOFFMAN
    Successful entrepreneur, proven CEO, worldwide motivational speaker, Grammy winner, Hollywood producer and published author

    Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy winning jazz album. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff is a frequent keynote speaker, he speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business.

  • CHINMAI SHARMA
    Executive VP and Chief Revenue Officer, Taj Group

    Chinmai is a seasoned industry professional with nearly two decades of progressive hospitality experience in the fields of Strategic Marketing, Revenue Management and Electronic Distribution. Chinmai was named as one of the 'Top 20 Extraordinary minds within Sales, Marketing and Technology' by Hospitality Sales & Marketing Association International (HSMAI), Europe in 2015.

  • ACACIA LEROY
    Asia Head of Trends & Insights, TrendWatching

    A highly sought-after speaker, in the past year Acacia has delivered over 55 trend keynotes and innovation workshops in 12+ countries across Asia Pacific, Europe and North America. Her recent speaking engagements include keynotes and panel sessions at Skift Forum Europe in London, Hotel Management Summits in Asia, and Amadeus Travel Leaders Connect in Monaco.

Hear from Sabre Leaders


  • DAVE SHIRK
    President, Sabre Travel Solutions

    Dave Shirk is the executive vice president & president of Travel Solutions. Dave joined Sabre in 2017 and oversees the world’s leading provider of travel technology solutions to help airlines and agencies market, sell, serve and operate more efficiently. He has more than 25 years of high tech experience across product management, product development, marketing, sales, and general management. His deep experience has equipped him to lead Airline Solutions to help outpace the marketplace, while continuing to position Sabre as the most innovative technology provider to the airline industry.

  • JOE DiFONZO
    Chief Information Officer

    Joe DiFonzo is the chief information officer for Sabre. Joe joined Sabre in 2017 and leads the company’s global enterprise technology operations, the corporate information technology organization and the cybersecurity team. Joe also leads the development of Sabre’s next-generation of tools and processes as the company continues to invest in enhancements to its technology infrastructure. Prior to joining Sabre, Joe held a number of senior technology leadership positions in the telecom industry.

  • WADE JONES
    President, Sabre Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies. 

  • CLINTON ANDERSON
    President, Sabre Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to provide distinct, dependable experiences for their guests. Clinton joined Sabre in 2014 to lead strategy and business development. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses. He was also a partner at Bain & Company, a top management consulting firm, where he led the consumer products and performance improvement practices.

  • MARK MCSPADDEN
    Vice President, Digital Experience, Sabre

    Mark McSpadden is vice president of digital experience for Sabre Hospitality Solutions. Mark pairs travel industry expertise with design, technology and innovation to acquire new customers and optimize conversion on digital platforms. Mark joined Sabre in 2009 as a software developer and has held a variety of senior roles in Travel Network, Hospitality Solutions and the Technology organization, where he previously served as vice president of Emerging Products & Technology, exploring the future of travel and technology through Sabre Labs.

Schedule

While STX offers a wide variety of content, each track is carefully tailored to the specific needs of each group. You can explore the full agenda by clicking on the icons below. Find the sessions that best suit your needs and register today!


  • Corporate Travel

    Kick off your Singapore STX with a welcome reception and The Exchange Tradeshow on Tuesday evening. General sessions on Wednesday will give you a broad perspective on the travel industry along with interesting insights into travel and technology trends. The Corporate Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveller experience and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier evening event on Wednesday evening where you can network with peers across the travel spectrum.

    Tuesday, August 28
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX Singapore with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Wednesday, August 29
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX Singapore general session with President and CEO Sean Menke, followed by a technology update with Chief Information Officer Joe DiFonzo and Vice President of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former Executive Vice President of Research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 16:30

    Welcome to the Corporate Travel Forum at STX

    A special welcome from the Sabre Travel Network Vice President of Major Accounts.

    16:30 - 17:30

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    19:00 - 22:00

    STX - Evening Event and Networking

    Join us for dinner and networking on Wednesday evening.

    Thursday, August 30
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    10:15 - 11:15

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    11:30 - 12:30

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, our newly appointed Chief Commercial Officer.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of Formula 1 racing. Mark Gallagher, Formula One Senior Executive, International Media Analyst and Founder of Performance Insights will take STX across the finish line as he shares insights from his 30 years of management experience in Formula One motor racing. You’ll want to a front row seat for this.

  • Leisure Travel

    Kick off your Singapore STX with a welcome reception and The Exchange Tradeshow on Tuesday evening. General sessions on Wednesday will give you a broad perspective on the travel industry along with interesting insights into travel and technology trends. The Leisure Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveller experience and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier evening event on Wednesday evening where you can network with peers across the travel spectrum.

    Tuesday, August 28
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX Singapore with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Wednesday, August 29
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX Singapore general session with President and CEO Sean Menke, followed by a technology update with Chief Information Officer Joe DiFonzo and Vice President of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former Executive Vice President of Research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 16:30

    Welcome to the STX Agency Forum

    A special welcome from the Sabre Travel Network Vice President of Sales in APAC.

    16:30 - 17:30

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, our newly appointed Chief Commercial Officer.

    19:00 - 22:00

    STX - Evening Event and Networking

    Join us for dinner and networking on Wednesday evening.

    Thursday, August 30
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    10:15 - 11:15

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    11:30 - 12:30

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of Formula 1 racing. Mark Gallagher, Formula One Senior Executive, International Media Analyst and Founder of Performance Insights will take STX across the finish line as he shares insights from his 30 years of management experience in Formula One motor racing. You’ll want to a front row seat for this.

  • Online Travel

    Kick off your Singapore STX with a welcome reception and The Exchange Tradeshow on Tuesday evening. General sessions on Wednesday give you a broad perspective on the travel industry along with insights into travel and technology trends. The Online Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing in online channels can enhance the traveller experience, increase customer loyalty and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier evening event on Wednesday evening where you can network with peers across the travel spectrum.

    Tuesday, August 28
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX Singapore with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Wednesday, August 29
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX Singapore general session with President and CEO Sean Menke, followed by a technology update with Chief Information Officer Joe DiFonzo and Vice President of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former Executive Vice President of Research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 16:30

    Welcome to the Online Travel Forum at STX

    A special welcome from the Sabre Travel Network Director of Online Sales in APAC.

    16:30 - 17:30

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    19:00 - 22:00

    STX - Evening Event and Networking

    Join us for dinner and networking on Wednesday evening.

    Thursday, August 30
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, our newly appointed Chief Commercial Officer.

    10:15 - 11:15

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    11:30 - 12:30

    Airline, Lodging and Ground Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution directly from the leader of our Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and specific investments we're making in ground capabilities.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of Formula 1 racing. Mark Gallagher, Formula One Senior Executive, International Media Analyst and Founder of Performance Insights will take STX across the finish line as he shares insights from his 30 years of management experience in Formula One motor racing. You’ll want to a front row seat for this.

  • Airline

    Kick off your Singapore STX with a welcome reception and The Exchange Tradeshow on Tuesday evening. General sessions on Wednesday and Thursday give you a broad perspective on the travel industry along with insights into air travel trends and technology. We will also provide the opportunity to dig deeper into vision & strategy, voice of the customer, and technology across all aspects of an airline’s business. And don’t miss our premier evening event on Wednesday evening where you can network with peers across the travel spectrum.

    Tuesday, August 28
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX Singapore with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Wednesday, August 29
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX Singapore general session with President and CEO Sean Menke, followed by a technology update with Chief Information Officer Joe DiFonzo and Vice President of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former Executive Vice President of Research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    Powering a Digital Airline

    Hear from Airline Solutions executives and industry thought leaders as they continue the conversation on powering a digital airline. Gain insights on decision sciences, intelligent retailing, personalization, and connected airline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    16:00 - 17:00

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Join Sabre experts from Airlines Solutions and Travel Network as they share their vision for the future of Sabre’s retailing capabilities – both direct and indirect, with a focus on reimagined GUIs, inventory/shopping, and end-to-end solutions inclusive of an intelligent offer management system.

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Join Sabre experts from Airlines Solutions and Travel Network as they share their vision for the future of Sabre’s retailing capabilities – both direct and indirect, with a focus on reimagined GUIs, inventory/shopping, and end-to-end solutions inclusive of an intelligent offer management system.

    Vision and Strategy: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment

    Vision and Strategy: Commercial Platform (Focus on Revenue and Planning Optimization )

    Join us to hear about Sabre's vision for the Commercial Platform and why intelligent decision support will enable your airline to execute smart offers

    Vision and Strategy: Operations Platform

    Hear from the Operations and Crew management business leadership on the state of the business and strategic direction

    19:00 - 22:00

    STX - Evening Event and Networking

    Join us for dinner and networking on Wednesday evening.

    Thursday, August 30
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    Voice of the Customer: Extending the Power of Intelligence Exchange

    Thought-leading IX customers share how the platform enables their unique business strategy.

    Technology Vision: Power of Data in Operations and Airline Product and Resource Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making.

    Deep Dive: Core Planning & Scheduling

    Join us as we discuss the next frontier in Network Planning & Scheduling. We’ll unpack the elements of a new strategy and showcase innovations that leverage data, improve workflows, and start blurring the lines between commercial and operations.

    Solution Focus: Digital Agent Interface

    Get a sneak peek into the reimagined agent interface. With consolidated customer views and exceptions handling capabilities, the new interface drives agent efficiency and enables a seamless customer experience.

    10:15 - 11:15

    Vision and Strategy: Flight Management Platform

    Learn about our latest advances in flight management technology and how it matters to the operations / crew platform

    Deep Dive: Pricing Optimization

    How can your airline proactively account for competitors effects? Join us to hear about Sabre's latest innovation around pricing optimization.

    Voice of the Customer on Air Distribution

    A thought provoking discussion with distribution stakeholders about the latest challenges and opportunities in airline merchandising.

    Next-Gen Offer Management: Creating Smart Offers

    Join this discussion to learn about the latest capabilities in inventory and shopping, powered by decision science, and how they enable product distribution and personalized offers across all channels.

    External Speaker: The Future of Analytics

    Deriving and applying business and customer insights is key to differentiation. Learn best practices as IBM shares their unique approach to making insights real.

    11:30 - 12:30

    Drive Revenue and Traveler Experience with Ancillaries

    Extending airline personalization strategies and delivering a consistent retail experience in the indirect channel is both easier and more effective with Sabre’s new merchandising capabilities and rich visual content.

    Mobile Technology in Airline Operations

    Join us for a showcase of Sabre’s strategy of using mobile technology across the operation, including key innovations and discussion on future possibilities

    Deep Dive: Intelligence Exchange Micro-App Marketplace

    Dive deep into the new Intelligence Exchange Marketplace to learn how 30+ micro-apps can help solve specific problems across your airline enterprise.

    Deep Dive: Capacity Optimization

    Is your airline fully optimizing for both price and demand? Learn about the next-generation tools need to optimize for capacity constraints and hear about airlines who are partnering with Sabre to do it.

    Next-Gen Offer Management: Delivering a Personalized Experience

    Sabre will demonstrate prototypes for an advanced shopping engine and offer management system, which leverages customer segmentation and ultrafast shopping algorithms to execute personalized bundles.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of Formula 1 racing. Mark Gallagher, Formula One Senior Executive, International Media Analyst and Founder of Performance Insights will take STX across the finish line as he shares insights from his 30 years of management experience in Formula One motor racing. You’ll want to a front row seat for this.

  • Hotelier

    Kick off your Singapore STX with a welcome reception and The Exchange Tradeshow on Tuesday evening. STX will allow for content and networking while enabling you to better understand how we are reimagining the business of travel. General sessions provide you a with a wide variety of valuable topics, from a broad perspective on the travel industry to trends and insights impacting hospitality technology and your business.

    Breakout sessions are designed to educate you on our vision and strategic areas of focus. Spend time with our experts as they discuss the digital transformation of the guest experience through direct and indirect distribution, channel optimization, customer acquisition, and dynamic personalization.

    And don’t miss our premier evening event on Wednesday evening where you can network with peers across the travel spectrum.

    Tuesday, August 28
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX Singapore with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Wednesday, August 29
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX Singapore general session with President and CEO Sean Menke, followed by a technology update with Chief Information Officer Joe DiFonzo and Vice President of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former Executive Vice President of Research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 14:15

    Sabre Hospitality Solutions: Our Vision

    Spend time with Sabre Hospitality Solutions president, Clinton Anderson as he discusses our strategic direction and how the SynXis Enterprise platform has evolved. He'll also provide you with the latest updates on our innovative solutions coming to market in 2018 and beyond.

    14:15 - 14:45

    Consumer Trends Impacting Hospitality in Asia Pacific

    New technology and innovations flood the market faster than hoteliers can keep up. On top of that, hotel guests are more demanding than ever. How do you identify the right technology and innovations to implement for your business, and ultimately keep delighting your guests? In this session, deep dive into the latest consumer trends in travel and hospitality, and get inspired by the best-in-class innovations from across the region. Turn the overwhelm into opportunity, and leave empowered to elevate your hotel business! Acacia Leroy - Asia Head of Trends & Insights, TrendWatching

    14:45 - 15:05

    Customer Spotlight: Taj Hotels, Palaces & Resorts

    With over 100 hotels in 62 locations, Indian Hotels Company Limited is recognized over the world for delivering a unique flavour of hospitality that offers world-class refinement. As a valued hotel partner of Sabre, how did they make use of SynXis Enterprise Platform to achieve their business goals? Find out in this dialogue with Chinmai Sharma, Chief Revenue Officer Taj Hotels, Palaces & Resorts.

    15:05 - 15:30

    Digital Experience

    Your hotel's digital presence has a direct impact on your guests experience. Learn about how Mark McSpadden is thinking about the future of technology and how it applies to the hospitality industry and to your business.

    16:00 - 16:30

    Artificial Intelligence & Trends Impacting Hospitality

    The power of artificial intelligence in the hospitality industry is priceless. Learn how Balaji is thinking about AI and Data & Analytics, the latest trends, and the opportunities that exist for hoteliers today.

    16:30 - 17:00

    Ask Anything: Fireside chat with Sabre Hospitality Leaders

    After a busy day of learning, networking and assimilating new concepts, it’s time to ask the real questions. Join this session and ask your questions to the ultimate industry experts. Discuss the future of the hospitality business and how technological innovation can be leveraged to achieve success. Don't miss out - make sure that you leave the day equipped with the knowledge and solution for your business.

    19:00 - 22:00

    STX - Evening Event and Networking

    Join us for dinner and networking on Wednesday evening.

    Thursday, August 30
    08:00 - 09:00

    Breakfast

    Start your day with breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Creating a Seamless Guest Experience

    Learn how to intelligently leverage and action on your hotel's wealth of customer data. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website.

    10:15 - 11:15

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Leveraging Data to Drive Actionable Insights

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    11:30 - 12:30

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Creating a Seamless Guest Experience

    Learn how to intelligently leverage and action on your hotel's wealth of customer data. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of Formula 1 racing. Mark Gallagher, Formula One Senior Executive, International Media Analyst and Founder of Performance Insights will take STX across the finish line as he shares insights from his 30 years of management experience in Formula One motor racing. You’ll want to a front row seat for this.

    14:30 - 16:00

    More Questions? Meet the Experts

    Every hotel business is unique. Our product experts and speakers will be around to answer questions that are specific to your hotel.

The Exchange Tradeshow

The Exchange at STX Singapore 2018 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, the Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality
  • Share ideas and best practices with colleagues in similar roles
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow
  • Get expert answers to your individual questions
  • Meet with suppliers who are ready to build partnerships


Sponsors

Frequently asked questions


What is the Sabre Technology Exchange (STX)?

In the past, I attended ATX, TTX or the Hospitality Solutions Customer Forum, does this replace those events?

Why should I attend?

STX promises industry insights, technology breakthroughs and unparalleled networking with travel professionals from all corners of the industry. This event provides an opportunity to hear from industry experts to help you outperform, out think and most importantly out innovate your competition. Join your peers and colleagues to explore the topics of intelligent retailing, distribution, NDC, digital transformation and many more. STX is your opportunity to make connections with expert resources and reimagine the business of travel.

When and where does STX take place?

There will be three STX events – Dallas, London, and Singapore. The Dallas event hosts a global audience of hoteliers, agencies, airlines, corporations, and developers and will also include a product showcase (“The Exchange”). The regional London and Singapore events are focused on specific content.

If you are unsure of which event to attend, please contact your account director.

Location Venue Dates Duration Scope Format
Dallas Hilton Anatole April
9 - 12
2.5 Days Global Sabre CEO keynote, audience breakout sessions, product showcase and evening party
London Hilton Metropole June
25 - 27
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Monday afternoon) and night out on the town (Tuesday evening)
Singapore Marina Bay Sands August
28 - 30
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Tuesday afternoon) and premier evening event (Wednesday evening)

How much does it cost to attend?

Are there sponsorship opportunities available at STX?

What is the cancellation or refund policy?

Requests for refunds are subject to a $100 cancellation fee. The request must be made in writing to event.marketing@sabre.com and submitted prior to the stated cutoffs for each event, below. Cancellations made due to extenuating circumstances are reviewed on a case-by-case basis and require approval. Any cancellations made onsite are not eligible for refund.

  • STX Dallas - March 30, 2018
  • STX London - May 25, 2018
  • STX Singapore - July 30, 2018

Where can I find hotel and travel information?

There are three STX events in 2018 and will take place in Dallas, London, and Singapore.

How do I transfer my registration to another colleague?

Additional questions?


For additional information or questions, please contact either your Account Director or email our event management team at event.marketing@sabre.com. We look forward to seeing you soon.

DALLAS

April 9-12, 2018

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LONDON

June 25-27, 2018

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SINGAPORE

August 28-30, 2018

LEARN MORE