London / June 25 - 27

The Edge of Innovation

Give your business an edge
Hear from industry experts
Energize the business of travel

Come to London 2018! For the first time ever, Sabre will gather customers from across the business of travel. STX will take the place of TTX, ATX and the Hospitality Solutions Customer Forum, bringing together the broadest portfolio of people and businesses in travel technology.

Join us as we connect and learn from one another about how new technologies can energize and enhance the business of travel today and into the future.

STX is the intersection of travel and technology. STX is committed to giving your business an edge by bringing together valuable networking opportunities, leading technology solutions and compelling insights.

Can’t make London? Join us in Singapore in August.

View the full schedule

Sabre Technology Exchange
London / June 25 - 27, 2018

$395 USD

Online registration ends soon

Why attend STX?



  • Choose your learning path

    Attend sessions on the latest trends, technology & best practices from industry educators that span the business of travel.

    Justify your attendance »

  • Expand your knowledge

    Learn to use new technologies and strategies for enhanced traveler experiences.

  • Make connections

    Maximize your time networking and meeting the people who are important to you, including industry peers, subject matter experts, vendors, expert resources, friends and colleagues.

  • And a lot more

    Aside from cutting-edge information, enjoy breakfast, lunch, cool swag and admission to our fun evening networking event! Don’t miss this opportunity to mingle with the brightest minds driving innovation in travel. 

The Venue

Hilton London Metropole
225 Edgware Road
London, W2 1JU, UK

BOOK YOUR ROOM

STX London 2018 will be hosted at the Hilton London Metropole in the heart of central London. STX guests are offered a rate of £199 + VAT for single or £209 + VAT for double. To receive the discounted rate, please make your reservation by May 25, 2018.

The Hilton London Metropole is a four-star hotel and conference centre located on the Edgware Road in central London. Conveniently located, you can access London Heathrow in 20 minutes by train. The Heathrow Express terminates at Paddington Station, which is just two minutes by taxi from the hotel.

Travel Information

Enjoy some of Europe’s best theatre, shopping, dining and nightlife by taking a short tube ride from the hotel. Within walking distance, you’ll find Oxford Street, Marble Arch and Hyde Park, and the Westfield London Shopping Centre.

FIND OUT MORE


Hear from Sabre Leaders


  • SEAN MENKE
    President & CEO, Sabre

    Sean Menke is president & CEO of Sabre.  In this role, he is focused on connecting people and places with technology that reimagines the business of travel.  Sean leads more than 9,000 colleagues across a global network of development, sales, operations and corporate teams that work in 65 countries. Prior to joining Sabre in 2015 to lead the Travel Network business, he held a variety of roles in airline management over the last 25 years.

  • DAVE SHIRK
    President, Sabre Airline Solutions

    Dave Shirk is the executive vice president & president of Airline Solutions. Dave joined Sabre in 2017 and oversees the world’s leading provider of technology solutions to help airlines market, sell, serve and operate more efficiently. He has more than 25 years of high tech experience across product management, product development, marketing, sales, and general management. His deep experience has equipped him to lead Airline Solutions to help outpace the marketplace, while continuing to position Sabre as the most innovative technology provider to the airline industry.

  • WADE JONES
    President, Sabre Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies. 

  • CLINTON ANDERSON
    President, Sabre Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to provide distinct, dependable experiences for their guests. Clinton joined Sabre in 2014 to lead strategy and business development. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses. He was also a partner at Bain & Company, a top management consulting firm, where he led the consumer products and performance improvement practices.

Schedule

While STX offers a wide variety of content, each track is carefully tailored to the specific needs of each group. You can explore the full agenda by clicking on the icons below. Find the sessions that best suit your needs and register today!


  • Corporate Travel

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday will give you a broad perspective on the travel industry along with interesting insights into travel and technology trends. The Corporate Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveller experience and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier night out on the town on Tuesday evening where you can network with peers across the travel spectrum.

    Monday, June 25
    17:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 13:00

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:00 - 15:30

    The Year of Intelligent Retailing

    You will have heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:00

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    10:15 - 11:15

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    11:30 - 12:30

    Sharpening Your Edge

    In the kinetic global travel market, the future arrives with every second. So being competitive isn’t enough. You’ve got to out think, out perform, and most importantly, out innovate your competition. How does Sabre plan to help travel retailers succeed in the dynamic travel industry? Join a Q&A session with Sean Menke and Wade Jones.

    12:30 - 13:30

    Boxed Lunch and Departures

    That's a wrap! It's time to head home or head out to explore the sensational city of London! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Leisure Travel

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday will give you a broad perspective on the travel industry along with interesting insights into travel and technology trends. The Leisure Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveller experience and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier night out on the town on Tuesday evening where you can network with peers across the travel spectrum.

    Monday, June 25
    17:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 13:00

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:00 - 15:30

    The Year of Intelligent Retailing

    You will have heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:00

    Sharpening Your Edge

    In the kinetic global travel market, the future arrives with every second. So being competitive isn’t enough. You’ve got to out think, out perform, and most importantly, out innovate your competition. How does Sabre plan to help travel retailers succeed in the dynamic travel industry? Join a Q&A session with Sean Menke and Wade Jones.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    10:15 - 11:15

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    11:30 - 12:30

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    12:30 - 13:30

    Boxed Lunch and Departures

    That's a wrap! It's time to head home or head out to explore the sensational city of London! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Online Travel

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday give you a broad perspective on the travel industry along with insights into travel and technology trends. The Online Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing in online channels can enhance the traveller experience, increase customer loyalty and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier night out on the town on Tuesday evening where you can network with peers across the travel spectrum.

    Monday, June 25
    17:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 13:00

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:00 - 15:30

    The Year of Intelligent Retailing

    You will have heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:00

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Sharpening Your Edge

    In the kinetic global travel market, the future arrives with every second. So being competitive isn’t enough. You’ve got to out think, out perform, and most importantly, out innovate your competition. How does Sabre plan to help travel retailers succeed in the dynamic travel industry? Join a Q&A session with Sean Menke and Wade Jones.

    10:15 - 11:15

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    11:30 - 12:30

    Airline, Lodging and Ground Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution directly from the leader of our Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and specific investments we're making in ground capabilities.

    12:30 - 13:30

    Boxed Lunch and Departures

    That's a wrap! It's time to head home or head out to explore the sensational city of London! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Airline

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday and Wednesday give you a broad perspective on the travel industry along with insights into air travel trends and technology. We will also provide the opportunity to dig deeper into vision & strategy, voice of the customer, and technology across all aspects of an airline’s business. And don’t miss our night out on the town on Tuesday night where you can have fun with peers across the travel spectrum!

    Monday, June 25
    17:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 13:00

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:00 - 15:00

    Powering a Digital Airline

    Hear from Airline Solutions executives and industry thought leaders as they continue the conversation on powering a digital airline. Gain insights on decision sciences, intelligent retailing, personalization, and connected airlline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    13:00 - 15:30

    The Year of Intelligent Retailing

    You will have heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:00

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business.

    Vision and Strategy: Operations Platform

    Hear from the Operations and Crew management business leadership on the state of the business and strategic direction

    Vision and Strategy: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Join Sabre experts as they share their vision for the future of SabreSonic, with a focus on reimagined GUIs, inventory/shopping, and end-to-end retailing solutions inclusive of an intelligent offer management system.

    Vision and Strategy: Commercial Platform (Focus on Revenue and Planning Optimization )

    Join us to hear about Sabre's vision for the Commercial Platform and why intelligent decision support will enable your airline to execute smart offers

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Technology Vision: Power of Data in Operations and Integrated Schedule Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined session with Operations Platform and Data & Analytics.

    Technology Vision: Power of Data in Operations and Integrated Schedule Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined session with Operations Platform and Data & Analytics.

    Demo: Next Gen Shopping & Offer Mgmt

    Sabre data scientists will demonstrate prototypes for a next-gen shopping engine and offer management system, which leverage customer segmentation and ultrafast shopping algorithms to create personalized bundles.

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    Deep Dive: Core Planning & Scheduling

    Blurring the lines between Commercial Planning and Operations - How does an airline create feasible schedules while considering operational contraints - a preview of Integrated Schedule Management.

    10:15 - 11:15

    Vision and Strategy: Flight Management Platform

    Learn about our latest advances in flight management technology and how it matters to the operations / crew platform

    Solution Focus + VoC: Reimagined Agent Interface and Mobile Concierge

    Get a sneak peek into the reimagined agent interface. With consolidated customer views and exceptions handling capabilities, the new interface drives agent efficiency and enables a seamless customer experience.

    Technology Vision: Sabre Cloud Strategy

    Ready to go to the cloud with Sabre? Hear about our strategy and how we are partnering to make this a reality

    Deep Dive: Strategic Pricing

    How can your airline proactively account for competitors effects? Join us to hear about Sabre's latest innovation around pricing optimization.

    Drive Revenue and Traveler Experience with Ancillaries

    Extending airline personalization strategies and delivering a consistent retail experience in the indirect channel is both easier and more effective with Sabre’s new merchandising capabilities and rich visual content.

    11:30 - 12:30

    Vision and Strategy: Inventory Evolution for Personalized Offers

    Join this discussion to learn about the latest capabilities in inventory and shopping and how they enable product distribution and personalized offers across all channels and your partner network.

    Technology Vision: Technology Modernization

    Join the technology team as they share their vision for stability, quality, and building a microservices-enabled ecosystem that provides speed to market and flexibility in distributing content across all channels.

    Vision and Strategy: Operations Research and Future Portfolio Integration

    Learn new insights from Operations Research and how you can think about integration in new ways

    Voice of the Customer on Air Distribution

    A thought provoking discussion with distribution stakeholders about the latest challenges and opportunities in airline merchandising.

    Solution Deep Dive: Crew

    We invite you to an update on our flagship crew management platform and how it is shaping the future of airline crew management

    12:30 - 13:30

    Boxed Lunch and Departures

    That's a wrap! It's time to head home or head out to explore the sensational city of London! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Hotelier

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. STX will allow for content and networking while enabling you to better understand how we are reimagining the business of travel. General sessions provide you a with a wide variety of valuable topics, from a broad perspective on the travel industry to trends and insights impacting hospitality technology and your business.

    Breakout sessions are designed to educate you on our vision and strategic areas of focus. Spend time with our experts as they discuss the digital transformation of the guest experience through direct and indirect distribution, channel optimization, customer acquisition, and dynamic personalization.

    And don’t miss our night out on the town on Tuesday night where you can have fun with peers across the travel spectrum!

    Monday, June 25
    17:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 13:00

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:00 - 14:00

    Sabre Hospitality Solutions: Our Vision

    Spend time with Sabre Hospitality Soluitons president, Clinton Anderson as he discusses our strategic direction and how the SynXis Enterprise platform has evolved. He'll also provide you with the latest updates on our innovative solutions coming to market in 2018 and beyond.

    14:00 - 14:30

    Data, Security, and Regulations: What it means for your hotel

    Join us as we discuss data security and industry regulations - what's the latest, how we're tackling the issues, and what it means for you.

    14:30 - 15:00

    Customer Spotlight: SynXis Enterprise Platform

    Hear from one of our hotel partners as they discuss their migration to the SynXis Enterprise Platfrom and the results they've seen since migration.

    15:00 - 15:30

    The Science of Distribution

    Hear from hospitality industry thought leader as they discuss distribution and the science behind it.

    15:45 - 16:15

    Innovation in Hospitality

    Innovation is in our DNA. Learn about how Mark McSpadden is thinking about the future of technology and how it applies to the hospitality industry and to your business.

    16:15 - 17:00

    Artificial Intelligence & Trends Impacting Hospitality

    The power of artificial intelligence in the hospitality industry is priceless. Learn how Balaji is thinking about AI and Data & Analytics, the latest trends, and the opportunities that exist for hoteliers today.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    SynXis Analytics Cloud

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    10:15 - 11:15

    SynXis Analytics Cloud

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website.

    11:30 - 12:30

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website.

    Ask Our Leadership

    Our leadership team is here and willing to answer any questions you may have after the last couple of days. We strive to be your best partner and know that your feedback and dialogue is crucial to us mutually accomplishing our goals! Let’s chat during this interactive session!

    12:30 - 13:30

    Boxed Lunch and Departures

    That's a wrap! It's time to head home or head out to explore the sensational city of London! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

The Exchange Tradeshow

The Exchange at STX London 2018 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, the Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality
  • Share ideas and best practices with colleagues in similar roles
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow
  • Get expert answers to your individual questions
  • Meet with suppliers who are ready to build partnerships

Frequently asked questions


What is the Sabre Technology Exchange (STX)?

In the past, I attended ATX, TTX or the Hospitality Solutions Customer Forum, does this replace those events?

Why should I attend?

STX promises industry insights, technology breakthroughs and unparalleled networking with travel professionals from all corners of the industry. This event provides an opportunity to hear from industry experts to help you outperform, out think and most importantly out innovate your competition. Join your peers and colleagues to explore the topics of intelligent retailing, distribution, NDC, digital transformation and many more. STX is your opportunity to make connections with expert resources and reimagine the business of travel.

When and where does STX take place?

There will be three STX events – Dallas, London, and Singapore. The Dallas event hosts a global audience of hoteliers, agencies, airlines, corporations, and developers and will also include a product showcase (“The Exchange”). The regional London and Singapore events are focused on specific content.

If you are unsure of which event to attend, please contact your account director.

Location Venue Dates Duration Scope Format
Dallas Hilton Anatole April
9 - 12
2.5 Days Global Sabre CEO keynote, audience breakout sessions, product showcase and evening party
London Hilton Metropole June
25 - 27
1.5 Days Regional Sabre CEO keynote and audience breakout sessions
Singapore Marina Bay Sands August
28 - 30
1.5 Days Regional Sabre CEO keynote and audience breakout sessions

How much does it cost to attend?

Are there sponsorship opportunities available at STX?

What is the cancellation or refund policy?

Requests for refunds are subject to a $100 cancellation fee. The request must be made in writing to event.marketing@sabre.com and submitted prior to the stated cutoffs for each event, below. Cancellations made due to extenuating circumstances are reviewed on a case-by-case basis and require approval. Any cancellations made onsite are not eligible for refund.

  • STX Dallas - March 30, 2018
  • STX London - May 25, 2018
  • STX Singapore - July 30, 2018

Where can I find hotel and travel information?

There are three STX events in 2018 and will take place in Dallas, London, and Singapore. More info will be coming soon for the London and Singapore events.

How do I transfer my registration to another colleague?

Additional questions?


For additional information or questions, please contact either your Account Director or email our event management team at event.marketing@sabre.com. We look forward to seeing you soon.

DALLAS

April 9-12, 2018

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LONDON

June 25-27, 2018

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SINGAPORE

August 28-30, 2018

MORE COMING SOON