London / June 25 - 27

The Edge of Innovation

Give your business an edge
Hear from industry experts
Energize the business of travel

Come to London 2018! For the first time ever, Sabre will gather customers from across the business of travel. STX will take the place of TTX, ATX and the Hospitality Solutions Customer Forum, bringing together the broadest portfolio of people and businesses in travel technology.

Join us as we connect and learn from one another about how new technologies can energize and enhance the business of travel today and into the future.

STX is the intersection of travel and technology. STX is committed to giving your business an edge by bringing together valuable networking opportunities, leading technology solutions and compelling insights.

Can’t make London? Join us in Singapore in August.

View the full schedule

Sabre Technology Exchange
London /

Registration ends soon


Check out highlights from STX Dallas

Why attend STX?



  • Choose your learning path

    Attend sessions on the latest trends, technology & best practices from industry educators that span the business of travel.

    Justify your attendance »

  • Expand your knowledge

    Learn to use new technologies and strategies for enhanced traveler experiences.

  • Make connections

    Maximize your time networking and meeting the people who are important to you, including industry peers, subject matter experts, vendors, expert resources, friends and colleagues.

  • And a lot more

    Aside from cutting-edge information, enjoy breakfast, lunch, cool swag and admission to our fun evening networking event! Don’t miss this opportunity to mingle with the brightest minds driving innovation in travel. 

The Venue

Hilton London Metropole
225 Edgware Road
London, W2 1JU, UK

BOOK YOUR ROOM

STX London 2018 will be hosted at the Hilton London Metropole in the heart of central London. STX guests are offered a rate of £199 + VAT for single or £209 + VAT for double. To receive the discounted rate, please make your reservation by May 25, 2018.

The Hilton London Metropole is a four-star hotel and conference centre located on the Edgware Road in central London. Conveniently located, you can access London Heathrow in 20 minutes by train. The Heathrow Express terminates at Paddington Station, which is just two minutes by taxi from the hotel.

Travel Information

Enjoy some of Europe’s best theatre, shopping, dining and nightlife by taking a short tube ride from the hotel. Within walking distance, you’ll find Oxford Street, Marble Arch and Hyde Park, and the Westfield London Shopping Centre.

FIND OUT MORE


Keynote speaker


  • SEAN MENKE
    President & CEO, Sabre

    Sean Menke is president & CEO of Sabre. In this role, he is focused on connecting people and places with technology that reimagines the business of travel. Sean leads more than 9,000 colleagues across a global network of development, sales, operations and corporate teams that work in 65 countries. Prior to joining Sabre in 2015 to lead the Travel Network business, he held a variety of roles in airline management over the last 25 years.

  • CHRISTIAN HORNER OBE
    Team Principal, Red Bull Racing Formula 1 Team

    Christian Horner has led the Red Bull Racing Formula 1 team from its early days, and within just five years Red Bull had won their first constructors championship and followed that up by winning in each of the next three seasons. Christian considers the vast array of business lessons he’s learned in his career – how he’s built a team of the best engineers, designers, mechanics, businesspeople and drivers in the world, competing in a world where the pace of change on and off the track requires collaboration, leadership and robust testing.

  • JEFF HOFFMAN
    Successful entrepreneur, proven CEO, worldwide motivational speaker, Grammy winner, Hollywood producer and published author

    Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy winning jazz album. In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff is a frequent keynote speaker, he speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business.

  • HERVÉ COUTURIER
    Private Investor, Product Strategy Consultant and President for Kerney Partners and Sabre Board of Directors

    Hervé Couturier joined Sabre’s board of directors in December 2017. Hervé is a private investor and product strategy consultant and currently serves as president of Kerney Partners, a consulting firm. Prior to joining Sabre’s board of directors, he was executive vice president, research and development at Amadeus, an airline reservation systems provider, from 2012 to 2016. Earlier, Hervé was executive vice president of SAP AG’s technology group and head of research from 2007 to 2012. Hervé also serves as a board member for SimCorp A/S, a public Danish software company.

  • JOHNNY "CUPCAKES" EARLE
    Apparel Designer & Charismatic Entrepreneur

    Why have thousands of customers from around the world chosen to get the Johnny Cupcakes' logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations.

  • DAVE MANNERS
    Manager, Business Automation at Etihad Airways

    Dave has led Etihad’s Business Automation function since joining the company in 2015 having spent more than 30 years in the Technology business. A Computer Science graduate from the early 1980’s, Dave has significant experience working across application support, business change, analysis and project delivery. After working as a management consultant for PA Consulting Group, Dave moved to the Middle East as Information Systems Director for a new entrant telecoms service provider in Dubai before moving on to Emirates Group where Dave spent almost 4 years delivering strategic projects in airline network and airport operations.

Hear from Sabre Leaders


  • DAVE SHIRK
    President, Sabre Airline Solutions

    Dave Shirk is the executive vice president & president of Airline Solutions. Dave joined Sabre in 2017 and oversees the world’s leading provider of technology solutions to help airlines market, sell, serve and operate more efficiently. He has more than 25 years of high tech experience across product management, product development, marketing, sales, and general management. His deep experience has equipped him to lead Airline Solutions to help outpace the marketplace, while continuing to position Sabre as the most innovative technology provider to the airline industry.

  • JOE DiFONZO
    Chief Information Officer

    Joe DiFonzo is the chief information officer for Sabre. Joe joined Sabre in 2017 and leads the company’s global enterprise technology operations, the corporate information technology organization and the cybersecurity team. Joe also leads the development of Sabre’s next-generation of tools and processes as the company continues to invest in enhancements to its technology infrastructure. Prior to joining Sabre, Joe held a number of senior technology leadership positions in the telecom industry.

  • VISH SAOJI
    Chief Technology Officer

    Vish Saoji is the chief technology officer for Sabre. Vish joined Sabre in 2017 to drive Sabre’s technology strategy, which is centered on scaling world class platform capabilities and migrating to an open system environment as we continue our transformation into a SaaS/cloud technology environment. Prior to joining Sabre, Vish served as CTO for a number of blue chip software companies.

  • WADE JONES
    President, Sabre Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies. 

  • CLINTON ANDERSON
    President, Sabre Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to provide distinct, dependable experiences for their guests. Clinton joined Sabre in 2014 to lead strategy and business development. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses. He was also a partner at Bain & Company, a top management consulting firm, where he led the consumer products and performance improvement practices.

  • MARK MCSPADDEN
    Vice President, Digital Experience, Sabre

    Mark McSpadden is vice president of digital experience for Sabre Hospitality Solutions. Mark pairs travel industry expertise with design, technology and innovation to acquire new customers and optimize conversion on digital platforms. Mark joined Sabre in 2009 as a software developer and has held a variety of senior roles in Travel Network, Hospitality Solutions and the Technology organization, where he previously served as vice president of Emerging Products & Technology, exploring the future of travel and technology through Sabre Labs.

Schedule

While STX offers a wide variety of content, each track is carefully tailored to the specific needs of each group. You can explore the full agenda by clicking on the icons below. Find the sessions that best suit your needs and register today!


  • Corporate Travel

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday will give you a broad perspective on the travel industry along with interesting insights into travel and technology trends. The Corporate Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveller experience and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier night out on the town on Tuesday evening where you can network with peers across the travel spectrum.

    Monday, June 25
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX London general session with president and CEO Sean Menke, followed by a technology update with chief information officer Joe DiFonzo, chief technology officer Vish Saoji and vice president of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former executive vice president of research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:30

    Beyond NDC: Opportunities for the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    10:15 - 11:15

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    11:30 - 12:30

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, Chief Commercial Officer.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of racing. Christian Horner, Team Principal - Red Bull Racing Formula 1 Team, will share his experiences and lessons learned on talent recruitment, team dynamics, and changes on the fly. You’ll want to a front row seat for this.

  • Agency

    Kick off STX London with a welcome reception in the Exchange tradeshow on Monday evening. General sessions on Tuesday give you a broad perspective on the travel industry along with insights into travel and technology trends. The Agency sessions are designed to provide an update on technologies that will help you explore how intelligent retailing can enhance the traveler experience and sharpen your edge. Join expert sessions as they discuss innovative technologies that are impacting direct and indirect travel distribution, merchandising, and new content standards. And don’t miss the premier evening party on Tuesday night where you can have fun with peers across the travel spectrum!

    Monday, June 25
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX London general session with president and CEO Sean Menke, followed by a technology update with chief information officer Joe DiFonzo, chief technology officer Vish Saoji and vice president of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former executive vice president of research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:30

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, Chief Commercial Officer.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    10:15 - 11:15

    Airline and Lodging Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution from our newly appointed head of Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and how you can maximize investments we're making in ground capabilities.

    11:30 - 12:30

    Beyond NDC: Opportunities for the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of racing. Christian Horner, Team Principal - Red Bull Racing Formula 1 Team, will share his experiences and lessons learned on talent recruitment, team dynamics, and changes on the fly. You’ll want to a front row seat for this.

  • Online Travel

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday give you a broad perspective on the travel industry along with insights into travel and technology trends. The Online Travel sessions are designed to provide an update on technologies that will help you explore how intelligent retailing in online channels can enhance the traveller experience, increase customer loyalty and sharpen your edge. Join these expert sessions as they probe and investigate impacts and opportunities in direct and indirect travel distribution, merchandising, and new content standards. Don’t miss our premier night out on the town on Tuesday evening where you can network with peers across the travel spectrum.

    Monday, June 25
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX London general session with president and CEO Sean Menke, followed by a technology update with chief information officer Joe DiFonzo, chief technology officer Vish Saoji and vice president of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former executive vice president of research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    16:00 - 17:30

    The Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Direct Line with Wade Jones and Roshan Mendis

    Bring your boldest ideas, questions and concerns to this open dialogue with Wade Jones, President of Sabre Travel Network and Roshan Mendis, Chief Commercial Officer.

    10:15 - 11:15

    Beyond NDC: Opportunities for the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    11:30 - 12:30

    Airline, Lodging and Ground Distribution Reimagined

    Hear insight and perspective about the changing landscape of air commerce and distribution directly from the leader of our Air Line of Business. Also learn from the leader of Lodging, Ground and Sea at Sabre on our strategy for the line of business and specific investments we're making in ground capabilities.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of racing. Christian Horner, Team Principal - Red Bull Racing Formula 1 Team, will share his experiences and lessons learned on talent recruitment, team dynamics, and changes on the fly. You’ll want to a front row seat for this.

  • Airline

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. General sessions on Tuesday and Wednesday give you a broad perspective on the travel industry along with insights into air travel trends and technology. We will also provide the opportunity to dig deeper into vision & strategy, voice of the customer, and technology across all aspects of an airline’s business. And don’t miss our night out on the town on Tuesday night where you can have fun with peers across the travel spectrum!

    Monday, June 25
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX London general session with president and CEO Sean Menke, followed by a technology update with chief information officer Joe DiFonzo, chief technology officer Vish Saoji and vice president of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former executive vice president of research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 15:30

    The Year of Intelligent Retailing

    Wade Jones, President of Sabre Travel Network will host this afternoon session, where Travel Network leaders will reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter personalized shopping, merchandising advancements and business optimization. Hear from our President and our Air and Lodging, Ground and Sea line of business leaders about their strategies and product investments.

    Powering a Digital Airline

    Dave Shirk, President of Sabre Airline Solutions hosts this session including both Sabre executives and industry thought leaders as they continue the conversation on powering a digital airline. Gain insights on decision sciences, intelligent retailing, personalization, and connected airlline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    16:00 - 17:00

    Vision and Strategy: Operations Platform

    Hear from the Operations and Crew management business leadership on the state of the business and strategic direction

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Join Sabre experts from Airline Solutions and Travel Network as they share their vision for the future of Sabre’s retailing capabilities – both direct and indirect, with a focus on reimagined GUIs, inventory/shopping, and end-to-end solutions inclusive of an intelligent offer management system.

    Vision and Strategy: Focus on Core, Retailing, Distribution

    Join Sabre experts from Airline Solutions and Travel Network as they share their vision for the future of Sabre’s retailing capabilities – both direct and indirect, with a focus on reimagined GUIs, inventory/shopping, and end-to-end solutions inclusive of an intelligent offer management system.

    Vision and Strategy: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Vision and Strategy: Commercial Platform (Focus on Revenue and Planning Optimization )

    Join us to hear about Sabre's vision for the Commercial Platform and why intelligent decision support will enable your airline to execute smart offers

    Vision and Strategy: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment

    Demo: Next Gen Shopping & Offer Mgmt

    Sabre will demonstrate prototypes for a next-gen shopping engine and offer management system, which leverage customer segmentation and ultrafast shopping algorithms to create personalized bundles.

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    10:15 - 11:15

    Vision and Strategy: Flight Management Platform

    Learn about our latest advances in flight management technology and how it matters to the operations / crew platform

    Solution Focus: Reimagined Agent Interface and Mobile Concierge

    Get a sneak peek into the reimagined agent interface. With consolidated customer views and exceptions handling capabilities, the new interface drives agent efficiency and enables a seamless customer experience.

    Voice of the Customer on Air Distribution

    A thought provoking discussion with distribution stakeholders about the latest challenges and opportunities in airline merchandising.

    Deep Dive: Core Planning & Scheduling

    Blurring the lines between Commercial Planning and Operations - How does an airline create feasible schedules while considering operational contraints - a preview of Airline Product and Resource Management.

    11:30 - 12:30

    Mobile Technology in Airline Operations

    Join us for a showcase of Sabre’s strategy of using mobile technology across the operation, including key innovations and discussion on future possibilities

    Drive Revenue and Traveler Experience with Ancillaries

    Extending airline personalization strategies and delivering a consistent retail experience in the indirect channel is both easier and more effective with Sabre’s new merchandising capabilities and rich visual content.

    Vision and Strategy: Inventory Evolution for Personalized Offers

    Join this discussion to learn about the latest capabilities in inventory and shopping and how they enable product distribution and personalized offers across all channels and your partner network.

    Deep Dive: Strategic Pricing

    How can your airline proactively account for competitors effects? Join us to hear about Sabre's latest innovation around pricing optimization.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of racing. Christian Horner, Team Principal - Red Bull Racing Formula 1 Team, will share his experiences and lessons learned on talent recruitment, team dynamics, and changes on the fly. You’ll want to a front row seat for this.

  • Hotelier

    Kick off your London STX with a welcome reception and The Exchange Tradeshow on Monday evening. STX will allow for content and networking while enabling you to better understand how we are reimagining the business of travel. General sessions provide you a with a wide variety of valuable topics, from a broad perspective on the travel industry to trends and insights impacting hospitality technology and your business.

    Breakout sessions are designed to educate you on our vision and strategic areas of focus. Spend time with our experts as they discuss the digital transformation of the guest experience through direct and indirect distribution, channel optimization, customer acquisition, and dynamic personalization.

    And don’t miss our night out on the town on Tuesday night where you can have fun with peers across the travel spectrum!

    Monday, June 25
    16:00 - 19:00

    Welcome Reception in The Exchange

    Join us as we kick off the inaugural STX London with hors d'oeuvres and cocktails. You'll also have the opportunity to get your hands on the latest Sabre products, see live demos and chat with the product experts in our solution showcase, The Exchange. Reconnect with old colleagues and make some new connections to begin the week.

    Tuesday, June 26
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 12:00

    STX Opening General Session

    Kick off the STX London general session with president and CEO Sean Menke, followed by a technology update with chief information officer Joe DiFonzo, chief technology officer Vish Saoji and vice president of Digital Experience Mark McSpadden. In addition, we will have a fireside chat between Sean Menke and our newest board member and former executive vice president of research for Amadeus, Hervé Couturier.

    12:15 - 13:15

    Lunch

    Enjoy lunch while networking with fellow attendees.

    13:30 - 14:15

    Sabre Hospitality Solutions: Our Vision

    Sabre Hospitality Solutions president, Clinton Anderson discusses our strategic direction and how the SynXis Enterprise platform has evolved. He'll also provide you with the latest updates on our innovative solutions coming to market in 2018 and beyond.

    14:15 - 14:45

    Data, Security, and Regulations: What it means for your hotel

    Join us as we discuss data security and industry regulations - what's the latest, how we're tackling the issues, and what it means for you.

    14:45 - 15:05

    Customer Spotlight: Kempinski's Vision of the Distribution Landscape

    Hear from Riko van Santen, VP of Digital Strategy and Distribution at Kempinski Hotels as he discusses their migration to the SynXis Enterprise Platfrom and how they are leveraging Sabre solutions to drive revenue and enhance the guest experience.

    15:05 - 15:30

    H2C: The state of distribution

    Hear from hospitality industry thought leader, H2C as they discuss distribution and the state of hospitality distribution.

    16:00 - 16:30

    Digital Innovation in Hospitality

    Learn about how Mark McSpadden is thinking about the future of technology and how it applies to the hospitality industry and to your business.

    16:30 - 17:00

    Artificial Intelligence & Trends Impacting Hospitality

    The power of artificial intelligence in the hospitality industry is priceless. Learn how Balaji is thinking about AI and Data & Analytics, the latest trends, and the opportunities that exist for hoteliers today.

    19:00 - 22:00

    STX - Out on the Town

    Step out to a London hotspot for an evening of enjoyment.

    Wednesday, June 27
    08:00 - 09:00

    Breakfast

    Start your day with a full English Breakfast and take the opportunity to network with fellow attendees. Or just stop in for a quick bite on your way to sessions.

    09:00 - 10:00

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Leveraging Data to Drive Actionable Insights

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    10:15 - 11:15

    Leveraging Data to Drive Actionable Insights

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    Driving Direct Distribution

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    11:30 - 12:30

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website.

    12:45 - 14:30

    Lunch and STX Closing General Session

    It’s not over yet! Start your engines and get ready for a fast-paced look into the world of racing. Christian Horner, Team Principal - Red Bull Racing Formula 1 Team, will share his experiences and lessons learned on talent recruitment, team dynamics, and changes on the fly. You’ll want to a front row seat for this.

The Exchange Tradeshow

The Exchange at STX London 2018 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, the Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality
  • Share ideas and best practices with colleagues in similar roles
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow
  • Get expert answers to your individual questions
  • Meet with suppliers who are ready to build partnerships

Frequently asked questions


What is the Sabre Technology Exchange (STX)?

In the past, I attended ATX, TTX or the Hospitality Solutions Customer Forum, does this replace those events?

Why should I attend?

STX promises industry insights, technology breakthroughs and unparalleled networking with travel professionals from all corners of the industry. This event provides an opportunity to hear from industry experts to help you outperform, out think and most importantly out innovate your competition. Join your peers and colleagues to explore the topics of intelligent retailing, distribution, NDC, digital transformation and many more. STX is your opportunity to make connections with expert resources and reimagine the business of travel.

When and where does STX take place?

There will be three STX events – Dallas, London, and Singapore. The Dallas event hosts a global audience of hoteliers, agencies, airlines, corporations, and developers and will also include a product showcase (“The Exchange”). The regional London and Singapore events are focused on specific content.

If you are unsure of which event to attend, please contact your account director.

Location Venue Dates Duration Scope Format
Dallas Hilton Anatole April
9 - 12
2.5 Days Global Sabre CEO keynote, audience breakout sessions, product showcase and evening party
London Hilton Metropole June
25 - 27
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Monday afternoon) and night out on the town (Tuesday evening)
Singapore Marina Bay Sands August
28 - 30
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Tuesday afternoon) and premier evening event (Wednesday evening)

How much does it cost to attend?

Are there sponsorship opportunities available at STX?

What is the cancellation or refund policy?

Requests for refunds are subject to a $100 cancellation fee. The request must be made in writing to event.marketing@sabre.com and submitted prior to the stated cutoffs for each event, below. Cancellations made due to extenuating circumstances are reviewed on a case-by-case basis and require approval. Any cancellations made onsite are not eligible for refund.

  • STX Dallas - March 30, 2018
  • STX London - May 25, 2018
  • STX Singapore - July 30, 2018

Where can I find hotel and travel information?

There are three STX events in 2018 and will take place in Dallas, London, and Singapore.

How do I transfer my registration to another colleague?

Additional questions?


For additional information or questions, please contact either your Account Director or email our event management team at event.marketing@sabre.com. We look forward to seeing you soon.

DALLAS

April 9-12, 2018

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LONDON

June 25-27, 2018

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SINGAPORE

August 28-30, 2018

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