Dallas / April 9 - 12

The Edge of Innovation

The brightest minds and the boldest ideas in the business of travel will come together in Dallas, this April, at the Hilton Anatole for STX: the 2018 Sabre Technology Exchange. This will be a first of its kind conference bringing customers together from across the travel industry under the same roof. Get ready to hear from industry experts about how technology will move your business forward today, and how new technologies will allow you to outperform, out-think, and out-innovate your competitors. Join your peers and colleagues as we explore the promise of intelligent retailing and distribution in the midst of travel’s digital transformation.

Sabre is at the center of the business of travel, and we’re in a unique position to deliver on the promise of technology for next generation retailing and distribution for all of our clients. Together, we will reimagine travel.

So, let’s collaborate and get you exactly where you should be – out in front.

View the full schedule

Sabre Technology Exchange
Dallas / April 9-12, 2018

$395 USD

Early-bird registration ends in
15 days

The Venue

Hilton Anatole
2021 N Stemmons Freeway
Dallas, TX 75207

BOOK YOUR ROOM

STX Dallas 2018 will be hosted at the prestigious, landmark Hilton Anatole near Downtown Dallas. Sabre STX guests are offered a rate of $209 USD. To book at the discounted rate, make your reservation by March 9, 2018.

This Hilton Anatole is in the Market Center and Design District and is just 5 minutes from Uptown and Downtown Dallas, Texas, highlighted by the arts and entertainment districts of West End and Deep Ellum as well as Victory Park and the American Airlines Center for concerts and sports.

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Travel Information

Flying into Dallas Love Field
A quick 10-minute trip from Dallas Love Field Airport in Uptown Dallas to the Hilton Anatole.

Flying into DFW Airport
A hop, skip and a jump down TX-114E from DFW Airport in Grapevine, TX toward downtown Dallas.


Things to Do

Given the central location of the Hilton Anatole, local attractions are just minutes away. Whether it’s live music and breweries in West End or Deep Ellum, the Dallas Museum of Art in Dallas’ Arts District, or shopping at the Galleria Dallas, there are plenty of sights to see and activities to enjoy.

FIND OUT MORE


Hear from Sabre Leaders


  • SEAN MENKE
    President & CEO, Sabre

    Sean Menke is president & CEO of Sabre.  In this role, he is focused on connecting people and places with technology that reimagines the business of travel.  Sean leads more than 9,000 colleagues across a global network of development, sales, operations and corporate teams that work in 65 countries. Prior to joining Sabre in 2015 to lead Sabre’s Travel Network business and he held a variety of roles in airline management over the last 25 years.

  • DAVE SHIRK
    President, Sabre Airline Solutions

    Dave Shirk is the executive vice president & president of Airline Solutions. Dave joined Sabre in 2017 and oversees the world’s leading provider of technology solutions to help airlines market, sell, serve and operate more efficiently. He has more than 25 years of high tech experience across product management, product development, marketing, sales, and general management. His deep experience has equipped him to lead Airline Solutions to help outpace the marketplace, while continuing to position Sabre as the most innovative technology provider to the airline industry.

  • WADE JONES
    President, Sabre Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies. 

  • CLINTON ANDERSON
    President, Sabre Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to provide distinct, dependable experiences for their guests. Clinton joined Sabre in 2014 to lead strategy and business development. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses. He was also a partner at Bain & Company, a top management consulting firm, where he led the consumer products and performance improvement practices.

Schedule

While STX offers a wide variety of content, each track is carefully tailored to the specific needs of each group. You can explore the full agenda by clicking on the icons below. Find the sessions that best suit your needs and Register today!


  • Travel Agency & Travel Managers

    Select from sessions designed to update you on technologies to help you explore how intelligent retailing can enhance the traveler experience and sharpen your edge. Join expert sessions as they discuss technologies that impact direct and indirect distribution, air merchandising, and new content structures.

    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    The Year of Intelligent Retailing

    You’ve heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter and personalized shopping, merchandising advancements and business optimization. Hear from our Air and Lodging, Ground and Sea leaders about their strategies and product enhancements. We’ll wrap up with a dynamic keynote address.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Virtual Payments in Real Life

    The payment landscape is changing as new technologies and methods become more prevalent in all areas of our lives. Join our Payment Product team to learn more and discuss what this means for travel. How can you stay ahead of the curve and benefit from this emerging trend with consumers, corporations and other customers?

    Mission Commission: Taking Ticketed Commissions to New Heights

    Enjoy an advanced look at our newest Revenue Optimization product being pilot tested: Agency-Managed Commission. Learn how this exciting new product increases ticketed commission capture, improves consultant efficiency and reduces debit memos through intelligent automation.

    Simplify Search with Air Shopping

    With your expertise and our air shopping tools, you will stay on top of the game. In this session, learn in-depth details about the powerful Sabre low fare search capabilities, including a comprehensive review of the latest products and enhancements.

    2018 & Beyond - GetThere Product Strategy & Vision

    If you are using GetThere today or evaluating a new Online Booking Tool, this will be a workshop you don’t want to miss. Our product team will walk through an overview of the 2018 GetThere roadmap and share how the future product vision and strategy complements the bigger corporate travel services strategy.

    Choose the Back Office that Best Meets Your Needs: Trams or CentralCommmand?

    Which Back-Office makes sense and why? We tackle this question and many other key considerations as you evaluate how to best capture, report, reconcile and bill for your services and activities.

    08:45 - 12:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    10:00 - 11:00

    Managing Your Negotiated Rates with Hotel Program Manager

    Let us show you how easy it is to drive high revenue lodging bookings. Hotel Program Manager provides fast, accurate authorization of negotiated rates securely through Sabre. Get access to a suite of reports to efficiently manage both your own hotel programs and those negotiated by your Corporate Accounts.

    Corporate Travel API Strategy & Vision: Expanding the Sabre Platform

    Have you heard? We are expanding the Sabre Platform with plans to service enable the end-to-end business traveler experience. Join this session for an overview of our product vision and strategy for service enabling solutions for corporate travel. Highlights will include an introduction to our multi-source API, with a look into the future and what it means for our off-the-shelf products like GetThere and TripCase, as well as a “build-your-own” model for corporations and TMCs.

    Prepare for Your Upgrade to the New Sabre Red Workspace

    This important session will tell you everything you need to know about upgrading to the new Sabre Red Workspace. Simplify your transition from the current Sabre Red Workspace with step-by-step instructions on how to leverage available training materials and other easily accessible resources.

    Intelligent Retailing – An Exercise in Optimizing Revenue

    Rethinking your revenue optimization through the lens of intelligent retailing is a key to success in the highly competitive travel agency industry. Join us to learn more about our retailing suite and the tools you can use to sell more of your most profitable products, increase margins and improve your competitive position.

    Sabre Profiles: New Look, New Features, New Capabilities!

    Join our Profiles Team to learn about new Sabre Profiles capabilities to help improve your client engagement, optimize your booking processes and protect customer data. Sabre Profiles is updating its look with a new user interface and exciting new features, such as the ability to automatically apply data stored in profiles to shopping and booking transactions. Come see our new design and learn about all the exciting new capabilities that we are delivering!

    11:15 - 12:15

    Reimagine Lodging in the New Sabre Red Workspace

    Learn more about shopping and booking lodging today in the new Sabre Red Workspace. See what intuitive search capabilities and content-rich hotel information is available for your agency to book the best properties for its travelers. Plus, get a sneak peek at the new Content Services for Lodging that offers more lodging content and functionality within new Sabre Red Workspace, coming in 2018.

    Breaking Through Common Agent Productivity Roadblocks

    Your lens into an agent’s productivity inhibitors, as observed by the Sabre Global Consulting team over the last 3 years. Leveraging our rich and data-driven repository, we’ll tackle the most common challenges faced at the front line and glean insight into how to overcome these to achieve operational efficiency.

    Enabling Airline Retailing: NDC Plus

    As airlines prepare to introduce the IATA led New Distribution Capability into their GDS distribution strategies, Sabre will continually evolve to offer the targeted and personalized retailing airlines require. Learn how using the power of the Sabre platform we will incorporate NDC into effective agency operations that drives success for both suppliers and travel buyers.

    Benefits of Intelligent Post-booking Automation

    Join our automation experts for an engaging update and discussion on the latest post-booking automation solutions that can increase revenue, reduce operational costs for your agency workflow and improve service delivery.

    Maximize Air Search in the new Sabre Red Workspace

    Join our air experts to discuss the exciting evolution of air search in the new Sabre Red Workspace. We will reveal how our latest upgrades improve the air search experience for you to sell smarter and faster. Learn about the decision support bar and new modern air search capabilities and how they can contribute to your expertise.

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    How To: Group Travel Management for Pros

    Group Management has unique challenges. In this session, our experts will share both best practices and new tools to ensure you are well equipped to address this valuable market segment and their needs

    Maximize Your Marketing: ClientBase and ClientBase Marketing Services

    Want to ensure you are reaching the right travelers with the right message and at the right time? Join our experts to better understand Marketing Services that maximize your profitability and sales success rates.

    Simplify the Business Trip Cycle with an Integrated Travel and Expense Solution

    Let's face it, expense reports are painful. It’s time to change that. Come learn about a flexible travel and expense solution that will enhance your traveler’s overall experience – pre-trip, in-trip, and post-trip – all while uncovering new program cost saving opportunities. In this session, you’ll discover how GetThere’s integration with TripCase is helping to simplify expense reports for the traveler with a seamless end-to-end solution.

    Add-On Features to Supercharge Your New Sabre Red Workspace

    Learn about the premium features integrated within the New Sabre Red Workspace designed to elevate your service and productivity. Participating in this session will give you a preview into the newest innovations to help you sharpen your edge.

    Data Suite: A winning combination to power your agency with data and analysis

    Whether it’s tracking policy compliance or analyzing how you measure up against the competition, you need data—and lots of it. Tapping into our powerful data store is easier than ever with our new Data Suite product. Attend this practical session to learn exciting innovations in data delivery and discover how to power your business with the right data.

    13:45 - 17:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    15:00 - 16:00

    Whats in your upsell? Personalizing the best airline offers

    Travelers are more informed than ever and getting more savvy and selective in the purchase decision. With so much to consider, don’t miss this chance to learn end-to-end best practices to select and fulfill the best fare using multiple fares per itinerary, branded fares and air extras.

    New Sabre Red Workspace Feature Focus Group

    Join the Sabre Red Workspace team for an exclusive sneak peek at the newest features currently in development. Your input in this hands-on session will have a real impact on what we’re doing at Sabre to make the workspace work for you.

    Sabre Profiles: New Look, New Features, New Capabilities!

    Join our Profiles Team to learn about new Sabre Profiles capabilities to help improve your client engagement, optimize your booking processes and protect customer data. Sabre Profiles is updating its look with a new user interface and exciting new features, such as the ability to automatically apply data stored in profiles to shopping and booking transactions. Come see our new design and learn about all the exciting new capabilities that we are delivering!

    Mission Commission: Taking Ticketed Commissions to New Heights

    Enjoy an advanced look at our newest Revenue Optimization product being pilot tested: Agency-Managed Commission. Learn how this exciting new product increases ticketed commission capture, improves consultant efficiency and reduces debit memos through intelligent automation.

    Managing Your Negotiated Rates with Hotel Program Manager

    Let us show you how easy it is to drive high revenue lodging bookings. Hotel Program Manager provides fast, accurate authorization of negotiated rates securely through Sabre. Get access to a suite of reports to efficiently manage both your own hotel programs and those negotiated by your Corporate Accounts.

    16:15 - 17:15

    Hitting the Bullseye: Override Commission Analytics

    The Sabre Usability team will lead this fun and engaging session where you can help drive the vision for the Sabre Back-End Commission Analytics dashboard. Recommended participants are Operations Managers, Commission and/or Revenue Analysts.

    Simplify Search with Air Shopping

    With your expertise and our air shopping tools, you will stay on top of the game. In this session, learn in-depth details about the powerful Sabre low fare search capabilities, including a comprehensive review of the latest products and enhancements.

    A New Way to Think about Travel Risk Management

    Travel Risk Management is always a top priority for Travel Managers. Join this workshop for an introduction to a new way of thinking about Travel Risk Management. Learn about new features in SafePoint, including an overview of our plans to transition customers from Sabre Traveler Security & Data Suite to SafePoint. We can't wait to show you the new Data Suite demo too!

    Content Merchandising Strategies for Corporations within GetThere

    Looking for a better way to merchandise content in GetThere? Come learn how GetThere is leveraging the Sabre Platform to improve your companies content strategy for Air, Hotel and Rail.

    Breaking Through Common Agent Productivity Roadblocks

    Your lens into an agent’s productivity inhibitors, as observed by the Sabre Global Consulting team over the last 3 years. Leveraging our rich and data-driven repository, we’ll tackle the most common challenges faced at the front line and glean insight into how to overcome these to achieve operational efficiency.

    19:00 - 23:00

    STX Evening Event

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Prepare for Your Upgrade to the New Sabre Red Workspace

    This important session will tell you everything you need to know about upgrading to the new Sabre Red Workspace. Simplify your transition from the current Sabre Red Workspace with step-by-step instructions on how to leverage available training materials and other easily accessible resources.

    Whats in your upsell? Personalizing the best airline offers

    Travelers are more informed than ever and getting more savvy and selective in the purchase decision. With so much to consider, don’t miss this chance to learn end-to-end best practices to select and fulfill the best fare using multiple fares per itinerary, branded fares and air extras.

    Intelligent Retailing – An Exercise in Optimizing Revenue

    Rethinking your revenue optimization through the lens of intelligent retailing is a key to success in the highly competitive travel agency industry. Join us to learn more about our retailing suite and the tools you can use to sell more of your most profitable products, increase margins and improve your competitive position.

    Data Suite: A winning combination to power your agency with data and analysis

    Whether it’s tracking policy compliance or analyzing how you measure up against the competition, you need data—and lots of it. Tapping into our powerful data store is easier than ever with our new Data Suite product. Attend this practical session to learn exciting innovations in data delivery and discover how to power your business with the right data.

    Customizing the nSRW – (SDK Session & widgets)

    Learn how you can drive workflow efficiency through the use of Widgets in Sabre Red Workspace. Topics covered include: advancing the workflow, custom widgets, private apps, and wrapping a script in Red Apps.

    08:45 - 12:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    10:00 - 11:00

    How To: Group Travel Management for Pros

    Group Management has unique challenges. In this session, our experts will share both best practices and new tools to ensure you are well equipped to address this valuable market segment and their needs

    2018 & Beyond - GetThere Product Strategy & Vision

    If you are using GetThere today or evaluating a new Online Booking Tool, this will be a workshop you don’t want to miss. Our product team will walk through an overview of the 2018 GetThere roadmap and share how the future product vision and strategy complements the bigger corporate travel services strategy.

    Simplify the Business Trip Cycle with an Integrated Travel and Expense Solution

    Let's face it, expense reports are painful. It’s time to change that. Come learn about a flexible travel and expense solution that will enhance your traveler’s overall experience – pre-trip, in-trip, and post-trip – all while uncovering new program cost saving opportunities. In this session, you’ll discover how GetThere’s integration with TripCase is helping to simplify expense reports for the traveler with a seamless end-to-end solution.

    Maximize Air Search in the new Sabre Red Workspace

    Join our air experts to discuss the exciting evolution of air search in the new Sabre Red Workspace. We will reveal how our latest upgrades improve the air search experience for you to sell smarter and faster. Learn about the decision support bar and new modern air search capabilities and how they can contribute to your expertise.

    Reimagine Lodging in the New Sabre Red Workspace

    Learn more about shopping and booking lodging today in the new Sabre Red Workspace. See what intuitive search capabilities and content-rich hotel information is available for your agency to book the best properties for its travelers. Plus, get a sneak peek at the new Content Services for Lodging that offers more lodging content and functionality within new Sabre Red Workspace, coming in 2018.

    11:15 - 12:15

    Enabling Airline Retailing: NDC Plus

    As airlines prepare to introduce the IATA led New Distribution Capability into their GDS distribution strategies, Sabre will continually evolve to offer the targeted and personalized retailing airlines require. Learn how using the power of the Sabre platform we will incorporate NDC into effective agency operations that drives success for both suppliers and travel buyers.

    Virtual Payments in Real Life

    The payment landscape is changing as new technologies and methods become more prevalent in all areas of our lives. Join our Payment Product team to learn more and discuss what this means for travel. How can you stay ahead of the curve and benefit from this emerging trend with consumers, corporations and other customers?

    Maximize Your Marketing: ClientBase and ClientBase Marketing Services

    Want to ensure you are reaching the right travelers with the right message and at the right time? Join our experts to better understand Marketing Services that maximize your profitability and sales success rates.

    Add-On Features to Supercharge Your New Sabre Red Workspace

    Learn about the premium features integrated within the New Sabre Red Workspace designed to elevate your service and productivity. Participating in this session will give you a preview into the newest innovations to help you sharpen your edge.

    Content Merchandising Strategies for Corporations within GetThere

    Looking for a better way to merchandise content in GetThere? Come learn how GetThere is leveraging the Sabre Platform to improve your companies content strategy for Air, Hotel and Rail.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • OTAs & Agency Developers

    Select from multiple sessions designed to help you deliver technology solutions that truly drive results. Many sessions offer the opportunity to participate in hands-on learning with the latest API’s as well as shape the future of Sabre API’s. Also experience live demos of the newest Sabre technology.

    Monday, April 9
    09:00 - 17:00

    Sabre APIs from Start to Finish

    Full-day workshop with lunch included. Are you new to Sabre APIs or need a refresher on basics to advanced concepts? This hands-on workshop will guide developers on the end-to-end path to consume the latest and greatest Sabre API capabilities, from authentication, building shopping requests and even creating real reservations. Learn how to consume our APIs using tools such as PostMan and other developer resources. You will be required to bring your laptop to follow along the workshop. This workshop has an additional fee of $75.00.

    Sabre Red Workspace SDK Training

    Full-day workshop with lunch included. Build an app end-to-end using the Red App SDK. This is the perfect workshop if you are an Agency Developer looking to build your first private app. Learn how to create a seamless integration and customization of the new Sabre Red Workspace. Create workflows to increase efficiencies and reduce complexities by minimizing tasks. This workshop has an additional fee of $75.00.

    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    The Year of Intelligent Retailing

    You’ve heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter and personalized shopping, merchandising advancements and business optimization. Hear from our Air and Lodging, Ground and Sea leaders about their strategies and product enhancements. We’ll wrap up with a dynamic keynote address.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Integrate Accessibility into Product Development

    Learn why accessibility and inclusive design is important to all products, and how you can integrate it into your product development process.

    The Path to Success: Sabre APIs Best Practices

    Meet and learn from our API experts in different product areas. See a live, hands-on demo with the latest orchestrated services. Learn more about sessionless APIs and our more advanced REST API services. You will also learn best practices to help you build high-quality applications using Sabre APIs.

    10:00 - 11:00

    Bargain Finder Max Optimization

    Sabre invests millions of dollars each year to reduce the complexity of shopping and enable a great search experience for you and your travelers. Learn in-depth details about our Bargain Finder Max capabilities, including recent and upcoming enhancements and tips on how to best optimize and tailor your search.

    New Sabre Red Workspace SDK

    A hands-on workshop on the technical details of the new Sabre Red Workspace Developer Toolkit and a deep dive on widgets and workflows forms.

    11:15 - 12:15

    Sabre Dev Studio and Sabre APIs: A Deeper Insight to Product Vision

    Foresight into the Sabre Dev Studio API product vision, developer tools and resources that will shape the future of travel apps. You will learn in-depth details about Sabre APIs, including recent and upcoming enhancements to orchestrated services and beyond.

    Machine Learning: Understanding the Invisible Force Changing our World

    Machine learning. It’s in the news. It’s discussed in corporate boardrooms. It’s on your mind. Machine learning algorithms seem to be everywhere, yet nowhere. Learn about this invisible force and how it is shaping our world. How will it reform your industry and change your job?

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    Navigation Workshop

    How do you know if the navigation and labels of your interface resonate with users? Learn a quick-and-easy way to validate with your customers before coding, plus card-sorting techniques to help you build navigation your customers will love.

    What’s in your upsell? Personalizing the Best Airline Offers

    Travelers are more informed, savvy and selective than ever. When it comes to choosing the best fare, there are many factors that affect the purchase value. Learn end-to-end best practices from searching for to fulfilling the best fare using multiple fares per itinerary, branded fares and air extras.

    15:00 - 16:00

    Red App Centre

    Learn more about the latest developments in the Red App Centre and the latest capabilities to publish and manage your public and private Red Apps.

    NDC+: What does it mean to your Sabre API-based application?

    Hear from our experts on the NDC+ plans from an API integration standpoint, and how it could impact your Sabre systems. Take a sneak peek at the new NDC-based APIs for offer and order management.

    16:15 - 17:15

    APIs Reimagined: Introducing the New Sabre Content Services for Lodging APIs and Car APIs

    Learn about our new lodging and car APIs and how your agency can get access to Sabre’s robust content services.

    Corporate Travel APIs: Air Booking Kit for Managed Travel Programs

    Learn about the new REST APIs for managed corporate travel. Quickly deliver a policy-driven air shopping and booking solution with supplier preferencing, while reducing ongoing development costs and complexity. See a live demo of a user interface and typical workflow using the highly-orchestrated APIs. You’ll also see how Sabre is raising the bar for the Developer Experience (DX)!

    19:00 - 23:00

    STX Evening Event

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Building Augmented Reality Apps Using JavaScript + Apple ARKit

    Augmented reality is all the rage, and with Apple releasing ARKit last year, developers are now able to more easily build augmented reality experiences without specialized hardware.Learn about ARKit, its composition and options for building an ARKit app using JavaScript. Create an ARKit app in this hands-on workshop using React Native, Expo and Three.js.Attendees must have an Apple device capable of running ARKit apps to see their work (iPhone 6S and newer). A laptop with MacOS is preferred, but not necessary.

    Inspiration, Intelligence, and Widgets. Oh my, the APIs!

    Join us as we showcase our Air Search Inspirational and Intelligence APIs. You will see firsthand new air widgets that help make adoption of these features easier than ever before. Come and get inspired!

    10:00 - 11:00

    Unleash the Power of VIMM to Improve User Experience

    There’s a simple mnemonic you can learn to improve the user experience (UX) of your products. VIMM (Visual, Intellect, Memory, Motor) helps you be mindful of the different UX-impacting cognitive loads placed on users. During this workshop you'll learn about these cognitive principles and identify their impact in popular websites and mobile apps.

    Automated Exchanges End-to-End: Chatbot + Backend APIs

    See a fully automated product in action through a chatbot prototype which provides self-service ticket exchange capabilities. Learn about the APIs that support these ticket modifications.

    11:15 - 12:15

    Leverage the Power of Data to Drive Business Performance

    Data is the basic building block of everything in analytics: reports built, analyses performed, decisions influenced, and optimizations derived. Learn how you can power your business with data and drive marketing efforts with our rich PNR, ticketing and air shopping data delivery services.

    Help Shape the Future of Sabre APIs

    Don’t let documentation slow you down when all you really want to do is code! Stop by to see a preview of Sabre’s new and improved API reference documentation and share your feedback.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Airline

    Kick your STX off with a welcome reception Monday in The Exchange product showcase.  General sessions on Tuesday give you a broad perspective on the travel industry along with insights into air travel trends and technology. Break-out sessions on Wednesday and Thursday provide the opportunity to dig deeper into vision/strategy, voice of the customer, and technology across all aspects of an airline’s business. And don’t miss the premier evening party on Wednesday night where you can have fun with peers across the travel spectrum!

    Use the Filter below to review the Wednesday and Thursday breakout sessions by segment.


    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    Powering a Digital Airline

    Hear from Airline Solutions executives and industry thought leaders as they continue the conversation on powering a digital airline. Gain insights on decision sciences, intelligent retailing, personalization, and connected airlline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    The Year of Intelligent Retailing

    You’ve heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter and personalized shopping, merchandising advancements and business optimization. Hear from our Air and Lodging, Ground and Sea leaders about their strategies and product enhancements. We’ll wrap up with a dynamic keynote address.

    18:00 - 22:00

    Airline Distribution Dinner – Private Event

    Reserve your place to join fellow industry thought leaders and experience dining at one of Dallas' hottest restaurants. Transportation included.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Strategy & Vision: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment.

    Vision and Strategy: Operations Platform

    Hear from the Operations and Crew management business leadership on the state of the business and strategic direction

    Vision and Strategy: Commercial Platform 2.0 - Focus on Core

    Join Sabre experts as they share their vision for the future of SabreSonic, with a focus on core investments in reimagined GUIs, inventory/shopping solutions and automation and self-service at the airport.

    Vision and Strategy: Flight Management Platform Part 1

    Join our Flight Managerment leadership for a business update about the Sabre Flight Management suite

    Vision and Strategy: Commercial Platform 2.0 - Focus on Offer Mgmt

    Discover how Sabre solutions enable airlines to build an end-to-end retailing ecosystem, inclusive of an intelligent offer management system, which constructs and delivers personalized offers.

    Vision and Strategy: Commercial Platform 2.0 - Focus on Revenue Optimization

    Join us to hear about Sabre's vision for the Commercial Platform 2.0 and why intelligent decision support will enable your airline to execute smart offers

    The Changing Landscape of Air Distribution

    Hear insight and perspective about the changing landscape of air commerce and distribution – the latest market trends and their impacts on our industry.

    Vision and Strategy: Commerial Platform 2.0 - Focus on Planning Optimization

    Join us to hear about Sabre's vision for the Commercial Platform 2.0 and why intelligent planning will drive smarter commercial and operational decisions.

    10:00 - 11:00

    Vision and Strategy: The Future of Booking Classes

    Are we nearing the end of the booking class? Let's walk through what this means and how it impacts pricing and revenue management.

    Vision and Strategy: Flight Management Platform Part 2

    Continuing from Part 1, we look ahead at strategic investment areas for Sabre Flight Management

    VoC: Retailing Transformation - LATAM or Ethiopian

    Hear an airline’s perspective on their vision for next-generation retailing and how it’s driving their commercial strategy.

    Vision and Strategy: Omni-channel Product Distribution - Select Inv & Shop

    Join this discussion to learn about the latest capabilities in inventory and shopping and how they enable product distribution across all channels and your partner network.

    Deep Dive: Core Planning & Scheduling

    Blurring the lines between Commercial Planning and Operations - How does an airline create feasible schedules while considering operational contraints - a preview of Integrated Schedule Management.

    Technology Vision: Sabre Cloud Strategy - Sabre + AWS

    Ready to go to the cloud with Sabre? Our friends at AWS discuss best practices and our strategy.

    Technology Vision: Augmented Decision-Making

    How does technology enable better decision-making in airline operations? Learn how Sabre advanced decision support and alert based management technology enhances user capabilities and helps improve passenger experience

    NDC+ and the Evolution of the Indirect Channel

    Distribution technology is evolving. After years of discussion and debate, NDC is finally taking shape. What does that mean for you and the future of your business?

    11:15 - 12:15

    Technology Vision: Tech Modernization & Stability

    Learn about ongoing technology initiatives and how they will drive value for airlines through stability, quality, speed to market and flexible technology.

    Deep Dive: Advanced Tactical Scheduling

    Let's explore ways that a scheduling tool can provide more prescriptive solutions for your airline.

    Demo: Next Gen Shopping & Offer Mgmt

    Sabre data scientists will demonstrate prototypes for a next-gen shopping engine and offer management system, which leverage customer segmentation and ultrafast shopping algorithms to create personalized bundles.

    Voice of the Customer: Air Distribution

    A thought provoking discussion with distribution stakeholders about the latest challenges and opportunities in airline merchandising.

    Deep Dive: Strategic Pricing

    How can your airline proactively account for competitors effects? Join us to hear about Sabre's latest innovation around pricing optimization.

    VoC: Key Use Cases in IX

    Thought-leading IX customers share how the platform enables their unique business strategy

    Technology Vision: Power of Data in Operations and Integrated Schedule Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined Operations / Crew / Flight session

    Technology Vision: Power of Data in Operations and Integrated Schedule Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined Operations / Crew / Flight session

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    Deep Dive: Boosting Ancillary Revenue

    Trouble boosting ancillary revenue? Let's discuss how to turn the dial on this revenue lever.

    VoC: Garuda, Azul and Virgin Australia

    Hear from a customer on their experience and best practices using Sabre Operations / Crew Technology

    Deep Dive: Schedule Optimization

    Explore opportunities to combine economic and operational information to create schedules that are both profitable and feasible with solutions like Fleet Manager.

    VoC: Virgin Atlantic, United, GOL and VOZ

    Hear from our customer on their experience and best practices using Sabre flight technology

    Drive Revenue & Traveler Experience with Ancillaries

    Extending airline personalization strategies and delivering a consistent retail experience in the indirect channel has never been easier with Sabre’s new merchandising capabilities and rich visual content.

    External Speaker: Partner Consultancy Discusses Strategy

    Sabre partner shares their unique approach customer engagement and solving pervasive industry problems with IX

    Solution Focus + Demo: eCommerce

    Join the eCommerce team as they discuss solution investments and demonstrate features that drive increased conversion and create personalized experiences on your digital storefront.

    Solution Focus + Demo: Reimagined Agent Interface

    Get a sneak peek into the reimagined agent interface. With consolidated customer views and exceptions handling capabilities, the new interface drives agent efficiency and enables a seamless customer experience.

    15:00 - 16:00

    Vision and Strategy: Alliances & Partnerships

    Discover how SabreSonic allows your airline to optimize inventory across your partner network.

    Solution Focus + Demo: Merchandising & Dynamic Retailer

    Learn about new merchandising capabilities and innovations, including a discussion and demonstration of Dynamic Retailer and how it can drive your ancillary strategy forward.

    Demo: Mobile Technology in Flight Operations

    How can we utilize the advantages of mobile technology, in airline operations? A detailed look at how our mobile solutions help drive efficiency and productivity

    Solution Focus: Analytics, Segmentation, Personalization

    Deriving and applying customer insights is key to differentiation, hear how Sabre makes these real

    Vision and Strategy: The Future of Flight Planning

    We invite you to a discussion about bringing the 'connected flight' vision to life - our innovation outlook and the future of flight planning

    The Power of Distribution Data

    Unleash insights and leverage the power of distribution data to help you improve the traveler experience and the bottom line.

    Deep Dive: The Role Customer Segmentation Takes in Pricing and Revenue Management

    Learn about how to design product offerings that your customers deserve and why customer segmentation in pricing and revenue management is key.

    Deep Dive: Schedule Synchronization

    How can airlines better align their strategies and goals across their airline or with codeshare partners? Participate to hear about Sabre's latest innovations with Codeshare Manager and Distribution Management.

    16:15 - 17:15

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    Solution Focus + Demo: Schedule Reliability

    Join us as we showcase our latest innovation in Planning & Scheduling. We'll walk-through a demo to showcase how to create operationally reliable schedules with the right balance of economic tradeoffs.

    Vision and Strategy: Flight Management Platform

    Learn about our latest advances in flight management technology and how it matters to the operations / crew platform

    A Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    VoC: Customer Analytics & Engagement Strategy

    Learn more about customer analytics strategy from an innovator from the Sabre community

    VoC: SabreSonic Core - Etihad

    A current SabreSonic customer joins us to discuss how SabreSonic is driving real value for their airline and personalized service for their passengers.

    Deep Dive: Optimize Your Corporate Business

    Follow the money - discover ways to optimize your corporate business.

    Vision and Strategy: The Operations Platform

    Learn about the latest advances in our Operations / Crew technology and how it matters to the flight management suite

    19:00 - 23:00

    STX Evening Event

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Deep Dive + Demo: The Value of Your Groups Business

    Learn about how to unlock the potential in your groups business. Together we'll walk through a Group Optimizer demo and discuss the opportunities available today.

    Solution Focus: End-to-end Recovery

    How can you truly minimize passenger impact from IROPS? Learn about our unique approach, the latest advances and future direction of our end-to-end recovery technology

    External Speaker: Best Practices in Data Visualization

    Learn best practices in UX and visualization for mission-critical data insights

    Deep Dive: Flight Latest and Greatest Demo

    We invite you to a detailed demonstration of our latest innovations and technology in flight management

    Vision and Strategy: PRISM

    Participate in an engaging conversation about market trends affecting your corporate business and where we're heading in 2018.

    Technology Vision: Digital Connect & Microservices

    Join the technology team as they share their vision for building a microservices-enabled ecosystem that provides speed to market and flexibility in distributing content across all channels.

    Vision and Strategy: The Passenger's Airport Journey

    Learn how Sabre helps airlines deliver a seamless experience at the airport, from self-service and automated passenger solutions to reimagined agent interfaces.

    10:00 - 11:00

    Deep Dive: EFM Demo and Time to Value

    Bringing mobility to the flight deck - Join us for a detailed look at eFlight Manager - latest and greatest and a system demonstration

    Deep Dive: Performance Based Workflows

    How do performance based workflows make your revenue management analyst more effective? Discover how new workflows + ROM can create efficiencies at your airline.

    Live Workshop: Strengthening Your Online Presence

    In this interactive session, our digital marketing experts will use live websites, volunteered by attendees, to highlight best practices in driving customer acquisition and retention to your airline website.

    Solution Focus: Crew Manager

    We invite you to an update on our flagship crew management platform and how it is shaping the future of airline crew management

    Solution Focus: PRISM

    Join us for an in-depth look into how we're handling GDPR compliance, technology modernization, and new solution modules.

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    Solution Focus: Next-gen Load Management

    Join us as we discuss features of the new load management solution, including a reimagined GUI and centralized load management capabilities.

    11:15 - 12:15

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    Solution Focus: Movement Manager

    Join us for an update on our flagship movement / tracking solution and its role at the heart of the connected airline

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Hotelier

    Improving upon our annual Sabre Hospitality Solutions Global Customer Forum, Sabre Technology Exchange (STX) will allow for an extra day of content and networking while enabling you to better understand how we are reimagining the business of travel. General sessions provide you a with a wide variety of valuable topics, from a broad perspective on the travel industry to trends and insights impacting hospitality technology and your business.

    Breakout sessions are designed to educate you on our vision and strategic areas of focus. Spend time with our experts as they discuss the digital transformation of the guest experience through direct and indirect distribution, channel optimization, customer acquisition, and dynamic personalization.

    Join us Monday evening for a welcome reception and product tradeshow (The Exchange). Continue your stay Tuesday through Thursday with Sabre and segment-specific general and break-out sessions. Finally, don’t miss the premier evening party where you can have fun with peers across the travel spectrum!

    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:00 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 15:00

    Sabre Hospitality Solutions: Our Vision

    Spend time with Sabre Hospitality Solutions president, Clinton Anderson as he discusses our strategic direction and how the SynXis Enterprise platform has evolved. He'll also provide you with the latest updates on our innovative solutions coming to market in 2018 and beyond.

    15:30 - 16:15

    The Science of Distribution

    Hear from hospitality industry thought leader as they discuss distribution and the science behind it.

    16:15 - 17:00

    Customer Spotlight: Digital Experience

    Hear from one of our hotel partners as they discuss the challenges they were able to overcome by partnering with Sabre and leveraging our innovative services and solutions to address and overcome their roadblocks.

    17:00 - 19:00

    Hotelier and Hospitality Executive Cocktail Reception

    We hope you can join us for an evening of networking and fun.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:15

    Innovation in Hospitality

    Innovation is in our DNA. Learn about how Mark McSpadden is thinking about the future of technology and how it applies to the hospitality industry and to your business.

    09:15 - 09:45

    Data, Security, and Regulations: What it means for your hotel

    Join us as we discuss data security and industry regulations - what's the latest, how we're tackling the issues, and what it means for you.

    10:00 - 10:45

    Technology and Innovation: It's Who We Are

    Technology is ever-evolving, no one knows this better than Sabre leaders Joe DiFonzo and Vish Saoji. During this 45 minute general session, they'll explain where we are going, how we're getting there, and what it means for you and your business. You won't want to miss this one.

    10:45 - 11:30

    Artificial Intelligence & Trends Impacting Hospitality

    The power of artificial intelligence in the hospitality industry is priceless. Learn how Balaji is thinking about AI and Data & Analytics, the latest trends, and the opportunities that exist for hoteliers today.

    11:30 - 12:15

    Panel: Increasing Direct Conversions with the new SynXis Booking Engine

    The new SynXis Booking Engine is here. Learn more about how hoteliers are currently leveraging the new tool to drive increased direct bookings.

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    Keynote: Digital Transformation and the Future of Business (Data Technology Disruption)

    Speaker annoucement coming soon!

    15:00 - 16:00

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Manager is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Reimagine Lodging Distribution with Sabre GDS

    Thanks to the ever-evolving Internet and the proliferation of smartphones and tablets, the way people discover and book travel has dramatically changed. Industry innovators, like Sabre, are developing new ways to serve travel agencies. Come hear an update on Sabre Travel Network is reimagining indirect distribution for hotel supply partners.

    16:15 - 17:15

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Reimagine Lodging Distribution with Sabre GDS

    Thanks to the ever-evolving Internet and the proliferation of smartphones and tablets, the way people discover and book travel has dramatically changed. Industry innovators, like Sabre, are developing new ways to serve travel agencies. Come hear an update on Sabre Travel Network is reimagining indirect distribution for hotel supply partners.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Manager is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    19:00 - 23:00

    STX Evening Event

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    10:00 - 11:00

    Reimagine Lodging Distribution with Sabre GDS

    Thanks to the ever-evolving Internet and the proliferation of smartphones and tablets, the way people discover and book travel has dramatically changed. Industry innovators, like Sabre, are developing new ways to serve travel agencies. Come hear an update on Sabre Travel Network is reimagining indirect distribution for hotel supply partners.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Manager is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    11:15 - 12:15

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

The Exchange Tradeshow

The Exchange at STX Dallas 2018 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, the Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality
  • Share ideas and best practices with colleagues in similar roles
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow
  • Get expert answers to your individual questions
  • Meet with suppliers who are ready to build partnerships