Dallas / April 9 - 12

The Edge of Innovation

Give your business an edge
Hear from industry experts
Energize the business of travel

Dallas was a success. Come to London or Singapore in 2018! For the first time ever, Sabre gathered together the broadest portfolio of people and businesses in travel technology for a first of its kind conference. The STX conference is committed to giving your business an edge by bringing together valuable networking opportunities, leading technology solutions and compelling insights.

The feedback we’ve received has been fantastic. STX in Dallas proved to be a success for those that attended. But if you missed Dallas it’s not too late, come join us in London or Singapore.

Didn't make it to Dallas in time? London during the summer is brilliant!

View the full schedule


STX Dallas Highlights

Catch the best of STX Dallas! Thank you for being a part of STX Dallas.

Watch the video View photo gallery

Featured Speakers


View all speakers

Why attend STX?



  • Choose your learning path

    Attend sessions on the latest trends, technology & best practices from industry educators that span the business of travel.

    Justify your attendance »

  • Expand your knowledge

    Learn to use new technologies and strategies for enhanced traveler experiences.

  • Make connections

    Maximize your time networking and meeting the people who are important to you, including industry peers, subject matter experts, vendors, expert resources, friends and colleagues.

  • And a lot more

    Aside from cutting-edge information, enjoy breakfast, lunch, cool swag and admission to our fun evening networking event! Don’t miss this opportunity to mingle with the brightest minds driving innovation in travel. 

The Venue

Hilton Anatole
2201 N Stemmons Freeway
Dallas, TX 75207

BOOK YOUR ROOM

STX Dallas 2018 will be hosted at the prestigious, landmark Hilton Anatole near Downtown Dallas. Sabre STX guests are offered a rate of $209 USD. To book at the discounted rate, make your reservation by March 22, 2018.

This Hilton Anatole is in the Market Center and Design District and is just 5 minutes from Uptown and Downtown Dallas, Texas, highlighted by the arts and entertainment districts of West End and Deep Ellum as well as Victory Park and the American Airlines Center for concerts and sports.

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Travel Information

Flying into Dallas Love Field
A quick 10-minute trip from Dallas Love Field Airport in Uptown Dallas to the Hilton Anatole.

Flying into DFW Airport
A hop, skip and a jump down TX-114E from DFW Airport in Grapevine, TX toward downtown Dallas.


Things to Do

Given the central location of the Hilton Anatole, local attractions are just minutes away. Whether it’s live music and breweries in West End or Deep Ellum, the Dallas Museum of Art in Dallas’ Arts District, or shopping at the Galleria Dallas, there are plenty of sights to see and activities to enjoy.

FIND OUT MORE


Keynote speakers


  • AMY WEBB
    Futurist, Author, Founder, Future Today Institute

    A futurist, author, and founder of the Future Today Institute, she identifies emerging trends and maps how they’ll transform the future of business, international relations, culture and the world. Webb’s forecasting tools are taught in universities, and her Future Today Institute team advises Fortune 500 and Global 1000 companies, government agencies, large nonprofits, universities and startups worldwide. Her futures forecasting work has been featured in The New York Times, Harvard Business Review, Wall Street Journal, Fortune, Inc. Magazine, Fast Company, CNN, NPR, and more. She was recently named to the 2017 Thinkers50 Radar list of management thinkers most likely to shape the future.

  • KEN SCHMIDT
    former Director of Communications, Harley-Davidson Motor Company

    One of the most in-demand speakers and communications consultants in America, Ken Schmidt. He is the former director of communications for Harley-Davidson Motor Company and played an active role in one of the most celebrated turnarounds in corporate history - and got paid to ride motorcycles. He is widely known and respected as one of the business world’s most outspoken, provocative, and entertaining thought leaders on competition, positioning, reputation management, human behavior, and loyalty.

  • DARREN HULST
    Managing Director, Boeing Marketing

    Darren Hulst serves as Managing Director of Market Analysis & Sales Support. He leads Boeing’s marketing activities positioning and supporting the sale of Boeing Commercial Airplanes to airlines and lessors globally. His team produces the annual Current Market Outlook – Boeing’s 20-year forecast for air traffic and aircraft demand – as well as maintaining near-term analysis of the market and business environment to evaluate production rate demands and future product development opportunities.

  • WILL COLEMAN
    Partner, McKinsey & Company

    Will Coleman serves consumer-travel clients on a broad set of commercial projects, with expertise in pricing and revenue management. He leads McKinsey’s pricing and revenue management work for Travel, Transport & Logistics Practice in North America. In addition to pricing and revenue management, Will serves consumer-travel clients on other revenue and commercial topics, including digital marketing, loyalty, customer experience, sales and distribution, and growth strategy.

  • BRIAN SOLIS
    Futurist and Principal Analyst, Altimeter

    Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet. Brian is also a world-renowned keynote speaker and digital anthropologist, who studies disruptive technology and its impact on business and society. In his reports, articles and books, he sets out to humanize technology's effect on industries, markets and cultures. Brian’s current research focus explores leading business trends including digital transformation, corporate innovation, experience design, culture 2.0 and "the future of" industries, trends and behavior.

  • MARK MCSPADDEN
    Vice President, Digital Experience, Sabre

    Mark McSpadden is the vice president of Digital Experience. He oversees pairing travel industry expertise with design, technology and innovation to acquire new customers and optimize conversion on digital platforms. Mark joined Sabre in 2009 as a software developer and has held a variety of senior roles in Travel Network, Hospitality Solutions and Technology, where he previously served as vice president of Emerging Products & Technology, exploring the future of travel and technology through Sabre Labs and Sabre Studios.

Hear from Sabre Leaders


  • SEAN MENKE
    President & CEO, Sabre

    Sean Menke is president & CEO of Sabre.  In this role, he is focused on connecting people and places with technology that reimagines the business of travel.  Sean leads more than 9,000 colleagues across a global network of development, sales, operations and corporate teams that work in 65 countries. Prior to joining Sabre in 2015 to lead the Travel Network business, he held a variety of roles in airline management over the last 25 years.

  • DAVE SHIRK
    President, Sabre Airline Solutions

    Dave Shirk is the executive vice president & president of Airline Solutions. Dave joined Sabre in 2017 and oversees the world’s leading provider of technology solutions to help airlines market, sell, serve and operate more efficiently. He has more than 25 years of high tech experience across product management, product development, marketing, sales, and general management. His deep experience has equipped him to lead Airline Solutions to help outpace the marketplace, while continuing to position Sabre as the most innovative technology provider to the airline industry.

  • WADE JONES
    President, Sabre Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies. 

  • CLINTON ANDERSON
    President, Sabre Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to provide distinct, dependable experiences for their guests. Clinton joined Sabre in 2014 to lead strategy and business development. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses. He was also a partner at Bain & Company, a top management consulting firm, where he led the consumer products and performance improvement practices.

Schedule

While STX offers a wide variety of content, each track is carefully tailored to the specific needs of each group. You can explore the full agenda by clicking on the icons below. Find the sessions that best suit your needs and register today!


  • Travel Agency & Travel Managers

    Kick-off your STX with a welcome reception Monday in The Exchange Tradeshow. On Wednesday and Thursday, select from sessions designed to update you on technologies to help you explore how intelligent retailing can enhance the traveler experience and sharpen your edge. Join expert sessions as they discuss technologies that impact direct and indirect distribution, air merchandising, and new content structures. And don’t miss the premier evening party on Wednesday night where you can have fun with peers across the travel spectrum!

    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:15 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    The Year of Intelligent Retailing

    You’ve heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter and personalized shopping, merchandising advancements and business optimization. Hear from our Air and Lodging, Ground and Sea leaders about their strategies and product enhancements. We’ll wrap up with a dynamic keynote address.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Virtual Payments in Real Life

    The payment landscape is changing as new technologies and methods become more prevalent in all areas of our lives. Join our Payment Product team to learn more and discuss what this means for travel. How can you stay ahead of the curve and benefit from this emerging trend with consumers, corporations and other customers?

    Mission Commission: Taking Ticketed Commissions to New Heights

    Enjoy an advanced look at our newest Revenue Optimization product being pilot tested: Agency-Managed Commission. Learn how this exciting new product increases ticketed commission capture, improves consultant efficiency and reduces debit memos through intelligent automation.

    Simplify Search with Air Shopping

    With your expertise and our air shopping tools, you will stay on top of the game. In this session, learn in-depth details about the powerful Sabre low fare search capabilities, including a comprehensive review of the latest products and enhancements.

    2018 & Beyond - GetThere Product Strategy & Vision

    If you are using GetThere today or evaluating a new Online Booking Tool, this will be a workshop you don’t want to miss. Our product team will walk through an overview of the 2018 GetThere roadmap and share how the future product vision and strategy complements the bigger corporate travel services strategy.

    Choose the Back Office that Best Meets Your Needs: Trams or CentralCommand?

    Which Back-Office makes sense and why? We tackle this question and many other key considerations as you evaluate how to best capture, report, reconcile and bill for your services and activities.

    08:45 - 12:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    10:00 - 11:00

    Managing Your Negotiated Rates with Hotel Program Manager

    Let us show you how easy it is to drive high revenue lodging bookings. Hotel Program Manager provides fast, accurate authorization of negotiated rates securely through Sabre. Get access to a suite of reports to efficiently manage both your own hotel programs and those negotiated by your Corporate Accounts.

    Corporate Travel API Strategy & Vision: Expanding the Sabre Platform

    Have you heard? We are expanding the Sabre Platform with plans to service enable the end-to-end business traveler experience. Join this session for an overview of our product vision and strategy for service enabling solutions for corporate travel. Highlights will include an introduction to our multi-source API, with a look into the future and what it means for our off-the-shelf products like GetThere and TripCase, as well as a “build-your-own” model for corporations and TMCs.

    Prepare for Your Upgrade to the New Sabre Red Workspace

    This important session will tell you everything you need to know about upgrading to the new Sabre Red Workspace. Simplify your transition from the current Sabre Red Workspace with step-by-step instructions on how to leverage available training materials and other easily accessible resources.

    Intelligent Retailing – An Exercise in Optimizing Revenue

    Rethinking your revenue optimization through the lens of intelligent retailing is a key to success in the highly competitive travel agency industry. Join us to learn more about our retailing suite and the tools you can use to sell more of your most profitable products, increase margins and improve your competitive position.

    Sabre Profiles: New Look, New Features, New Capabilities!

    Join our Profiles Team to learn about new Sabre Profiles capabilities to help improve your client engagement, optimize your booking processes and protect customer data. Sabre Profiles is updating its look with a new user interface and exciting new features, such as the ability to automatically apply data stored in profiles to shopping and booking transactions. Come see our new design and learn about all the exciting new capabilities that we are delivering!

    11:15 - 12:15

    Reimagine Lodging in the New Sabre Red Workspace

    Learn more about shopping and booking lodging today in the new Sabre Red Workspace. See what intuitive search capabilities and content-rich hotel information is available for your agency to book the best properties for its travelers. Plus, get a sneak peek at the new Content Services for Lodging that offers more lodging content and functionality within new Sabre Red Workspace, coming in 2018.

    Breaking Through Common Agent Productivity Roadblocks

    Your lens into an agent’s productivity inhibitors, as observed by the Sabre Global Consulting team over the last 3 years. Leveraging our rich and data-driven repository, we’ll tackle the most common challenges faced at the front line and glean insight into how to overcome these to achieve operational efficiency.

    Enabling Airline Retailing: Beyond NDC

    As airlines prepare to introduce the IATA led New Distribution Capability into their GDS distribution strategies, Sabre will continually evolve to offer the targeted and personalized retailing airlines require. Learn how using the power of the Sabre platform we will incorporate NDC into effective agency operations that drives success for both suppliers and travel buyers.

    Benefits of Intelligent Post-booking Automation

    Join our automation experts for an engaging update and discussion on the latest post-booking automation solutions that can increase revenue, reduce operational costs for your agency workflow and improve service delivery.

    Maximize Air Search in the new Sabre Red Workspace

    Join our air experts to discuss the exciting evolution of air search in the new Sabre Red Workspace. We will reveal how our latest upgrades improve the air search experience for you to sell smarter and faster. Learn about the decision support bar and new modern air search capabilities and how they can contribute to your expertise.

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    How To: Group Travel Management for Pros

    Group Management has unique challenges. In this session, our experts will share both best practices and new tools to ensure you are well equipped to address this valuable market segment and their needs

    Maximize Your Marketing: ClientBase and ClientBase Marketing Services

    Want to ensure you are reaching the right travelers with the right message and at the right time? Join our experts to better understand Marketing Services that maximize your profitability and sales success rates.

    Simplify the Business Trip Cycle with an Integrated Travel and Expense Solution

    Let's face it, expense reports are painful. It’s time to change that. Come learn about a flexible travel and expense solution that will enhance your traveler’s overall experience – pre-trip, in-trip, and post-trip – all while uncovering new program cost saving opportunities. In this session, you’ll discover how GetThere’s integration with TripCase is helping to simplify expense reports for the traveler with a seamless end-to-end solution.

    Add-On Features to Supercharge Your New Sabre Red Workspace

    Learn about the premium features integrated within the New Sabre Red Workspace designed to elevate your service and productivity. Participating in this session will give you a preview into the newest innovations to help you sharpen your edge.

    Data Suite: A winning combination to power your agency with data and analysis

    Whether it’s tracking policy compliance or analyzing how you measure up against the competition, you need data—and lots of it. Tapping into our powerful data store is easier than ever with our new Data Suite product. Attend this practical session to learn exciting innovations in data delivery and discover how to power your business with the right data.

    13:45 - 17:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    15:00 - 16:00

    What's in your upsell? Personalizing the best airline offers

    Travelers are more informed than ever and getting more savvy and selective in the purchase decision. With so much to consider, don’t miss this chance to learn end-to-end best practices to select and fulfill the best fare using multiple fares per itinerary, branded fares and air extras.

    New Sabre Red Workspace Feature Focus Group

    Join the Sabre Red Workspace team for an exclusive sneak peek at the newest features currently in development. Your input in this hands-on session will have a real impact on what we’re doing at Sabre to make the workspace work for you.

    Sabre Profiles: New Look, New Features, New Capabilities!

    Join our Profiles Team to learn about new Sabre Profiles capabilities to help improve your client engagement, optimize your booking processes and protect customer data. Sabre Profiles is updating its look with a new user interface and exciting new features, such as the ability to automatically apply data stored in profiles to shopping and booking transactions. Come see our new design and learn about all the exciting new capabilities that we are delivering!

    Mission Commission: Taking Ticketed Commissions to New Heights

    Enjoy an advanced look at our newest Revenue Optimization product being pilot tested: Agency-Managed Commission. Learn how this exciting new product increases ticketed commission capture, improves consultant efficiency and reduces debit memos through intelligent automation.

    Managing Your Negotiated Rates with Hotel Program Manager

    Let us show you how easy it is to drive high revenue lodging bookings. Hotel Program Manager provides fast, accurate authorization of negotiated rates securely through Sabre. Get access to a suite of reports to efficiently manage both your own hotel programs and those negotiated by your Corporate Accounts.

    16:15 - 17:15

    Hitting the Bullseye: Override Commission Analytics

    The Sabre Usability team will lead this fun and engaging session where you can help drive the vision for the Sabre Back-End Commission Analytics dashboard. Recommended participants are Operations Managers, Commission and/or Revenue Analysts.

    Simplify Search with Air Shopping

    With your expertise and our air shopping tools, you will stay on top of the game. In this session, learn in-depth details about the powerful Sabre low fare search capabilities, including a comprehensive review of the latest products and enhancements.

    A New Way to Think about Travel Risk Management

    Travel Risk Management is always a top priority for Travel Managers. Join this workshop for an introduction to a new way of thinking about Travel Risk Management. Learn about new features in SafePoint, including an overview of our plans to transition customers from Sabre Traveler Security & Data Suite to SafePoint. We can't wait to show you the new Data Suite demo too!

    Content Merchandising Strategies for Corporations within GetThere

    Looking for a better way to merchandise content in GetThere? Come learn how GetThere is leveraging the Sabre Platform to improve your companies content strategy for Air, Hotel and Rail.

    Breaking Through Common Agent Productivity Roadblocks

    Your lens into an agent’s productivity inhibitors, as observed by the Sabre Global Consulting team over the last 3 years. Leveraging our rich and data-driven repository, we’ll tackle the most common challenges faced at the front line and glean insight into how to overcome these to achieve operational efficiency.

    19:00 - 23:00

    STX Casino & Party

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Prepare for Your Upgrade to the New Sabre Red Workspace

    This important session will tell you everything you need to know about upgrading to the new Sabre Red Workspace. Simplify your transition from the current Sabre Red Workspace with step-by-step instructions on how to leverage available training materials and other easily accessible resources.

    What's in your upsell? Personalizing the best airline offers

    Travelers are more informed than ever and getting more savvy and selective in the purchase decision. With so much to consider, don’t miss this chance to learn end-to-end best practices to select and fulfill the best fare using multiple fares per itinerary, branded fares and air extras.

    Intelligent Retailing – An Exercise in Optimizing Revenue

    Rethinking your revenue optimization through the lens of intelligent retailing is a key to success in the highly competitive travel agency industry. Join us to learn more about our retailing suite and the tools you can use to sell more of your most profitable products, increase margins and improve your competitive position.

    Data Suite: A winning combination to power your agency with data and analysis

    Whether it’s tracking policy compliance or analyzing how you measure up against the competition, you need data—and lots of it. Tapping into our powerful data store is easier than ever with our new Data Suite product. Attend this practical session to learn exciting innovations in data delivery and discover how to power your business with the right data.

    Customizing the nSRW – (SDK Session & widgets)

    Learn how you can drive workflow efficiency through the use of Widgets in Sabre Red Workspace. Topics covered include: advancing the workflow, custom widgets, private apps, and wrapping a script in Red Apps.

    08:45 - 12:15

    Hands On Training - the new Sabre Red Workspace

    This Hands-on training session gives you the opportunity to "test drive" the new Sabre Red Workspace in a classroom setting led by Sabre experts. NOTE: This is a 3.5 hour session and costs an additional $100.

    10:00 - 11:00

    How To: Group Travel Management for Pros

    Group Management has unique challenges. In this session, our experts will share both best practices and new tools to ensure you are well equipped to address this valuable market segment and their needs

    2018 & Beyond - GetThere Product Strategy & Vision

    If you are using GetThere today or evaluating a new Online Booking Tool, this will be a workshop you don’t want to miss. Our product team will walk through an overview of the 2018 GetThere roadmap and share how the future product vision and strategy complements the bigger corporate travel services strategy.

    Simplify the Business Trip Cycle with an Integrated Travel and Expense Solution

    Let's face it, expense reports are painful. It’s time to change that. Come learn about a flexible travel and expense solution that will enhance your traveler’s overall experience – pre-trip, in-trip, and post-trip – all while uncovering new program cost saving opportunities. In this session, you’ll discover how GetThere’s integration with TripCase is helping to simplify expense reports for the traveler with a seamless end-to-end solution.

    Maximize Air Search in the new Sabre Red Workspace

    Join our air experts to discuss the exciting evolution of air search in the new Sabre Red Workspace. We will reveal how our latest upgrades improve the air search experience for you to sell smarter and faster. Learn about the decision support bar and new modern air search capabilities and how they can contribute to your expertise.

    Reimagine Lodging in the New Sabre Red Workspace

    Learn more about shopping and booking lodging today in the new Sabre Red Workspace. See what intuitive search capabilities and content-rich hotel information is available for your agency to book the best properties for its travelers. Plus, get a sneak peek at the new Content Services for Lodging that offers more lodging content and functionality within new Sabre Red Workspace, coming in 2018.

    11:15 - 12:15

    Enabling Airline Retailing: Beyond NDC

    As airlines prepare to introduce the IATA led New Distribution Capability into their GDS distribution strategies, Sabre will continually evolve to offer the targeted and personalized retailing airlines require. Learn how using the power of the Sabre platform we will incorporate NDC into effective agency operations that drives success for both suppliers and travel buyers.

    Virtual Payments in Real Life

    The payment landscape is changing as new technologies and methods become more prevalent in all areas of our lives. Join our Payment Product team to learn more and discuss what this means for travel. How can you stay ahead of the curve and benefit from this emerging trend with consumers, corporations and other customers?

    Maximize Your Marketing: ClientBase and ClientBase Marketing Services

    Want to ensure you are reaching the right travelers with the right message and at the right time? Join our experts to better understand Marketing Services that maximize your profitability and sales success rates.

    Add-On Features to Supercharge Your New Sabre Red Workspace

    Learn about the premium features integrated within the New Sabre Red Workspace designed to elevate your service and productivity. Participating in this session will give you a preview into the newest innovations to help you sharpen your edge.

    Content Merchandising Strategies for Corporations within GetThere

    Looking for a better way to merchandise content in GetThere? Come learn how GetThere is leveraging the Sabre Platform to improve your companies content strategy for Air, Hotel and Rail.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • OTAs & Agency Developers

    Kick-off your STX with a welcome reception Monday in The Exchange Tradeshow. On Wednesday and Thursday, select from multiple sessions designed to help you deliver technology solutions that truly drive results. Many sessions offer the opportunity to participate in hands-on learning with the latest API’s as well as shape the future of Sabre API’s. Also experience live demos of the newest Sabre technology. And don’t miss the premier evening party on Wednesday night where you can have fun with peers across the travel spectrum!

    Monday, April 9
    09:00 - 17:00

    Sabre APIs from Start to Finish

    Full-day workshop with lunch included. Are you new to Sabre APIs or need a refresher on basics to advanced concepts? This hands-on workshop will guide developers on the end-to-end path to consume the latest and greatest Sabre API capabilities, from authentication, building shopping requests and even creating real reservations. Learn how to consume our APIs using tools such as PostMan and other developer resources. You will be required to bring your laptop to follow along the workshop. This workshop has an additional fee of $75.00.

    Sabre Red Workspace SDK Training

    Full-day workshop with lunch included. Build an app end-to-end using the Red App SDK. This is the perfect workshop if you are an Agency Developer looking to build your first private app. Learn how to create a seamless integration and customization of the new Sabre Red Workspace. Create workflows to increase efficiencies and reduce complexities by minimizing tasks. This workshop has an additional fee of $75.00.

    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:15 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    The Year of Intelligent Retailing

    You’ve heard from Sabre leaders about how we are reimagining the business of travel. In this afternoon session, Travel Network leaders reveal how the new platform is driving our overall direction and what it means for you. In addition, gain insights into how Sabre is enabling intelligent retailing throughout the travel ecosystem to support smarter and personalized shopping, merchandising advancements and business optimization. Hear from our Air and Lodging, Ground and Sea leaders about their strategies and product enhancements. We’ll wrap up with a dynamic keynote address.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Integrate Accessibility into Product Development

    Learn why accessibility and inclusive design is important to all products, and how you can integrate it into your product development process.

    The Path to Success: Sabre APIs Best Practices

    Meet and learn from our API experts in different product areas. See a live, hands-on demo with the latest orchestrated services. Learn more about sessionless APIs and our more advanced REST API services. You will also learn best practices to help you build high-quality applications using Sabre APIs.

    10:00 - 11:00

    Bargain Finder Max Optimization

    Sabre invests millions of dollars each year to reduce the complexity of shopping and enable a great search experience for you and your travelers. Learn in-depth details about our Bargain Finder Max capabilities, including recent and upcoming enhancements and tips on how to best optimize and tailor your search.

    New Sabre Red Workspace SDK

    A hands-on workshop on the technical details of the new Sabre Red Workspace Developer Toolkit and a deep dive on widgets and workflows forms.

    11:15 - 12:15

    Sabre Dev Studio and Sabre APIs: A Deeper Insight to Product Vision

    Foresight into the Sabre Dev Studio API product vision, developer tools and resources that will shape the future of travel apps. You will learn in-depth details about Sabre APIs, including recent and upcoming enhancements to orchestrated services and beyond.

    Machine Learning: Understanding the Invisible Force Changing our World

    Machine learning. It’s in the news. It’s discussed in corporate boardrooms. It’s on your mind. Machine learning algorithms seem to be everywhere, yet nowhere. Learn about this invisible force and how it is shaping our world. How will it reform your industry and change your job?

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    Navigation Workshop

    How do you know if the navigation and labels of your interface resonate with users? Learn a quick-and-easy way to validate with your customers before coding, plus card-sorting techniques to help you build navigation your customers will love.

    What’s in your upsell? Personalizing the Best Airline Offers

    Travelers are more informed, savvy and selective than ever. When it comes to choosing the best fare, there are many factors that affect the purchase value. Learn end-to-end best practices from searching for to fulfilling the best fare using multiple fares per itinerary, branded fares and air extras.

    15:00 - 16:00

    Red App Centre

    Learn more about the latest developments in the Red App Centre and the latest capabilities to publish and manage your public and private Red Apps.

    Beyond NDC: What does it mean to your Sabre API-based application?

    Hear from our experts on integrating NDC-enabled APIs into your Sabre systems. Take a sneak peek at the new NDC-based APIs for offer and order management.

    16:15 - 17:15

    APIs Reimagined: Introducing the New Sabre Content Services for Lodging APIs and Car APIs

    Learn about our new lodging and car APIs and how your agency can get access to Sabre’s robust content services.

    Corporate Travel APIs: Air Booking Kit for Managed Travel Programs

    Learn about the new REST APIs for managed corporate travel. Quickly deliver a policy-driven air shopping and booking solution with supplier preferencing, while reducing ongoing development costs and complexity. See a live demo of a user interface and typical workflow using the highly-orchestrated APIs. You’ll also see how Sabre is raising the bar for the Developer Experience (DX)!

    19:00 - 23:00

    STX Casino & Party

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Building Augmented Reality Apps Using JavaScript + Apple ARKit

    Augmented reality is all the rage, and with Apple releasing ARKit last year, developers are now able to more easily build augmented reality experiences without specialized hardware.Learn about ARKit, its composition and options for building an ARKit app using JavaScript. Create an ARKit app in this hands-on workshop using React Native, Expo and Three.js.Attendees must have an Apple device capable of running ARKit apps to see their work (iPhone 6S and newer). A laptop with MacOS is preferred, but not necessary.

    Inspiration, Intelligence, and Widgets. Oh my, the APIs!

    Join us as we showcase our Air Search Inspirational and Intelligence APIs. You will see firsthand new air widgets that help make adoption of these features easier than ever before. Come and get inspired!

    10:00 - 11:00

    Unleash the Power of VIMM to Improve User Experience

    There’s a simple mnemonic you can learn to improve the user experience (UX) of your products. VIMM (Visual, Intellect, Memory, Motor) helps you be mindful of the different UX-impacting cognitive loads placed on users. During this workshop you'll learn about these cognitive principles and identify their impact in popular websites and mobile apps.

    Automated Exchanges End-to-End: Chatbot + Backend APIs

    See a fully automated product in action through a chatbot prototype which provides self-service ticket exchange capabilities. Learn about the APIs that support these ticket modifications.

    11:15 - 12:15

    Leverage the Power of Data to Drive Business Performance

    Data is the basic building block of everything in analytics: reports built, analyses performed, decisions influenced, and optimizations derived. Learn how you can power your business with data and drive marketing efforts with our rich PNR, ticketing and air shopping data delivery services.

    Help Shape the Future of Sabre APIs

    Don’t let documentation slow you down when all you really want to do is code! Stop by to see a preview of Sabre’s new and improved API reference documentation and share your feedback.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Airline

    Kick-off your STX with a welcome reception Monday in The Exchange Tradeshow. General sessions on Tuesday give you a broad perspective on the travel industry along with insights into air travel trends and technology. Break-out sessions on Wednesday and Thursday provide the opportunity to dig deeper into vision/strategy, voice of the customer, and technology across all aspects of an airline’s business. And don’t miss the premier evening party on Wednesday night where you can have fun with peers across the travel spectrum!

    Use the Filter below to review the Wednesday and Thursday breakout sessions by segment.


    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:15 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 17:00

    Powering a Digital Airline

    Hear from Airline Solutions executives and industry thought leaders as they continue the conversation on powering a digital airline. Gain insights on decision sciences, intelligent retailing, personalization, and connected airlline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    19:00 - 23:00

    Airline Distribution Dinner – Private Event

    Reserve your place to join fellow industry thought leaders and experience dining at one of Dallas' hottest restaurants. Transportation included.

    Innovative global cooking is presented with flare at renowned Dallas landmark, Abacus. Shuttle will depart the hotel at 7:00pm from the Chantilly entrance.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:45

    Vision and Strategy: Commercial Platform - Focus on Revenue Optimization

    Join us to hear about Sabre's vision for the Commercial Platform 2.0 and why intelligent decision support will enable your airline to execute smart offers

    The Changing Landscape of Air Distribution

    Hear insight and perspective about the changing landscape of air commerce and distribution – the latest market trends and their impacts on our industry.

    Vision and Strategy: IX App Store & Cloud Enablement

    Your pervasive business problems solved off the shelf, with future-ready deployment.

    Deep Dive: Core Planning & Scheduling

    Blurring the lines between Commercial Planning and Operations - How does an airline create feasible schedules while considering operational contraints - a preview of Integrated Schedule Management.

    Vision and Strategy: Flight Management Platform Part 1

    Join our Flight Managerment leadership for a business update about the Sabre Flight Management suite

    Vision and Strategy: Operations and Crew Platform

    Hear from the Operations and Crew management business leadership on the state of the business and strategic direction

    10:00 - 11:00

    Technology Vision: Sabre Cloud Strategy

    Ready to go to the cloud with Sabre? Hear about our strategy and how we are partnering to make this a reality

    Vision and Strategy: Flight Management Platform Part 2

    Continuing from Part 1, we look ahead at strategic investment areas for Sabre Flight Management

    Technology Vision: Augmented Decision-Making

    How does technology enable better decision-making in airline operations? Learn how Sabre advanced decision support and alert based management technology enhances user capabilities and helps improve passenger experience

    Beyond NDC and the Evolution of the Indirect Channel

    Distribution Technology is evolving. As airlines prepare to introduce the IATA led New Distribution Capability (NDC) into their distribution strategies, Sabre will continually evolve to offer more targeted and personalized retailing solutions airlines require. After years of discussion and debate, NDC has finally started to take shape and this year the industry will move to adoption. What new opportunities does this bring to travel retailers and the future of your business?

    Vision and Strategy: Commerial Platform - Focus on Planning Optimization

    Join us to hear about Sabre's vision for the Commercial Platform 2.0 and why intelligent planning will drive smarter commercial and operational decisions.

    Deep Dive: Optimize Your Corporate Business

    Follow the money - discover ways to optimize your corporate business.

    11:15 - 12:15

    Deep Dive: Advanced Tactical Scheduling

    Let's explore ways that a scheduling tool can provide more prescriptive solutions for your airline.

    Voice of the Customer: Air Distribution

    A thought provoking discussion with distribution stakeholders about the latest challenges and opportunities in airline merchandising.

    Technology Vision: Power of Data in Operations and Airline Product and Resource Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined Operations / Crew / Flight session

    VoC: Key Use Cases in IX

    Thought-leading IX customers share how the platform enables their unique business strategy

    Vision and Strategy: The Future of Booking Classes

    Are we nearing the end of the booking class? Let's walk through what this means and how it impacts pricing and revenue management.

    Technology Vision: Power of Data in Operations and Airline Product and Resource Management

    We invite you to discuss leading practices and technology helping airlines leverage data from across the airline in flight ops decision-making. A combined Operations / Crew / Flight session

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:45

    Deep Dive: Strategic Pricing

    How can your airline proactively account for competitors effects? Join us to hear about Sabre's latest innovation around pricing optimization.

    VoC: Garuda (Crew/Ops Platform)

    Hear from a customer on their experience and best practices using Sabre Operations / Crew Technology

    Drive Revenue & Traveler Experience with Ancillaries

    Extending airline personalization strategies and delivering a consistent retail experience in the indirect channel has never been easier with Sabre’s new merchandising capabilities and rich visual content.

    Infosys: Partner Consultancy Discusses Strategy

    Infosys shares their unique approach to customer engagement and solving pervasive industry problems with IX

    Solution Focus: Flight Plan Manager

    Hear the latest and greatest and learn best practices for flight plan management

    Solution Focus: Schedule Reliability

    Join us as we showcase our latest innovation in Planning & Scheduling. We'll walk-through a demo to showcase how to create operationally reliable schedules with the right balance of economic tradeoffs.

    15:00 - 16:00

    Demo: Mobile Technology in Flight Operations

    How can we utilize the advantages of mobile technology, in airline operations? A detailed look at how our mobile solutions help drive efficiency and productivity

    Deep Dive: Boosting Ancillary Revenue

    Trouble boosting ancillary revenue? Let's discuss how to turn the dial on this revenue lever.

    Deep Dive: Schedule Optimization

    Explore opportunities to combine economic and operational information to create schedules that are both profitable and feasible with solutions like Fleet Manager.

    Solution Focus: Analytics, Segmentation, Personalization

    Deriving and applying customer insights is key to differentiation, hear how Sabre makes these real

    Vision and Strategy: The Future of Flight Planning

    We invite you to a discussion about bringing the 'connected flight' vision to life - our innovation outlook and the future of flight planning

    The Power of Distribution Data

    Unleash insights and leverage the power of distribution data to help you improve the traveler experience and the bottom line.

    16:15 - 17:15

    Tableau: Best Practices in Data Visualization

    Learn best practices from Tableau in UX and visualization for mission-critical data insights

    Vision and Strategy: Flight Management Platform

    Learn about our latest advances in flight management technology and how it matters to the operations / crew platform

    Vision and Strategy: Operations Research and Future Portfolio Integration

    Learn new insights from Operations Research and how you can think about integration in new ways

    A Platform for Success

    Gain insight into our vision and strategy for a modern platform infrastructure that enables you to take travel further by connecting products and solutions that enable intelligent retailing.

    Deep Dive: Schedule Synchronization

    How can airlines better align their strategies and goals across their airline or with codeshare partners? Participate to hear about Sabre's latest innovations with Codeshare Manager and Distribution Management.

    Vision and Strategy: The Operations and Crew Platform

    Learn about the latest advances in our Operations / Crew technology and how it matters to the flight management suite

    19:00 - 23:00

    STX Casino & Party

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Solution Focus: Flight Explorer Latest and Greatest

    We invite you to hear the latest and greatest on Flight Explorer

    1:1 Customer Meetings

    How can you truly minimize passenger impact from IROPS? Learn about our unique approach, the latest advances and future direction of our end-to-end recovery technology

    10:00 - 11:00

    Solution Focus: Crew Manager

    We invite you to an update on our flagship crew management platform and how it is shaping the future of airline crew management

    Solution Focus: eFlight Manager

    Bringing mobility to the flight deck - Join us for a detailed look at eFlight Manager

    11:15 - 12:15

    Solution Focus: Movement Manager

    Join us for an update on our flagship movement / tracking solution and its role at the heart of the connected airline

    1:1 Customer Meetings

    Available time to meet the Sabre team 1 on 1

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

  • Hotelier

    Improving upon our annual Sabre Hospitality Solutions Global Customer Forum, Sabre Technology Exchange (STX) will allow for an extra day of content and networking while enabling you to better understand how we are reimagining the business of travel. General sessions provide you a with a wide variety of valuable topics, from a broad perspective on the travel industry to trends and insights impacting hospitality technology and your business.

    Breakout sessions are designed to educate you on our vision and strategic areas of focus. Spend time with our experts as they discuss the digital transformation of the guest experience through direct and indirect distribution, channel optimization, customer acquisition, and dynamic personalization.

    Join us Monday evening for a welcome reception and The Exchange Tradeshow. Continue your stay Tuesday through Thursday with Sabre and segment-specific general and break-out sessions. Finally, don’t miss the premier evening party where you can have fun with peers across the travel spectrum!

    Monday, April 9
    17:00 - 19:00

    Welcome Reception in the Exchange

    Join fellow STX attendees in the Grand Ballroom for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, April 10
    08:00 - 09:00

    Continental Breakfast Buffet

    Stop by and grab a quick bite to eat before kicking off your sessions for the day.

    09:15 - 11:30

    STX Opening General Session

    Hear from Sabre CEO Sean Menke and more.

    11:30 - 12:00

    Lunch

    Enjoy lunch and meet some new acquaintances.

    12:00 - 14:00

    Dessert in the Exchange

    Talk to product experts and get live demos while enjoying a sweet treat.

    14:00 - 15:00

    Sabre Hospitality Solutions: Our Vision

    Spend time with Sabre Hospitality Solutions president, Clinton Anderson as he discusses our strategic direction and how the SynXis Enterprise platform has evolved. He'll also provide you with the latest updates on our innovative solutions coming to market in 2018 and beyond.

    15:00 - 15:30

    Data, Security, and Regulations: What it means for your hotel

    Join us as we discuss data security and industry regulations - what's the latest, how we're tackling the issues, and what it means for you.

    16:00 - 16:45

    The Science of Distribution

    Hear from Sabre Hospitality CTO, Eben Hewitt as he discusses distribution and the science behind it.

    17:00 - 19:00

    Hotelier and Hospitality Executive Cocktail Reception

    We hope you can join us for an evening of networking and fun.

    Wednesday, April 11
    07:45 - 08:45

    Continental Breakfast Buffet

    Start your day with a light breakfast before heading to your workshops.

    08:45 - 09:15

    Innovation in Hospitality

    Innovation is in our DNA. Learn about how Mark McSpadden is thinking about the future of technology and how it applies to the hospitality industry and to your business.

    09:15 - 09:45

    Partner Spotlight: Cendyn & Proxce

    Hear from two of our innovative partners as they discuss their businesses and how they are innoviating in hospitality.

    10:00 - 10:45

    Technology and Innovation: It's Who We Are

    Technology is ever-evolving, no one knows this better than Sabre leaders Joe DiFonzo and Vish Saoji. During this 45 minute general session, they'll explain where we are going, how we're getting there, and what it means for you and your business. You won't want to miss this one.

    10:45 - 11:30

    Artificial Intelligence & Trends Impacting Hospitality

    The power of artificial intelligence in the hospitality industry is priceless. Learn how Balaji is thinking about AI and Data & Analytics, the latest trends, and the opportunities that exist for hoteliers today.

    11:30 - 12:15

    Panel: Increasing Direct Conversions with the new SynXis Booking Engine

    The new SynXis Booking Engine is here. Learn more about how hoteliers are currently leveraging the new tool to drive increased direct bookings.

    12:15 - 13:30

    Lunch

    Enjoy lunch while networking and hearing about the latest in User Experience.

    13:45 - 14:30

    Keynote: Digital Transformation and the Future of Business (Data Technology Disruption)

    Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author.

    15:00 - 16:00

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Reimagine Lodging Distribution with Sabre GDS

    Thanks to the ever-evolving Internet and the proliferation of smartphones and tablets, the way people discover and book travel has dramatically changed. Industry innovators, like Sabre, are developing new ways to serve travel agencies. Come hear an update on Sabre Travel Network is reimagining indirect distribution for hotel supply partners.

    16:15 - 17:15

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Leveraging Data Insights to Optimize Distribution

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    19:00 - 23:00

    STX Casino & Party

    Join us for an evening cocktail reception with food, fun and networking.

    Thursday, April 12
    07:45 - 08:45

    Continental Breakfast Buffet

    Kick-start your day with a light breakfast.

    08:45 - 09:45

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Leveraging Data Insights to Optimize Distribution

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    10:00 - 11:00

    Corporate and Consortia Bookings at your Fingertips

    The average hotelier spends 400 hours every year arranging travel programs. Join this session to learn how you can save time and money with Sabre Business Travel Services. Increase your bookings and revenue.

    Property Operations Centered Around Your Guests

    Hoteliers are evolving the role and scope of the hotel PMS in order to stay competitive. The new SynXis Property Hub is intuitively designed to streamline operations for housekeeping, rate, and guest management capabilities from any device. Center your operations around exceeding guest expectations.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Leveraging Data Insights to Optimize Distribution

    Most hoteliers today don’t fully leverage the majority of the data they generate. Learn how SynXis Analytics Cloud, our reporting and analytics suite of solutions, specifically designed for the hospitality industry can help you fully leverage your critical data and lead to actionable decisions across your entire organization. Use your data to drive business value and enable world-class hospitality for your guests.

    11:15 - 12:15

    Driving Direct Bookings

    How can you master direct distribution – and master it fast? With SynXis Central Reservations, you have the necessary tools to reduce complexity and increase efficiency and conversion. Learn more SynXis Booking Engine, the industry's first booking engine that leverages a smart profile management system to drive dynamic personalization, increase conversion, and enhance the guest experience. Also, spend time in this session getting the latest on the new SynXis Voice Agent. Get to know your guests, and they'll get to know you.

    Channel Optimization & Indirect Distribution

    As a hotelier, you are constantly working to allocate resources in support of core business strategies such as channel optimization, and consumers have access to an unprecedented number of options to shop and book hotels. Hoteliers benefit from a presence in all major GDS’ to ensure global scale and visibility. At the same time, recent research indicates a significant growth in OTA bookings. These factors combined create a complex channel optimization strategy for hoteliers. How can you target both travel agents and travelers in their decision-making process to solicit new demand?

    Does Your Website Deliver Results?

    Let our Digital Experience team of experts review your hotel website and provide recommendations to help drive conversions. Whether your website has just been redesigned or been live for years, there are always improvements that can be made. The team will review SEO Strategy, User Experience, Content Strategy and overall Website Performance to provide tangible solutions for improving your website. Drop your business card at the “Digital Experience” booth in “The Exchange” product tradeshow on April 9 if you’d like your website reviewed.

    Creating a Seamless Guest Experience

    Hoteliers have access to a wealth of customer data, but due to the current landscape (duplicate profiles, fragmented data, and the absence of a single system of record), the ability to intelligently leverage and action on this data is limited. SynXis Guest Experience, the new solution built into the SynXis Enterprise Platform, allows for dynamic personalization at every step of the guest journey, comprehensive insights and analytics, and unified guest profiles with centralized guest management – providing a holistic view of each guest.

    12:15 - 13:00

    Boxed Lunch Departures

    That's a wrap! It's time to head home or head out to explore the city! Let us know if you would like us to provide you with a box lunch to enjoy on the go!

The Exchange Tradeshow

The Exchange at STX Dallas 2018 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, the Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality
  • Share ideas and best practices with colleagues in similar roles
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow
  • Get expert answers to your individual questions
  • Meet with suppliers who are ready to build partnerships

Frequently asked questions


What is the Sabre Technology Exchange (STX)?

In the past, I attended ATX, TTX or the Hospitality Solutions Customer Forum, does this replace those events?

Why should I attend?

STX promises industry insights, technology breakthroughs and unparalleled networking with travel professionals from all corners of the industry. This event provides an opportunity to hear from industry experts to help you outperform, out think and most importantly out innovate your competition. Join your peers and colleagues to explore the topics of intelligent retailing, distribution, NDC, digital transformation and many more. STX is your opportunity to make connections with expert resources and reimagine the business of travel.

When and where does STX take place?

There will be three STX events – Dallas, London, and Singapore. The Dallas event hosts a global audience of hoteliers, agencies, airlines, corporations, and developers and will also include a product showcase (“The Exchange”). The regional London and Singapore events are focused on specific content.

If you are unsure of which event to attend, please contact your account director.

Location Venue Dates Duration Scope Format
Dallas Hilton Anatole April
9 - 12
2.5 Days Global Sabre CEO keynote, audience breakout sessions, product showcase and evening party
London Hilton Metropole June
25 - 27
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Monday afternoon) and night out on the town (Tuesday evening)
Singapore Marina Bay Sands August
28 - 30
1.5 Days Regional Sabre CEO keynote, audience breakout sessions, product showcase (Tuesday afternoon) and premier evening event (Wednesday evening)

How much does it cost to attend?

Are there sponsorship opportunities available at STX?

What is the cancellation or refund policy?

Requests for refunds are subject to a $100 cancellation fee. The request must be made in writing to event.marketing@sabre.com and submitted prior to the stated cutoffs for each event, below. Cancellations made due to extenuating circumstances are reviewed on a case-by-case basis and require approval. Any cancellations made onsite are not eligible for refund.

  • STX Dallas - March 30, 2018
  • STX London - May 25, 2018
  • STX Singapore - July 30, 2018

Where can I find hotel and travel information?

There are three STX events in 2018 and will take place in Dallas, London, and Singapore.

How do I transfer my registration to another colleague?

Additional questions?


For additional information or questions, please contact either your Account Director or email our event management team at event.marketing@sabre.com. We look forward to seeing you soon.

DALLAS

April 9-12, 2018

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LONDON

June 25-27, 2018

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SINGAPORE

August 28-30, 2018

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