Collaborate
Innovate
Accelerate

Learn from top industry influencers and discuss the hottest topics in the travel and technology industry.

June 24-26 / Las Vegas / ARIA Hotel & Casino

REGISTER NOW LEARN MORE

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Pushing the Boundaries of Travel & Tech


As we continue to push the boundaries of travel and technology, Sabre is preparing to gather the broadest collection of global travel and technology leaders and industry experts for a singular flagship event: STX 2019.

STX is built on the belief that real innovation and the technology that drives it comes from the interconnectedness of our industry. By engaging in valuable networking opportunities, engaging with leading technology solutions and discussing compelling insights, you’ll return to your business prepared and motivated to join in our mission to reimagine the business of travel.

STX 2019 will be held at ARIA, a luxury resort in Las Vegas, from June 24-26. Take time to connect with your peers from across the industry and learn how new technologies can enable you to enhance distribution, retailing and fulfillment.

2018 STX Attendees


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Why Attend STX?


  • Learn from Industry Experts

    With engaging sessions designed for all travel industry stakeholders, STX 2019 provides insights on the latest relevant trends, technologies and best practices from industry experts spanning the business of travel. Justify your attendance (download) »

  • Make Connections

    Maximize your time by networking with peers from across the industry and making new connections with subject matter experts, vendors, friends and colleagues.

  • Expand Your Knowledge

    Participate in hands-on learning opportunities with dedicated workshops. Learn to use new technologies and strategies for enhanced traveler experiences.

  • And a Lot More

    Aside from the wealth of learnings and networking, enjoy breakfast, lunch, cool swag and admission to our fun evening networking event! Don’t miss this opportunity to mingle with the brightest minds driving innovation in travel. 

Keynote Speakers



  • Rachel Botsman
    Author, Academic Lecturer, Researcher

    Rachel Botsman is a world-renowned expert on an explosive new era of trust and technology and what this means for life, work and how we do business. She was named one of Fast Company’s Most Creative People, a Young Global Leader by the World Economic Forum, and one of the 50 most influential management thinkers in the world by Thinkers50.

    View more +

  • John Foley
    Former solo pilot of the Blue Angels and motivational speaker

    John Foley is a former lead solo pilot of the Blue Angels, a Sloan Fellow at Stanford School of Business, a gratitude guru and an expert in the how of high-performance teams. His exciting, rare journey inspires awe, triggering audiences to take action and rethink what they believe is possible. John employs intense realities as a metaphor to motivate teams to reach for their highest potential while empowering organizations to sustain excellence under dynamic change.

    View more +


General Session Speakers



  • Sean Menke
    President & CEO, Sabre

    Sean Menke is president, CEO and a member of the board of directors for Sabre. Sean is focused on connecting people and places with technology that reimagines the business of travel through leading more than 9,000 colleagues across a global organization that is focused on customer success. Prior to joining Sabre in 2015, he held a variety of senior roles in airline management over 25 years.

  • Dave Shirk
    President, Travel Solutions

    Dave Shirk is the executive vice president & president of Travel Solutions, an organization that includes both Travel Network and Airline Solutions, as well as data and analytics and NDC-enabled solutions. Dave joined Sabre in 2017. He has more than 25 years of high-tech experience across product management, product development, marketing, sales, and general management.

  • Clinton Anderson
    President, Hospitality Solutions

    Clinton Anderson is executive vice president & president of Hospitality Solutions. He oversees the world’s leading provider of hospitality distribution technology, allowing hoteliers to increase revenues while providing distinct, dependable experiences for their guests. Clinton joined Sabre in 2014. Prior to joining Sabre, he co-founded a private investment fund focused on small cap businesses and was a partner at a global business consultancy where he led the consumer products and performance improvement practices.

  • Wade Jones
    President, Travel Network

    Wade Jones is executive vice president & president of Travel Network. He leads the world’s largest travel marketplace, connecting travel buyers and sellers. Wade joined Sabre in 2015 in the product, marketing and strategy role for Travel Network globally before assuming his current role in 2017. Prior to Sabre, he held senior executive positions with marketplace technology companies.

  • Cem Tanyel
    President, Airline Solutions

    Cem Tanyel is executive vice president and president of Airline Solutions, overseeing the world’s leading provider of technology solutions that enable airlines to market, sell, serve and operate to drive revenue and efficiency, while delighting travelers. Prior to joining Sabre in 2018, Cem held a variety of global leadership roles in mission critical, industry-focused, enterprise software businesses.

  • Sundar Narasimhan
    President, Sabre Labs and Product Strategy

    Sundar Narasimhan is senior vice president and president of Sabre Labs and Product Strategy. He oversees the creation of Sabre’s technology vision and strategy, next-generation platform incubation and operations research efforts. Sundar joined Sabre in 2018. Prior to joining Sabre, he previously served as CTO of ITA Software, which was acquired by Google. He also served as a director of engineering at Google, where he led teams that worked on the company’s hospitality focused efforts.

  • Dave Moore
    Senior Vice President, Product Development – Travel Solutions

    Dave Moore is the senior vice president of product development for Travel Solutions where his responsibilities include global product management and product development for Travel Solutions. He joined Sabre in 2016 and has more than 30 years of leadership experience across software and technology products, e-commerce and omni-channel retailing, software architecture and engineering, product development, global solution delivery and enterprise transformation.

  • Kathy Morgan
    Vice President, NDC Solutions

    Kathy Morgan is the vice president of NDC Solutions. Kathy is responsible for defining and driving Sabre’s product strategy and roadmap for next generation retailing and distribution solutions, leveraging NDC standards. She has held a variety of leadership positions at Sabre over the last 25 years in support of the travel agency and travel provider communities.


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Schedule

While STX offers a wide variety of content, with over 240 individual workshop sessions, each track is carefully tailored to meet your specific needs. You can explore the full agenda by clicking on the icons below. Find the track that most interests you and register today!


  • Travel Agency

    Choose from a wealth of presenter-style sessions on the latest trends, products and best practices for intelligent retailing. Hear from our experts on important topics such as NDC, the latest in air shopping, lodging, distribution and fulfillment. Participate in hands-on learning opportunities with workshops for frontline agents, including how Sabre Red 360 can bring the full spectrum into view. Or choose from a wide range of basic and advanced Trams, ClientBase and ClientBase Marketing Services workshops.

    Choose your learning path now and explore how intelligent retailing can enhance the traveler experience and help you outperform.


    Monday, June 24
    9:00 - 12:30

    ClientBase for Windows Basics: Mastering ClientBase for Windows for New Users

    Are you a new ClientBase for Windows user, or just getting up to speed? Have you already used CBW, but want to brush up on your skills?  This workshop is for you. Learn how to create a profile and how to add important client information, as well as best practices for using marketing codes.

    Trams Back Office Basics: Mastering Trams for New Users

    Are you a new Trams Back Office user, or just getting up to speed? Have you already used TBO, but want to brush up on your skills? This workshop is for you. You'll be exposed to a complete product overview with a comprehensive discussion on bookkeeping routines.

    ClientBase Online Basics:  Mastering ClientBase Online for New Users

    Are you a new ClientBase Online user, or just getting up to speed? Have you already used CBO, but want to brush up on your skills? This workshop is for you. Learn how to create a profile and how to add important client information, as well as best practices for using marketing codes.

    12:30 - 1:30

    Lunch

    Enjoy a light lunch and meet some new acquaintances.

    1:30 - 2:30

    ClientBase for Windows/ClientBase Online Advanced: Driving ClientBase Adoption

    Are you struggling to effectively integrate ClientBase into your agency culture?  In this class we will help you take the necessary steps to motivate your agents to adopt and maximize ClientBase.

    ClientBase and Sabre Red 360:  PNR Import/PNR Merge

    New!  Learn how your agency can take full advantage of utilizing ClientBase in Sabre Red 360. This session will focus on PNR and PNR import features.

    Trams Tech Talk: Latest Trams Technology Updates

    Love tech? This workshop is for you! Learn all about APIs, TAS, remote connections, EUA, and more.

    2:45 - 3:45

    Trams Back Office Advanced: Payment and Invoices

    Take Trams Back Office to the next level. This workshop will teach you how to navigate the payment screen, enter payments, clean up core reports, create and use client negative vouchers, close an invoice with a voucher, close a group of invoices on different client or vendor profiles with a single payment, write off a client or vendor balance, clear an unapplied balance, and more.

    ClientBase Advanced: Top 5 Crystal Reports to Build Your Business

    Agency management and advisors alike know that reports are the key to understanding the business.  Come to this session to gain insights on the most important reports available to optimize your business and grow revenue AND profitability.  We’ll dig into 5 of the most important ones during the workshop, and provide highlights on others.

    ClientBase Online: Introducing the New Advisor Dashboard with Commission Tracking

    Come learn how our new Advisor Dashboard will help you plan, track, follow-up, and guide your client’s travel experience.  You'll also be introduced to our new Commission Tracking feature designed to help you track your goals, commission activity, paid status and projected commissions.

    4:00 - 5:30

    STX Opening General Session

    Sean Menke, Sabre president and CEO will discuss Sabre’s commitment to innovation and helping our customers drive commercial success to win in the marketplace. Afterwards, hear from our featured keynote speaker, Rachel Botsman. Rachel is a world-renowned expert on an explosive new era of trust and technology and what that means for life, work and how we do business.

    5:30 - 7:00

    Welcome Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, June 25
    8:00 - 8:45

    Breakfast Buffet

    We'll have a light breakfast ready at 8:00 a.m. Stop by and grab a quick bite and a coffee to go, or sit and stay awhile connecting with old friends and making some new contacts. It's a great way to kick off your day before diving into your sessions.

    8:45 - 9:30

    Travel Technology General Session: Accelerating the Journey to Growth

    Hear Sabre’s technology leaders discuss how Sabre’s platform is transforming travel technology to take advantage of innovative capabilities that will help companies across the travel ecosystem achieve accelerated growth.

    10:00 - 11:15

    We’ve got your back

    Sabre Travel Network’s business strategy is to be the marketplace that connects buyers and sellers of travel services. In recent years it has required a lot more from Sabre to manage the travel booking workflow in a world of increasing complexity. In this presentation, Wade Jones will share a ‘behind the scenes’ view on what Sabre does on our customers’ behalf and will address the key issues and challenges that are top of mind for our partners and customers.

    11:45 - 1:30

    Lunch & General Session: Experience the way the world travels

    Enjoy lunch and hear from industry-leading experts as they showcase Sabre’s best-in-class products with live demonstrations that will help drive your business to the next level.

    1:45 - 2:45

    Trams Back Office Advanced: Optimizing GDS Processes

    Could your GDS interfaces be serving you better?  We'll review global defaults, record locator, scheduled tasks, print module configuration, downloading and processing options, processing error reports, and more.

    Maximize the Air Shopping experience in Sabre Red 360

    Join our air experts to discuss the exciting evolution of air search in Sabre Red 360. Discover the latest enhancements to the air search experience for you to sell smarter and faster. Learn in-depth details about Sabre's leading best fare search capabilities and how they can contribute to driving sales and expanding your expertise.

    Beyond NDC: Sabre Red 360

    NDC standard content will soon be available on Sabre Red 360. Join this preview to get a first look at how Sabre Red 360 will deliver intelligent retailing right to your fingertips.

    ClientBase for Windows: Foundation for Administrators

    Every house needs a solid foundation. It is crucial that ClientBase for Windows is set up to ensure agents work effectively and efficiently.  Learn how to create new user logins, branches, PNR merge rules, user-defined fields, and effective marketing codes. You'll also learn how to modify data globally, update your software and take part in beta testing.

    ClientBase for Windows/Trams Back Office: Managing Groups

    Handling groups is one of the most complex tasks agencies have to handle.  During this session, you'll get an overview of how Trams groups work, how to choose the right groups accounting/reporting options for your agency, and how to record and report on group transactions. You'll also get an overview of some of the features of ClientBase for Windows that make managing groups simpler and more effective.

    Accessing the full spectrum of Content in Sabre Red 360

    From preferred rates to branded fares to car extras, Sabre Red 360 connects you to a full spectrum of bookable content. Join a cross-functional team of Sabre subject matter experts for an interactive demo of Sabre Red 360. See the latest features and get an exclusive first look at the opportunities Content Services for Lodging (CSL) and New Distribution Capability (NDC) will bring tomorrow.

    1:45 - 4:45

    Hands-On Workshop: Sabre Red 360 Beginner

    Take a test drive! Learn to navigate the new Sabre Red 360 with the help of our experts. NOTE:  This is a 3 hour session and costs an additional $100.

    3:00 - 4:00

    Trams Back Office Advanced: Evaluating your data with Crystal Reports

    With over 200 Trams Crystal Reports available, it's hard to know which ones will best meet your business needs. This workshop will focus on a specific group of reports that will improve customer-facing reporting.

    Agency eServices gets a makeover

    Join us for a sneak peek at Sabre Central, your brand new one-stop-digital-shop which will replace Agency eServices this year.  Come learn about our support tools and services, exchange ideas with your community, and hear about the Sabre Central Marketplace, making it easier than ever to order products that work on the Sabre Platform. We can't wait to show you how we’re transforming your digital service experience.

    ClientBase for Windows/Trams Back Office Advanced: Bridging the gap between Front and Back Office

    Seamless workflow is every agent's dream. This workshop will highlight all of the ways that ClientBase and Trams Back Office work together, explaining what information is shared, with a specific focus on invoices and best practices.

    The future of APIs, data and analytics

    Today's savvy travelers expect you to know what they want before they do. Come to this session to discover how we can help you tap into the vast amount of travel-related data, such as tickets, PNRs and shopping behavior. Learn about the APIs that will help you develop user experiences and robot applications to offer travelers just what they want. We will also work through a guided series of activities designed to influence our next data API.

    Sabre Red 360 Web Solution

    Sabre Red 360 goes online! Come and see how we've enabled Sabre Red 360 with browser based connectivity. Search, book, amend and fulfill travel from anywhere with an internet connection.

    ClientBase/ClientBase Marketing Services: New features

    Need to catch up on the latest changes to ClientBase and ClientBase Marketing Services?  Visit us to see the latest improvements that you could be using to boost your sales and productivity and get a glimpse of what's in the works for these products.

    Airline Retailing: when the "Yes" fare is not the lowest fare

    Travelers are more informed, savvy and selective than ever. When it comes to choosing the best fare, there are many factors that affect the purchase value. Learn end-to-end best practices on how to effectively compare offers in your quest to find a traveler's "Yes" fare.

    Making ticket change easier with Automated Refunds and Automated Exchanges

    You love delighting customers, but is ticket change getting in the way? Join the refund and exchange team for a demo on how Sabre Automated Exchanges, Automated Refunds and Schedule Change simplifies it all for you. With top tips and a focus on recent enhancements, this demo is focused on making things easier, allowing you to focus on what you do best: sales and service.

    Sabre Red 360: Customize your way

    Join this power hour to learn all there is to know about the Sabre Red 360 Developer Toolkit. Ask the experts your question on next generation scripting technology.

    4:15 - 5:15

    Introduction to GetThere

    During this live demo, get a complete overview of our online booking tool, covering site management, configuration, travel policy, shopping and booking, messaging as well as other features to enable you to increase compliance, while reducing travel spend. Interested in becoming a GetThere reseller? This session is for you!

    Taking the complexity out of travel disruption with Sabre SafePoint

    Help your agency stand out from the crowd by offering a travel disruption management service that is easy and automated. This session will cover recent enhancements of Sabre SafePoint, how easily it integrates with TripCase and a live demo.

    ClientBase Marketing Services: TouchBase and Custom Promotions

    With so many marketing options available, how does one choose? Learn the benefits and processes of marketing with ClientBase Marketing Services.  Review our targeted email marketing , discuss the  targeting strategies of supplier promotions,  learn how to keep yourself front of mind using TouchBase and how to get your own content out using Custom Promotions.

    Content Services for Lodging - saying yes to more revenue: Beginner

    Understand the basics of Content Services for Lodging, Sabre’s latest offering to integrate multi-source, multi-representation of GDS, aggregator, and agency-sourced lodging content within one single display. Whether you use Sabre Red 360, your agency’s booking tool or an online booking tool, this session is for you.

    Securing more sales in Sabre Red 360

    Get the insiders' tips on how to make the most of your Sabre Red 360 upgrade. This interactive demo will go beyond the basics and focus on best practices to speed up the workflow, including added benefits when you add on Trip Proposal. Get all the insights to leverage Sabre Red 360 in order for you to provide the best customer experience.

    Beyond NDC: Sabre Red 360

    NDC standard content will soon be available on Sabre Red 360. Join this preview to get a first look at how Sabre Red 360 will deliver intelligent retailing right to your fingertips.

    ClientBase Online Advanced: Taking Res Cards to the next level

    You’ve mastered ClientBase Online Res Cards and Invoices and you're ready to take it to the next level. Learn about Service Provider details, as well as how to add attachments, use itemization, user different forms of payment, copy one reservation or Res Card, print documents and more.

    Trams Back Office: New features & API

    Take an in-depth look at the latest features of Trams Back Office, and get introduced to the new Trams API - a seamless way to import and extract data into the Trams database.

    5:30 - 7:00

    Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Wednesday, June 26
    8:00 - 8:45

    Breakfast Buffet

    Kick-start your day with a light breakfast buffet before heading off to sessions. Come and go or sit and stay - it's up to you!

    8:45 - 11:45

    Hands-On Workshop: Sabre Red 360 Beginner

    Take a test drive! Learn to navigate the new Sabre Red 360 with the help of our experts. NOTE:  This is a 3 hour session and costs an additional $100.

    9:00 - 10:00

    The Very Real Benefits of Sabre Virtual Payments

    Learn how virtual payments are driving very real value, specifically in the travel industry, and how Sabre Virtual Payment’s new expanded offering leverages best-in-class technology and commercial partners to deliver a comprehensive travel-focused payment solution. Discover how easy it is to realize the proven economic, purchase control and data quality benefits of virtual payments with Sabre Virtual Payments.

    Trams Back Office Advanced: Validating your data with reconciliations

    Do you sometimes wonder if your data in Trams is accurate? Ease your mind by attending this workshop where you'll learn to verify your data using a variety of reconciliation reports. You'll, explore the bank, credit card merchant and agent reconciliations reports.

    ClientBase for Windows/Trams Back Office Advanced: Vouchers and Receipts

    Vouchers play a major role in every day life for a travel agency. During this session, learn what to use them for, how to create them in ClientBase, and how to find a client's open voucher balance easily in their ClientBase profile.

    Maximize the Air Shopping experience in Sabre Red 360

    Join our air experts to discuss the exciting evolution of air search in Sabre Red 360. Discover the latest enhancements to the air search experience for you to sell smarter and faster. Learn in-depth details about Sabre's leading best fare search capabilities and how they can contribute to driving sales and expand your expertise.

    Beyond NDC: Focus Group

    As NDC becomes a reality for the industry, join this session to hear how our Beyond NDC program is leading the way for this new distribution model. You will also hear directly from one of Sabre’s IATA NDC working group representatives about challenges being faced as NDC momentum grows within the airline industry.

    Content Services for Lodging: Advanced

    Go beyond the basics and deep dive into Content Services for Lodging. Become a pro at preferencing and search capabilities and learn about our efficiency-generating data normalization. Bring your laptops; this session is hands-on.

    Securing more sales in Sabre Red 360

    Get the insiders' tips on how to make the most of your Sabre Red 360 upgrade. This interactive demo will go beyond the basics and focus on best practices to speed up the workflow, including added benefits when you add on Trip Proposal. Get all the insights to leverage Sabre Red 360 in order for you to provide the best customer experience.

    ClientBase Online Advanced: Improving efficiency with Live Connect

    How can you focus more of your time on sales? Live Connect in ClientBase Online will allow you to do just that.  Join us as we show you how to save time and improve efficiency by electronically transmitting profile and reservation details between ClientBase and online booking engines.

    10:15 - 11:15

    ClientBase for Windows/ClientBase Online/ClientBase Marketing Services: Mastering Personalization

    How are you using your customer data? Join us as we explore the power of personalization.  We'll show you helpful tips and tricks to improve customer experience and loyalty, and increase revenue with ClientBase and ClientBase Marketing Services personalization.  Optimize your data further when using TouchBase, and Custom Promotions.

    Take charge of your airfare revenue with Agency Retailer

    Rethinking your revenue optimization is key to success in this industry. Join us to learn more about our retailing suite and the tools you can use to sell more of your most profitable products, increase margins and improve your competitive position.

    Trams Back Office Advanced: Maximizing Your General Ledger

    Is your General Ledger being used correctly?  This workshop will guide you on the path to making your General Ledger reporting stress-free. Learn tips and tricks to optimize your data, import recurring entries, enter group entries, reconcile your General Ledger, create TCR reports, and more!

    Airline Retailing: when the "Yes" fare is not the "Lowest" fare

    Travelers are more informed, savvy and selective than ever. When it comes to choosing the best fare, there are many factors that affect the purchase value. Learn end-to-end best practices on how to effectively compare offers in your quest to find a travelers "Yes" fare.

    Ask the Experts: Investment Focus for 2019

    Hear from our product leaders on Sabre's product focus and strategy for 2019. Bring your questions to this interactive session so we can discuss and debate the new opportunities in todays marketplace. Product areas include: Air, Backoffice, Content Services for Lodging, Data & Analytics, Revenue Optimization, Sabre Red 360, and Virtual Payments.

    Get ready for Content Services for Lodging in Sabre Red 360

    Get ready for an exciting future development: Content Services for Lodging in Sabre Red 360! Find out what’s coming and how to prepare for this important integration during this live demo.

    ClientBase: Introducing Sabre Profile Sync

    Your ClientBase data can now be synced with Sabre Profiles saving you time and effort. This workshop explains how the synchronization works, and how to get started.

    The Very Real Benefits of Sabre Virtual Payments

    Learn how virtual payments are driving very real value, specifically in the travel industry, and how Sabre Virtual Payment’s new expanded offering leverages best-in-class technology and commercial partners to deliver a comprehensive travel-focused payment solution. Discover how easy it is to realize the proven economic, purchase control and data quality benefits of virtual payments with Sabre Virtual Payments.

    11:45 - 1:30

    Lunch and STX Closing General Session

    Enjoy lunch while networking and hearing about the latest in travel.

    1:30 - 2:30

    Stay connected with Sabre Travel Communication

    Want to stay connected with your travelers? Find out how Sabre Travel Communication helps you deliver the best service and always stay in touch with your customers. In this session, you will learn about our recent enhancements such as the new Travel Document API and custom messaging.

    Content Services for Lodging: Beginner

    Understand the basics of Content Services for Lodging, Sabre’s latest offering to integrate multi-source, multi-representation of GDS, aggregator, and agency-sourced lodging content within one single display. Whether you use Sabre Red 360, your agency’s booking tool or an online booking tool, this session is for you.

    Beyond NDC: Focus Group

    As NDC becomes a reality for the industry, join this session to hear how our Beyond NDC program is leading the way for this new distribution model. You will also hear directly from one of Sabre’s IATA NDC working group representatives about challenges being faced as NDC momentum grows within the airline industry.

    1:45 - 2:45

    Focus Group: Data Driven Insights

    In this session, you will learn how this is shaping the travel business and how are the industry most innovative players addressing these needs.

    ClientBase for Windows Advanced: Improving efficiency with Live Connect

    How can you focus more of your time on sales? Live Connect in ClientBase for Windows will allow you to do just that.  Join us as we show you how to save time and improve efficiency by electronically transmitting profile and reservation details between ClientBase and online booking engines.

    ClientBase for Windows Advanced: Taking Res Cards to the next Level

    You’ve mastered ClientBase for Windows Res Cards and Invoices and you're ready to take it to the next level. Learn about Service Provider details, as well as how to add attachments, use itemization, user different forms of payment, copy one reservation or Res Card, print documents and more.

    Trams Back Office Advanced: Best practices for an efficient workflow

    We could all use a little more time in our day. This class will explore some of the best practices for improved workflow efficiency. Come learn, and share some of your own best practices as well!

    Phocuswright Insights: The Future of Travel Retailing

    The world of retail - from merchandising, distribution and fulfillment - in the travel industry is evolving rapidly due to technological innovation driving increased consumer expectations.

    1:45 - 3:45

    Hands-On Workshop: Sabre Red 360 Expert

    We know you are a pro! This workshop is for seasoned users of Sabre Red 360. Learn how to make the most of all the new features from our team of Sabre experts. NOTE: This a 2 hour session and costs an additional $100

    3:00 - 4:00

    ClientBase for Windows/ClientBase Online/ClientBase Marketing Services: Understanding Sync

    Data synchronization is critical for driving efficiency and reducing errors. This workshop explains synchronization across ClientBase Online, ClientBase for Windows and ClientBase Marketing Services. You'll learn about general setup, marketing, syncing with multiple databases, and limitations of the synchronization process.

    Making ticket change easier with Automated Refunds and Automated Exchanges

    You love delighting customers, but is ticket change getting in the way? Join the refund and exchange team for a demo on how Sabre Automated Exchanges, Automated Refunds and Schedule Change simplifies it all for you. With top tips and a focus on recent enhancements, this demo is focused on making things easier, allowing you to focus on what you do best: sales and service.

    Focus Group: Air Products

    Come and spend time with our Air Product leaders, discover more about our focus and strategy, and exchange views on both challenges and opportunities in the marketplace today. Have your questions ready!

    Accessing the full spectrum of Content in Sabre Red 360

    From preferred rates to branded fares to car extras, Sabre Red 360 connects you to a full spectrum of bookable content. Join a cross-functional team of Sabre subject matter experts for an interactive demo of Sabre Red 360. See the latest features and get an exclusive first look at what opportunities Content Services for Lodging (CSL) and New Distribution Capability (NDC) will bring tomorrow.

    ClientBase for Windows/ClientBase Marketing Services Advanced: Grading your client data

    Does your database need a kick-start to really support your targeted marketing strategy? Maintaining a rich client database is a day-to-day task. This workshop offers creative ideas to get your database ready, assist your agents with data entry and start heading in the right direction to more effective marketing. You'll learn how to do a high level database analysis, tips and tricks to clean your data, and how to use valuable travel history to quickly populate marketing codes.

    Hear all about it: Air Extras

    Selling extra services is now as easy as booking and selling the airfare. Join us for this session and learn how to best support travelers’ requests for extra services.

    ClientBase for Windows/ClientBase Online:  The Love Boat

    Anchors Away! ClientBase is so much more than a productivity tool. Set sail with us in this relaxed and informal workshop to steer the course of ClientBase’s future and discuss with others your anchors to speed up your daily routine. This is promised to be a fun and interactive session.

    Agency eServices gets a makeover

    Join us for a sneak peek at Sabre Central, your brand new one-stop-digital-shop which will replace Agency eServices this year.  Come learn about our support tools and services, exchange ideas with your community, and hear about the Sabre Central Marketplace, making it easier than ever to order products that work on the Sabre Platform. We can't wait to show you how we’re transforming your digital service experience.

    4:00 - 6:00

    Reception in the Exchange

    Take one final spin around the Exchange to ensure you get all of your questions answered!

    8:00 - 11:00

    STX Closing Night Party

    Let's end STX 2019 on a high note. Join us for an evening out at a Las Vegas hot spot for food, fun, networking and dancing.

  • OTA & Developer

    Get hands on with every element of Sabre APIs with a wealth of presenter-style sessions, workshops, demos and more. Participate in peer-to-peer discussions to share your design and build experiences, and help us shape the future of Sabre APIs.

    Choose your learning path now and explore how intelligent retailing can enhance the traveler experience and help you outperform.

    Monday, June 24
    9:00 - 3:45

    Workshop: Advanced Air Shopping Optimization

    {[A-CUSTOM TAG:SPACE]} Full day workshop: Spend the day with Sabre experts to unpack and simplify the complexity of air shopping. Bring your laptop to actively participate in this hands-on workshop as we guide developers through the basics to advanced capabilities of Bargain Finder Max and how to best optimize your search. You will need to bring your laptop to the session.

    NOTE: This workshop has an additional fee of $100.00. Includes breakfast from 8:00 a.m. - 9:00 a.m. and lunch.

    Workshop: Sabre APIs from start to finish

    {[A-CUSTOM TAG:SPACE]} Full day workshop: Are you new to Sabre APIs or need a refresher on basics to advanced concepts? This hands-on workshop will guide developers on the end-to-end path to consume Sabre's latest API capabilities. Learn how to use tools such as Postman. You will need to bring your laptop to the session.

    NOTE: This workshop has an additional fee of $100.00. Includes breakfast from 8:00 a.m. - 9:00 a.m. and lunch.

    Workshop: Sabre Red 360 SDK Training

    {[A-CUSTOM TAG:SPACE]}

    Full day workshop: Join this session for hands-on training on how to build an app end-to-end using Sabre Red 360 SDK. This is the perfect workshop if you are an Agency Developer looking to build your first private app. Learn how to create a seamless integration into your workflow and customization of Sabre Red 360. You will need to bring your laptop to the session.


    NOTE
    : This workshop has an additional fee of $100.00. Includes breakfast from 8:00 a.m. - 9:00 a.m. and lunch.

     

     

    12:30 - 1:30

    Lunch

    Enjoy a light lunch and meet some new acquaintances.

    4:00 - 5:30

    STX Opening General Session

    Sean Menke, Sabre president and CEO will discuss Sabre’s commitment to innovation and helping our customers drive commercial success to win in the marketplace. Afterwards, hear from our featured keynote speaker, Rachel Botsman. Rachel is a world-renowned expert on an explosive new era of trust and technology and what that means for life, work and how we do business.

    5:30 - 7:00

    Welcome Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, June 25
    8:00 - 8:45

    Breakfast Buffet

    We'll have a light breakfast ready at 8:00 a.m. Stop by and grab a quick bite and a coffee to go, or sit and stay awhile connecting with old friends and making some new contacts. It's a great way to kick off your day before diving into your sessions.

    8:45 - 9:30

    Travel Technology General Session: Accelerating the Journey to Growth

    Hear Sabre’s technology leaders discuss how Sabre’s platform is transforming travel technology to take advantage of innovative capabilities that will help companies across the travel ecosystem achieve accelerated growth.

    10:00 - 11:15

    We’ve got your back

    Sabre Travel Network’s business strategy is to be the marketplace that connects buyers and sellers of travel services. In recent years it has required a lot more from Sabre to manage the travel booking workflow in a world of increasing complexity. In this presentation, Wade Jones will share a ‘behind the scenes’ view on what Sabre does on our customers’ behalf and will address the key issues and challenges that are top of mind for our partners and customers.

    11:45 - 1:30

    Lunch & General Session: Experience the way the world travels

    Enjoy lunch and hear from industry-leading experts as they showcase Sabre’s best-in-class products with live demonstrations that will help drive your business to the next level.

    1:45 - 2:45

    Accelerate the business of travel with Sabre Dev Studio and Sabre APIs

    Discover the breadth of Sabre APIs to help you shape the future of travel. Join this session to learn more about our vision, developer tools, resources as well as new and upcoming enhancements that can enable you to build apps that move the world.

    Get the most out of Sabre Authorized Developer Program

    Looking for opportunities to reach new customers? Learn about new, exciting ways to market and drive more sales for your offerings than ever before. Get to know the Sabre App Marketplace, Sabre's one-stop-shop for travel agencies to browse and purchase all offerings built on the Sabre platform.

    3:00 - 4:00

    The future of APIs, data and analytics

    Today's savvy travelers expect you to know what they want before they do. Come to this session to discover how we can help you tap into the vast amount of travel-related data, such as tickets, PNRs and shopping behavior. Learn about the APIs that will help you develop user experiences and robot applications to offer travelers just what they want. We will also work through a guided series of activities designed to influence our next data API.

    Sabre Red 360: Customize your way

    Join this power hour to learn all there is to know about the Sabre Red 360 Developer Toolkit. Ask the experts your question on next generation scripting technology.

    4:15 - 5:15

    Path to success: Sabre APIs Best Practices

    Let us show you how easy it is to use Sabre APIs. Meet our team and learn the best practices to build high-quality applications using Sabre APIs, with this live, hands-on demo.

    Revenue Optimization APIs

    We know how important revenue optimization is to your agency. Join us to learn how Sabre APIs can help you rethink revenue optimization. Learn how to can create actionable analytics, and integrate commission and mark-up capabilities into your applications, enabling you to sell more of your most profitable products and increase your margins.

    5:30 - 7:00

    Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Wednesday, June 26
    8:00 - 8:45

    Breakfast Buffet

    Kick-start your day with a light breakfast buffet before heading off to sessions. Come and go or sit and stay - it's up to you!

    9:00 - 10:00

    Sabre Virtual Payments: API integration

    Sabre Virtual Payments' new expanded offering leverages best-in-class technology and commercial partners to deliver a comprehensive travel-focused payment solution for your online business. Join our technical experts for detail on the ease and flexibility of deployment and help your agency realize the proven benefits of virtual payments.

    Developer Experience matters

    In this session you will find out how Sabre is raising the bar for the Developer Experience (DX). Learn more about the latest developments into Sabre Dev Studio, and how we are transforming our Developer Experience to access the Sabre Platform.

    10:15 - 11:15

    Lodging Reimagined: Develop best in class booking tools with Content Services for Lodging

    Creating a best in class booking tool has never been easier with Sabre's Content Services for Lodging APIs. Learn how you can get more content, faster response times, and increased agent efficiency using industry-leading technology to deliver best in class services.

    Optimizing the Air Shopping experience

    Are you offering the best flight options for your travelers and enabling a great search experience?  Learn in-depth details about all of Sabre's Air Shopping capabilities, including recent and upcoming enhancements and tips on how to best optimize and tailor your search.

    11:45 - 1:30

    Lunch and STX Closing General Session

    Enjoy lunch while networking and hearing about the latest in travel.

    1:45 - 2:45

    Ask the experts: Sabre's API-based solutions for NDC

    Join this session to hear directly from our experts, and learn more about our new normalized API offering for NDC.

    Help shape the future of Sabre APIs

    Take Web Services to another level. This interactive session will explore all the recent API updates, as well as give you the opportunity to influence the future of our API product development.

    3:00 - 4:00

    Beyond NDC: learn more about Sabre APIs for Offer and Order Management

    Join this session to get a deeper look into Sabre NDC-based APIs for offer and order management. Let us share with you details about the new APIs, explore a demo to see them in action, and learn more about our future roadmap.

    Focus Group: Air Products

    Come and spend time with our Air Product leaders, discover more about our focus and strategy, and exchange views on both challenges and opportunities in the marketplace today. Have your questions ready!

    4:00 - 6:00

    Reception in the Exchange

    Take one final spin around the Exchange to ensure you get all of your questions answered!

    8:00 - 11:00

    STX Closing Night Party

    Let's end STX 2019 on a high note. Join us for an evening out at a Las Vegas hot spot for food, fun, networking and dancing.

  • Corporate Travel Manager

    The Corporations Forum at STX is an invitation-only forum for Travel Managers. This track will explore thought-provoking topics covering the most relevant and pressing issues facing corporate travel executives today. Sessions include our product investment strategy, best practices for travel program success and the latest developments on NDC - just to name a few.

    To learn more about this exclusive forum please contact your Account Manager. Direct registration on this site is not available.

  • Hotelier

    Enjoy a dedicated agenda of content, designed especially for hoteliers. This specialized track offers a wealth of presenter-style sessions, workshops and interactive sessions on key topics like consumer and agency trends and shopping behavior and revenue management and optimization, and offers the opportunity to get hands-on experience with our latest technology.

    Choose your learning path now and explore how intelligent retailing and distribution can enhance the traveler experience and help you outperform.


    Monday, June 24
    12:30 - 1:30

    Lunch

    Enjoy a light lunch and meet some new acquaintances.

    1:30 - 2:30

    Accelerated Growth & The Future of Hospitality

    Join Sabre Hospitality Solutions President, Clinton Anderson as he highlights what trends you can't afford to ignore and how the right strategy can accelerate your hotels' growth. Fueled by technology, learn how hospitality is on the brink of a retail revolution as hotels morph from places to stay to experiences for sale.

    2:30 - 3:40

    Hands-On Learning: Revenue Management

    Join us for a workshop led by Level60 Consulting where you’ll learn how revenue management has evolved over the years. Gain hands-on experience optimizing distribution channels for maximum returns which can be applied in the real world. Whether you are new to the concept or a seasoned veteran, you’ll walk away with new insights to help improve your business.

    2:40 - 3:50

    Rapid Answers for the Global Hotelier

    Join our leaders for an insightful panel discussion where you have the opportunity to ask them questions about the future of hospitality, products, and service.

    Sabre Content Services for Lodging

    Millions of hotel bookings still come through the GDS. Join this session to hear the latest on travel agent trends and tips to optimize your properties in the GDS. You’ll also learn more about Sabre Content Services for Lodging – why we created it and what it means to you as hoteliers.

    4:00 - 5:30

    STX Opening General Session

    Sean Menke, Sabre president and CEO will discuss Sabre’s commitment to innovation and helping our customers drive commercial success to win in the marketplace. Afterwards, hear from our featured keynote speaker, Rachel Botsman. Rachel is a world-renowned expert on an explosive new era of trust and technology and what that means for life, work and how we do business.

    5:30 - 7:00

    Welcome Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, June 25
    8:00 - 8:45

    Breakfast Buffet

    We'll have a light breakfast ready at 8:00 a.m. Stop by and grab a quick bite and a coffee to go, or sit and stay awhile connecting with old friends and making some new contacts. It's a great way to kick off your day before diving into your sessions.

    8:45 - 9:30

    Travel Technology General Session: Accelerating the Journey to Growth

    Hear Sabre’s technology leaders discuss how Sabre’s platform is transforming travel technology to take advantage of innovative capabilities that will help companies across the travel ecosystem achieve accelerated growth.

    10:00 - 11:15

    Build Momentum with the Power of One

    What could you do with a singular view of inventory, pricing and guest data? Partnering with Sabre means you become part of a larger community invested in constant innovation, robust data and technology evolution. View our new innovations, the evolution of a single platform transforming hospitality and what it means for your business. Plus hear a success story you won't want to miss.

    11:45 - 1:30

    Lunch & General Session: Experience the way the world travels

    Enjoy lunch and hear from industry-leading experts as they showcase Sabre’s best-in-class products with live demonstrations that will help drive your business to the next level.

    1:45 - 2:45

    Vision & Insight: 2019 and Beyond

    Hear from Lodging, Ground and Sea SVP, Traci Mercer, about her vision for lodging distribution in 2019 and beyond. See how Sabre is moving towards that vision with Content Services for Lodging, and have your questions answered by our product expert.

    Expedite Your Mastery of Channel Management

    The distribution landscape is changing at an accelerated pace and hoteliers are certainly feeling that speed of change. In this session, hear about trends shaping OTA customer behaviors and gain insight on how to leverage the vast number of OTA channels available as well as the relationships. Plus, get a first look at the latest product enhancements and learn how you can benefit from tools like Activation Wizard.

    Ramp Up Your Travel Program Management

    Did you know the average hotelier spends 400 hours every year arranging business travel programs? In this session you’ll learn how you cannot only save time, but increase your booking conversions by at least 10%. Join us in this session to be the first to learn about new Consortia tools available, plus get a peek into the new products.

    Spur Loyalty using Actionable Data

    Your hotel brand already has a wealth of guest data. But, how do you turn that data into a personalized custom offer or an actionable meaningful moment for your customer? Learn about the modern traveler and the tools that enable hoteliers to customize messaging, target offers, and improve service delivery. It's this level of personalization that will turn your one-time guests into frequent guests.

    Propel Your Booking Engine Conversion Rates

    Finding the right strategy to improve your guest acquisition to conversion strategy can be daunting. Discover the science and best practice behind creating a unique, personalized and seamless guest experience, and how our newest enhancements improve overall funnel performance and purchase metrics.

    3:00 - 4:00

    Expedite Your Mastery of Channel Management

    The distribution landscape is changing at an accelerated pace and hoteliers are certainly feeling that speed of change. In this session, hear about trends shaping OTA customer behaviors and gain insight on how to leverage the vast number of OTA channels available as well as the relationships. Plus, get a first look at the latest product enhancements and learn how you can benefit from tools like Activation Wizard.

    Increase Booking Engine Velocity

    Direct Distribution is more than just a different channel. New capabilities for the brand.com experience but also new channel adoption enablers that will help to elevate your product and place it where conversion is happening will be showcased and made available for self-activation in the BE Designer Tool. From Loyalty to Payments, we have lots to share.

    Sabre Red 360 + Lodging

    Come see a demo of how the new Content Services for Lodging APIs will be used to power Sabre Red 360. Let your voice be heard in this interactive session! Your input helps ensure our agent shopping experience showcases your hotel at its best.

    Ramp Up Your Travel Program Management

    Did you know the average hotelier spends 400 hours every year arranging business travel programs? In this session you’ll learn how you cannot only save time, but increase your booking conversions by at least 10%. Join us in this session to be the first to learn about new Consortia tools available, plus get a peek into the new products.

    Spur Loyalty using Actionable Data

    Your hotel brand already has a wealth of guest data. But, how do you turn that data into a personalized custom offer or an actionable meaningful moment for your customer? Learn about the modern traveler and the tools that enable hoteliers to customize messaging, target offers, and improve service delivery. It's this level of personalization that will turn your one-time guests into frequent guests.

    4:15 - 5:15

    Ask the Experts: Importance of Personalization

    This is a small-group Q&A session with two of our experts around the topic of personalization - both during the booking process and throughout the guest experience. Bring your questions and business scenarios to this session for a chance to gain insight on how to apply these concepts to your brand.

    Understanding Agent Trends and Shopping Behavior

    To be competitive in today’s digital environment, suppliers and travel agencies have evolved to be more data driven, leveraging actionable insights to make better business decisions and enhance the customer experience. Join us as we share insights to help you better understand travel agent workflow related to lodging.

    Driving Direct Revenue: Trends, Tactics & Innovations

    Recent studies have shown that organizations leveraging intent-based audience data in their digital marketing outperform their peers by 85%. Join this session to learn more about audience intent-based data to improve your direct channel performance. Walk away with actionable insights to improve your digital marketing, audience segmentation, dynamic creative, and website best practices.

    Ask the Experts: Win-Win Partnerships

    This is a small-group Q&A session with two of our experts around making the most of your indirect channel partnerships. Bring your questions and business scenarios to this session for a chance to gain insight on how to apply these concepts to your OTA and Consortia relationships.

    Sabre Content Services for Lodging

    Millions of hotel bookings still come through the GDS. Join this session to hear the latest on travel agent trends and tips to optimize your properties in the GDS. You’ll also learn more about Sabre Content Services for Lodging – why we created it and what it means to you as hoteliers.

    5:30 - 7:00

    Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Wednesday, June 26
    8:00 - 8:45

    Breakfast Buffet

    Kick-start your day with a light breakfast buffet before heading off to sessions. Come and go or sit and stay - it's up to you!

    9:00 - 10:00

    Moving Forward: The Future of Distribution

    Hear from the experts. Have a question about the latest tools or best practices in distribution? Our industry expert panel is here to collaborate with you to answer your questions live.

    10:15 - 11:15

    Driving Direct Revenue: Trends, Tactics & Innovations

    Recent studies have shown that organizations leveraging intent-based audience data in their digital marketing outperform their peers by 85%. Join this session to learn more about audience intent-based data to improve your direct channel performance. Walk away with actionable insights to improve your digital marketing, audience segmentation, dynamic creative, and website best practices.

    Voice of the Customer

    Hear from a panel of top travel agency leaders who will talk about their challenges, emerging opportunities, and what they need from hoteliers in order to improve customer experience and drive loyalty.

    Ramp Up Your Travel Program Management

    Did you know the average hotelier spends 400 hours every year arranging business travel programs? In this session you’ll learn how you cannot only save time, but increase your booking conversions by at least 10%. Join us in this session to be the first to learn about new Consortia tools available, plus get a peek into the new products.

    Ask the Experts: Unlimited Retailing

    This is a small-group Q&A session with two of our experts around the topic of unlimited retailing. Bring your questions and business scenarios to this session for a chance to gain insight on how to apply this concept to your brand.

    Spur Loyalty using Actionable Data

    Your hotel brand already has a wealth of guest data. But, how do you turn that data into a personalized custom offer or an actionable meaningful moment for your customer? Learn about the modern traveler and the tools that enable hoteliers to customize messaging, target offers, and improve service delivery. It's this level of personalization that will turn your one-time guests into frequent guests.

    11:45 - 1:30

    Lunch and STX Closing General Session

    Enjoy lunch while networking and hearing about the latest in travel.

    1:45 - 2:45

    Propel Your Booking Engine Conversion Rates

    Finding the right strategy to improve your guest acquisition to conversion strategy can be daunting. Discover the science and best practice behind creating a unique, personalized and seamless guest experience, and how our newest enhancements improve overall funnel performance and purchase metrics.

    Ask the Experts: Unlimited Retailing

    This is a small-group Q&A session with two of our experts around the topic of unlimited retailing. Bring your questions and business scenarios to this session for a chance to gain insight on how to apply this concept to your brand.

    Negotiated Rate Management Simplified

    Understand the full scope of the negotiated rate-management process and learn where different Sabre products can help you win corporate bookings and ease your pain points.

    Expedite Your Mastery of Channel Management

    The distribution landscape is changing at an accelerated pace and hoteliers are certainly feeling that speed of change. In this session, hear about trends shaping OTA customer behaviors and gain insight on how to leverage the vast number of OTA channels available as well as the relationships. Plus, get a first look at the latest product enhancements and learn how you can benefit from tools like Activation Wizard.

    Spur Loyalty using Actionable Data

    Your hotel brand already has a wealth of guest data. But, how do you turn that data into a personalized custom offer or an actionable meaningful moment for your customer? Learn about the modern traveler and the tools that enable hoteliers to customize messaging, target offers, and improve service delivery. It's this level of personalization that will turn your one-time guests into frequent guests.

    3:00 - 4:00

    The Future of Attribute-Based Pricing

    Examine emerging trends with using attribute-based pricing to drive guest value. Sabre’s Chief Scientist, Ben Vinod, will share the latest in pricing innovation and spark conversation. Ben focuses on driving innovation in travel and transportation, primarily through advanced decision support capabilities for suppliers.

    Expedite Your Mastery of Channel Management

    The distribution landscape is changing at an accelerated pace and hoteliers are certainly feeling that speed of change. In this session, hear about trends shaping OTA customer behaviors and gain insight on how to leverage the vast number of OTA channels available as well as the relationships. Plus, get a first look at the latest product enhancements and learn how you can benefit from tools like Activation Wizard.

    Ramp Up Your Travel Program Management

    Did you know the average hotelier spends 400 hours every year arranging business travel programs? In this session you’ll learn how you cannot only save time, but increase your booking conversions by at least 10%. Join us in this session to be the first to learn about new Consortia tools available, plus get a peek into the new products.

    Driving Direct Revenue: Trends, Tactics & Innovations

    Recent studies have shown that organizations leveraging intent-based audience data in their digital marketing outperform their peers by 85%. Join this session to learn more about audience intent-based data to improve your direct channel performance. Walk away with actionable insights to improve your digital marketing, audience segmentation, dynamic creative, and website best practices.

    Increase Booking Engine Velocity

    Direct Distribution is more than just a different channel. New capabilities for the brand.com experience but also new channel adoption enablers that will help to elevate your product and place it where conversion is happening will be showcased and made available for self-activation in the BE Designer Tool. From Loyalty to Payments, we have lots to share.

    4:00 - 6:00

    Reception in the Exchange

    Take one final spin around the Exchange to ensure you get all of your questions answered!

    8:00 - 11:00

    STX Closing Night Party

    Let's end STX 2019 on a high note. Join us for an evening out at a Las Vegas hot spot for food, fun, networking and dancing.

  • Airline

    Choose from a variety of tracks covering the latest in innovative technology platforms that enable airlines to outperform across commercial planning, reservations & retailing, distribution, airline operations and data & analytics. Participants will hear from key leaders discussing evolving airline trends, new products, and advanced technologies shaping the airline industry, including NDC. And, you’ll have the opportunity to get hands-on experience through interactive sessions, demos, networking events and more.

    Choose your path now and learn how you can propel your airline forward.


    Monday, June 24
    4:00 - 5:30

    STX Opening General Session

    Sean Menke, Sabre president and CEO will discuss Sabre’s commitment to innovation and helping our customers drive commercial success to win in the marketplace. Afterwards, hear from our featured keynote speaker, Rachel Botsman. Rachel is a world-renowned expert on an explosive new era of trust and technology and what that means for life, work and how we do business.

    5:30 - 7:00

    Welcome Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Tuesday, June 25
    8:00 - 8:45

    Breakfast Buffet

    We'll have a light breakfast ready at 8:00 a.m. Stop by and grab a quick bite and a coffee to go, or sit and stay awhile connecting with old friends and making some new contacts. It's a great way to kick off your day before diving into your sessions.

    8:45 - 9:30

    Travel Technology General Session: Accelerating the Journey to Growth

    Hear Sabre’s technology leaders discuss how Sabre’s platform is transforming travel technology to take advantage of innovative capabilities that will help companies across the travel ecosystem achieve accelerated growth.

    10:00 - 11:15

    Accelerating Airline Innovation

    Gain insights on decision sciences, intelligent retailing, personalization, and connected airline operations. Walk away with new ideas to help your airline become more connected, relevant, and intelligent across the travel journey.

    We’ve got your back

    Sabre Travel Network’s business strategy is to be the marketplace that connects buyers and sellers of travel services. In recent years it has required a lot more from Sabre to manage the travel booking workflow in a world of increasing complexity. In this presentation, Wade Jones will share a ‘behind the scenes’ view on what Sabre does on our customers’ behalf and will address the key issues and challenges that are top of mind for our partners and customers.

    11:45 - 1:30

    Lunch & General Session: Experience the way the world travels

    Enjoy lunch and hear from industry-leading experts as they showcase Sabre’s best-in-class products with live demonstrations that will help drive your business to the next level.

    1:45 - 2:45

    Intelligent-retailing decision support: A bold new vision for the industry

    The next generation of smart retailing has arrived. Join us for an interactive discussion about the collision of decision support and retailing, and what it means for airlines looking to provide a superior experience across all channels.

    Sabre Travel Solutions Data & Analytics strategy: A unified approach to accelerate innovation

    Discover how Sabre's new Travel Solutions Data & Analytics business unifies data across all channels to better serve customers, drive innovation and accelerate the development of next-generation analytics offerings.

    Direct Line with Wade and Roshan

    Wade Jones and Roshan Mendis lead Sabre Travel Network’s strategy and they partner with agencies and suppliers to continue adding value to the channel. In this session, you will have direct access to them so you can openly ask any question about their views on how the industry is shaping and what opportunities lie ahead.

    Sabre Commercial Platform strategy and vision: SabreSonic

    Building off the launch of the Sabre Commercial Platform last year, we are continuing to innovate in the areas of reservations and retailing. You'll leave this session with insights into our 2019 vision and investments that extend work around our omni-channel interfaces, accelerate execution of our Beyond NDC roadmap, enhance the developer experience and enable self-service at the airport.

    Sabre Commercial Platform vision and strategy: Planning and revenue optimization

    Join us to hear about how planning and revenue optimization power an intelligent commercial platform. During this session, we’ll review product launches and key investment areas related to commercial planning.

    Sabre Operations Platform strategy and vision: Sabre AirCentre

    As operational pressures rise, airlines must find new ways to control costs while handling future growth and complexity. Join us as we showcase the Sabre Operations Platform -- the next evolution of intelligent, agile and unified solutions that enable end-to-end operations management. You'll walk away understanding how Sabre's vision for the operations platform helps airlines deliver on their brand promise while reducing costs and increasing employee satisfaction.

    3:00 - 4:00

    Technology and innovation: Is your airline competing to win?

    Have you ever wondered how your airline could better use technology to test and deploy new ideas? Join Sabre's advanced-analytics services team as we walk through multiple case studies and prototypes designed in partnership with airlines to help secure a competitive advantage. This session is specifically geared for tech-forward airlines looking for new ways to gain a competitive edge.

    Evolving the retailing experience - powering new ways to market, shop and convert lookers to bookers

    Discover how Sabre is extending airline retailing strategies to agencies and delivering a consistent search experience with new merchandising capabilities, data and rich visual content.

    Tapping into the corporate-travel segment

    Corporate travelers are one of the most profitable customer segments airlines have, so how can airlines tap into this travel segment and maximize revenue opportunities during the commercial-planning process? Hear from Sabre experts on how airlines can realize incremental revenue opportunities by leveraging corporate business contracts into scheduling, pricing and revenue-management practices.

    Mobile technology in airline operations

    Mobile technologies provide untapped opportunities for airlines to be more efficient and agile in their communications. Learn how to enable effective communication with mobile-first tools across your airline's operation. Through interactive demos, you'll see how mobile solutions can reduce costs, drive better decision-making and create new efficiencies among operational teams.

    Micro-Apps crash course: 30 microapps explained in 60 minutes

    Don't miss this crash course on Micro-Apps and a succinct explanation of the very fabric that makes them. Learn how Intelligence Exchange Micro-Apps help our clients improve customer satisfaction, increase revenues and reduce operational costs.

    Accelerating offer-management innovation

    Key inputs into a smart offer are customer segmentation, market conditions, price and availability data from decision-support solutions. Join us as we discuss how we are accelerating offer-management innovation by bringing together the worlds of commercial planning with inventory and shopping. We'll discus our vision for NDC-enabled offer management and integration with dynamic-pricing and revenue-optimization solutions.

    4:15 - 5:15

    Reimagine pricing optimization: A conversation with our travel partners

    What does an innovation partnership with Sabre look like? Join this session to hear how a key partner with us researched, ideated and built innovative pricing solutions.

    The evolving worlds of inventory and shopping

    Inventory and shopping are two key components of intelligent offer management, evolving to enable the creation and distribution of smart, bundled offers. Join us as we share updates around our ultra-fast shopping engine, Smart Shop, and unveil a new inventory GUI with data visualization and workflow enhancements that improve analyst productivity.

    Intelligent Retailing Think Tank

    Come visit with Sabre experts and participate in an interactive workshop to review product solutions to better serve customers’ needs while driving reach, revenue and insights for your airline. This session provides the perfect opportunity to discuss the market challenges for your business and to share your ideas on what’s next.

    Flight Management: Fueling operational and cost efficiencies

    World fleet size is predicted to double during the next 20 years, pressuring airlines to be more creative in how they plan and manage their flights in an increasingly crowded airspace. In this session, we will detail our work with government (ATC) regulators to help define the future, preview innovations in our flight-plan-management products to support current and next-generation dispatchers and the role automation will play in that journey.

    Passenger intent to travel: Position your product with Sabre Market Intelligence Shopping Data

    In today's hyper-competitive environment, airlines use the plethora of data available to make informed decisions that span the business. They gauge passenger demand and bookings based on historical data or available market data. But is there a way airlines can study passenger intent? Learn how Market Intelligence Shopping Data can help your airline uncover new market opportunities difficult to identify using conventional market data. Study your passengers' shopping behavior to uncover optimal time to market for your airline’s products and ensure they're ideally positioned in passenger-invoked shopping responses.

    Set your airline up for success: Migration stories

    Though most airline IT migrations are known for being highly complex and even risky, they don't have to be. In this session, Sabre migration experts will talk through typical migration timelines, common pitfalls and how to avoid them, and how to build a plan for success. We encourage any airline that anticipates a large migration during the next one to three years to attend.

    5:30 - 7:00

    Reception in the Exchange

    Join fellow STX attendees for light bites and drinks in The Exchange. Talk to product experts and experience first-hand the newest technology from Sabre.

    Wednesday, June 26
    8:00 - 8:45

    Breakfast Buffet

    Kick-start your day with a light breakfast buffet before heading off to sessions. Come and go or sit and stay - it's up to you!

    9:00 - 10:00

    Uniting network and airport operations through flexible technology

    Discover how new, web-based solutions can enable better decision-making in the operations control center -- and on the tarmac. These solutions empower the wider airline user community to make informed decisions based on the latest flight-schedule information and updates. They also provide advanced visualization of airline operations, as well as enable users beyond the OCC to provide real-time feedback and updates to enable streamlined and efficient operations.

    Launching the Sabre API Hub

    Come find out what's planned for the Sabre API Hub! As we continue to build our API portfolio, we are rolling out a new developer experience, allowing you to quickly access, deploy and leverage the latest retailing capabilities to improve efficiency and the pace of innovation in your technology organization. This session is for airline-retailing business and technology leaders interested in learning more about how our microservices strategy and API Hub's seamless access to Sabre’s end-to-end retailing capabilities enables innovative and differentiated customer experiences.

    Dynamic pricing: Aligning pricing, inventory and shopping for the most valued customers

    Everyone has a different definition of dynamic pricing. Attend this session to hear how Sabre defines it and the strides we're taking to make end-to-end dynamic pricing a revenue-generating reality for your airline.

    Bringing NDC to Life

    We accelerate our strategy to deliver advanced, end-to-end, NDC-enabled retailing, distribution and fulfillment solutions to the industry. In this session you'll learn more about our capabilities that enable intelligent retailing in a hybrid world and how our intent to acquire Farelogix plays roles in our product strategy to go Beyond NDC.

    Ten things to ask your planning and scheduling team

    Despite advances in personalized offer management, a competitive schedule remains the most important core product for many airlines today. This session will unpack new ideas about how to collaborate with planning and scheduling to drive business impact. We encourage anyone in commercial planning or with revenue responsibilities to attend.

    The future of Analytics and what it means for your airline

    Listen to a thought-leading Analytics provider present a refreshing outside-in perspective of market trends and what they mean for your airline.

    10:15 - 11:15

    Differentiating your brand experience across channels

    Your airline's brand is one of your most important assets, so it's critical to differentiate your brand across all touchpoints. In this session, the Sabre team will provide updates on the new SabreSonic Digital Workspace for desktop and tablet, including our progress on the reservations and call-center interface. The team will discuss the power of our extensibility framework in powering flexible and consistent experiences in channels beyond your digital storefront.

    From inception to production: Leverage the power of Data & Analytics to enhance traveler experience

    A candid conversation with some of the industry's most pioneering airlines to uncover how Sabre Intelligence Exchange Micro-Apps' advanced capabilities can empower your airline to respond to rapidly changing market dynamics and get ahead of the competition. How? By building new solutions in a matter of weeks.

    The evolution of crew management

    Effective crew management is an essential part of delivering your airline's brand promise on the day of operations. In this session, Sabre experts will discuss the latest advancements in Sabre's next-generation crew-management platform. We'll outline progress and future plans, including new capabilities for both crew schedulers and crewmembers, mobile enablement and cloud deployment.

    How to derive the most value from APIs

    Open APIs have created new levels of flexibility for airlines looking to gain more control over their business. Join Sabre and an industry partner in discussing how your airline can get the most value from an API-based approach.

    Next-generation planning and scheduling: Intelligent optimization is here

    How will a refreshed user experience, intelligent workflows, integrated data, operational integration and reliable forecasting revolutionize planning and scheduling? Don’t miss this session to hear how Sabre is bringing next-generation, intelligent planning and scheduling solutions to market.

    Buyer Market Insights

    Discover how to maximize your airline’s revenue in the indirect channel. Sabre handles over a third of the world’s travel agency transactions. In this session, you get an in-depth review of travel agency drivers and market insights from industry subject matter expert.

    11:45 - 1:30

    Lunch and STX Closing General Session

    Enjoy lunch while networking and hearing about the latest in travel.

    1:45 - 2:45

    Voice of the Customer Travel Buyer Panel

    Understand how corporate travel buyers tick in this interactive session where we connect you to a leading group of buyers and intermediaries.

    Beyond NDC: Solutions that transform airline retailing

    NDC is a key component to enabling end-to-end offer and order management. Join us as we discuss the Sabre NDC solution that will launch this year. You'll leave with an understanding of our solution roadmap and opportunities to engage with our NDC experts to accelerate your retailing, distribution and fulfillment strategies.

    Delivering unique customer experiences through your loyalty program

    Loyalty programs have evolved from impersonal offers awarding points or miles to robust programs that deliver unique customer experiences. Hear from the Sabre team as they discuss strategies to drive brand loyalty and increased revenue from your most important travelers.

    The evolution of schedule optimization

    Schedule optimization has traditionally been reserved for the planning and close-in periods and largely ignored in the short-term scheduling. Learn how we are bringing improved models into the scheduling workflow to preserve the profitability of the schedule that was created by the planning department.

    Taking crew planning to the next level

    This session will feature the launch of Sabre AirCentre Crew Planner, Sabre's newest addition to the crew-management platform. Join Sabre experts as they unpack and unveil this latest innovation with regards to optimized pairings and rosters. Sabre's latest generation of crew-planning optimizers will allow airlines to have seamless business process in creating optimized pairings and rosters while adhering to regulatory and Collective Bargaining Agreement legalities.

    Trends in decision-making: Lead the airline of the future with machine learning

    Join us to get an outside-in perspective of how digital innovation powered by artificial intelligence and machine learning is shaping our day-to-day life. You will also learn how your organization can leverage data using Sabre tools to enable automated, intelligent decision-making that drives the digital airline of the future.

    3:00 - 4:00

    Project revenue in real time: Demystifying special proration agreements with proration as a service

    Learn how search and AI-based analytics can unlock hidden insights within your commercial-planning function and be a game changer for optimizing your airline revenue in real time. This session also offers insights into Sabre's new Proration-as-a-Service model to prorate sales, ancillaries, codeshares, exchanges and refunds in real time, resulting in more analytics and insights for your airline.

    Leveraging Sabre Data and Insights for Decisioning

    Discover best practices and future applications for sales & marketing, scheduling, pricing & yield management, and capacity & route management. Applicable for non-hosted or hosted airlines.

    Planning optimization: Best-in-class models to improve forecasting

    Want to improve your schedule forecasting and drive faster decision-making? Don’t miss this session to learn how we are improving modeling and calibration to more accurately forecast a schedule and provide actionable insights.

    Automation and self-service at the airport

    How can you transform the airport experience to be more personalized and seamless for the traveler? In this session, you'll learn about new configuration and automation capabilities in our airport solutions that provide efficient workflows for agents and empower customers to self-service their trip at the airport.

    Emerging technology in airline operations

    Emerging technologies such as chatbots and artificial intelligence present new opportunities for innovation across the airline operation. This hands-on session will showcase multiple prototypes. Join Sabre experts and learn how your airline can explore and adopt advanced technologies to foster rapid innovation.

    4:00 - 6:00

    Reception in the Exchange

    Take one final spin around the Exchange to ensure you get all of your questions answered!

    8:00 - 11:00

    STX Closing Night Party

    Let's end STX 2019 on a high note. Join us for an evening out at a Las Vegas hot spot for food, fun, networking and dancing.

The Exchange Tradeshow

The Exchange at STX 2019 is much more than a tradeshow – it’s a forum for turning challenges into opportunities. A networking experience with endless potential, The Exchange allows you to…


  • Mingle with experts from all sectors of travel and hospitality.
  • Share ideas and best practices with colleagues in similar roles.
  • Find the best solution to address a challenge or, if it doesn’t exist, talk directly to a developer who can create it.
  • Get up close and personal with the products that drive your business today and get a first look at those that will revolutionize tomorrow.
  • Get expert answers to your individual questions.
  • Meet with suppliers who are ready to build partnerships.


Sponsors

The Venue

ARIA Resort
3730 Las Vegas Boulevard
Las Vegas, NV 89158

BOOK YOUR ROOM

The AAA Five Diamond-awarded ARIA Resort offers unsurpassed amenities from technologically advanced rooms to world-class restaurants headlined by celebrity chefs. In addition to being the “smartest” hotel on The Strip, the ARIA complex houses a casino, three lavish pools, a spa and salon as well as a world-renowned fine art collection. Along with its own high-end shops, the hotel connects to The Shops at Crystals, a collection of 50 of the finest luxury brands in the world.

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Things to Do

Las Vegas is a resort city famed for its vibrant nightlife. Its main street and focal point is the 4 mile long Vegas “Strip.” This boulevard is home to themed hotels, elaborate synchronized fountains and famous entertainers that headline extravagant musicals, concerts, and comedy shows. And, if you want to head outside, you can relax at sparkling pools, get a rush on thrill rides located at various hotels, or enjoy the high-tech light shows in the original downtown area. In Nevada’s Mojave Desert, a short 25 minutes away from the Strip, lies the Red Rock Canyon National Conservation Area. It’s known for its towering red sandstone peaks, hiking trails, plants, and wildlife.

FIND OUT MORE


Frequently Asked Questions


What is STX?

In the past, I attended ATX, TTX or the Hospitality Solutions Customer Forum, does this replace those events?

When and where does STX take place?

How much does it cost to attend?

Are there sponsorship opportunities and Network Passes available at STX?

What is the cancellation or refund policy?

Where can I find hotel and travel information?

Who can I contact if I have additional questions?

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Additional Questions


For additional information or questions, please contact either your account director or email our event management team at event.marketing@sabre.com. We look forward to seeing you soon.